China Flavored Milk Market Research Report, 2028

The flavored milk market in China is a rapidly growing and enormous within the dairy industry. Rising disposable incomes, urbanization, and changing consumer preferences have contributed to increased consumption of flavored milk products. China's large population, particularly its younger generation, presents a significant consumer base for flavored milk. The younger demographic is increasingly seeking convenient and indulgent beverage options, making flavored milk an appealing choice. There is a growing demand for unique and innovative flavors that cater to changing taste preferences. With the rising health consciousness among Chinese consumers, there is a growing demand for healthier flavored milk options. Manufacturers are responding by developing low-fat, reduced-sugar, and fortified varieties to cater to health-conscious consumers. Busy lifestyles and the popularity of on-the-go consumption drive the demand for convenient packaging options in China. Branding plays a crucial role in the Chinese flavored milk market. Companies often collaborate with popular celebrities, sports stars, or influencers to endorse their products and attract consumers. Additionally, engaging packaging designs and promotional activities are used to appeal to the younger demographic. The expanding middle class and increasing urbanization in China have led to changing dietary preferences and a higher demand for convenient and value-added products like flavored milk. As disposable incomes continue to rise, the flavored milk market is expected to witness further growth. According to the research report "China Flavored Milk Market Research Report, 2028," published by Actual Market Research, The China Flavored Milk Market is expected to add more than 9.75 billion by 2028. The flavored milk market in China has several unique characteristics and trends that distinguish it from other markets. Milk Tea Influence, Traditional Chinese Flavors, Innovative and Novel Flavors, Functional and Nutritional Varieties, Packaging Innovation, Rising Demand for Premium Brands, Celebrity Endorsements and Influencer Marketing, etc. These unique aspects of the flavored milk market in China reflect the country's diverse consumer preferences, cultural influences, and evolving market dynamics. In the flavored milk market of China, there are two main types based on the source of the milk such as dairy-based flavored milk and plant-based flavored milk. Dairy-based flavored milk products in China are made from cow's milk or other animal-derived milk sources. These products contain the natural milk sugars (lactose) and proteins found in dairy milk. Dairy-based flavored milk is typically preferred by consumers who enjoy the creamy and rich taste of milk. Plant-based flavored milk products in China are made from non-dairy sources such as soy, almond, coconut, or oat milk. These products are suitable for consumers who follow a vegan or dairy-free lifestyle, have lactose intolerance or allergies, or simply prefer non-dairy alternatives. Plant-based flavored milk often undergoes flavoring and sweetening processes to mimic the taste and texture of traditional dairy milk. Both dairy-based and plant-based flavored milk products are available in various flavors and cater to different consumer preferences. It's worth noting that the plant-based flavored milk in China has been experiencing significant growth due to the increasing demand for plant-based alternatives and dietary choices. The flavored milk market in China offers a variety of packaging options to cater to consumer preferences and convenience. Cartons, Bottles, Pouches, Cups, Glass Bottles, Multi-pack Options, etc. The flavored milk market in China offers a diverse range of flavors to cater to consumer preferences. Some popular flavors commonly found in the flavored milk market of China are Chocolate, Matcha (Green Tea), Coffee, Mocha (Chocolate and Coffee), Almond, Honey, Taro, Red Bean, Oolong Tea, Blueberry, Coconut, Caramel, Durian, Lychee, Peach, Walnut. These flavors represent a mix of classic favorites, traditional Chinese flavors, and popular international flavors. The most popular flavor in the flavored milk market of China is chocolate. Chocolate-flavored milk has consistently been a top choice among Chinese consumers. The rich and indulgent taste of chocolate, combined with the creamy texture of milk, has wide appeal and is enjoyed by people of all ages. Chocolate-flavored milk is often considered a classic and widely available option in the Chinese market. The flavored milk market in China utilizes various distribution channels to reach consumers across the country. Supermarkets and Hypermarkets, Convenience Stores, Online Retail, Foodservice Channels, Direct Sales, Wholesale and Distributors, Specialty Stores, etc. The flavored milk market in China is highly competitive, with several popular companies selling and producing flavored milk products. Some of the notable companies in the Chinese flavored milk market, Mengniu is one of the largest dairy companies in China and a key player in the flavored milk segment. They offer a wide range of flavored milk products, including traditional flavors like chocolate and strawberry, as well as innovative variations to cater to diverse consumer preferences. Yili is another major dairy company in China have a strong presence in the market and offer a variety of flavors, focusing on taste, quality, and nutritional value. Bright Dairy is a well-known dairy brand in China that produces flavored milk products. They have a range of flavors available, targeting different consumer segments with their diverse product offerings. Danone, another multinational company, operates in the Chinese flavored milk market. They offer a range of flavored milk products under brands like Danone and Nutricia, focusing on health and nutrition. Vitasoy is a leading plant-based beverage company in China that also offers flavored milk alternatives. Junlebao Dairy is a prominent Chinese dairy company that produces and sells flavored milk products. They offer a variety of flavors, including traditional options and unique local flavors to cater to regional preferences. Want Want China Holdings is a diversified food and beverage company in China that produces a range of products, including flavored milk. They offer a variety of flavors and package sizes targeting different consumer needs. Recent Developments In China, flavoured milk is a popular beverage, particularly among children and young adults. Some well-known companies that produce flavoured milk or related dairy products in China include: • Mengniu Dairy, one of the leading dairy companies in China, has been actively developing its flavored milk product portfolio. In recent years, the company has launched new flavors and variations of flavored milk, targeting different consumer preferences. Mengniu has also focused on product innovation, introducing functional flavored milk with added nutrients and health benefits. • Yili Group, another major dairy company in China, has been expanding its flavored milk offerings to cater to diverse consumer demands. The company has introduced new flavors and packaging options, such as convenient single-serve bottles and multipacks. Yili Group has also collaborated with popular brands and characters to create co-branded flavored milk products, attracting younger consumers.

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• CDC is a prominent dairy company in China known for its flavored milk products. The company has been investing in product research and development, introducing unique flavors and combinations to differentiate its offerings. CDC has also focused on packaging innovations, such as resealable caps and eco-friendly materials, to enhance consumer convenience and sustainability. • Guangming Dairy has made advancements in the flavored milk market by introducing specialty flavors and limited-edition seasonal variations. The company has also emphasized product quality and safety, implementing strict quality control measures throughout the production process. Guangming Dairy has leveraged its strong distribution network to expand the availability of its flavored milk products across China. • Vitasoy China, a leading plant-based beverage company, has been driving the plant-based flavored milk segment in the country. The company offers a range of plant-based flavored milk alternatives, catering to consumers with dietary preferences or lactose intolerance. Vitasoy China has introduced flavors like soy milk with chocolate, almond milk with vanilla, and oat milk with matcha, appealing to health-conscious consumers.

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Kripa Shah

Senior Analyst

Considered in this report • Geography: China • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028 Aspects covered in this report • China flavoured milk market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Product type • Dairy-based • Plant-based By Capacity • Chocolate • Fruit • Vanilla • Others By Packaging • Plastic Packaging • Paper Based Packaging • Glass Packaging • Metal Packaging By Distribution Channel • Supermarket and Hypermarket • Convenience Stores • Speciality Stores • Online • Others The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us. we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to flavored milk industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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