China Feminine Hygiene Market Research Report, 2027

Women are increasingly concerned about feminine hygiene issues in China. Out of a total population of 1.38 billion in China, nearly 48% are women. The country is now the largest market in Asia for hygiene products, including health protection products. But over the past decade, the Chinese population of women aged 12 to 54 has declined. However, the growing awareness of women’s hygiene practises has led to the more frequent replacement of sanitary protection products, resulting in a significant increase in volume in this category. The female hygiene market in China is growing due to the growing popularity of menstrual underwear. Menstrual underwear is a reusable and absorbent undergarment designed to replace traditional pads or tampons during menstruation. It can be used for a maximum of two years. It has gained significant traction among Chinese women due to its convenience, comfort, and environmental benefits. Menstrual underwear offers a sustainable alternative to disposable products, reducing waste and long-term costs for women. It has become increasingly available in the Chinese market, with various brands offering different styles and absorbency levels to cater to women's diverse needs. This trend reflects the increasing awareness and preference for eco-friendly and innovative menstrual hygiene solutions in China. There is a general belief in China that tampons are not good for women's health. There is a traditional taboo: there is a concern that it will hurt or that it will impact their virginity, which is still a very serious belief for women who are not married yet. According to the research report "China for Feminine Hygiene Market Research Report, 2027," published by Actual Market Research, The China for Feminine Hygiene Market is expected to grow at above 7.36% CAGR from 2023 to 2027. There are several companies in China that are involved in manufacturing female hygiene products, like Hengan International Group Company Limited, Vinda and cervical cancer International Holdings Limited, C-BONS Group, Beijing Hengxin Long-Term Pharmaceuti Ltd., and echnology Co. Ltd ,Beijing Lijie Health Technology Co. Ltd. There are several tracking apps for female hyChina, available in na like D), Jihua?)), AIYUE?)), and Woyue?),AIYUE China,Wurinary?tractCinfectionsryUTIs),Vvaginalninfections,esexually transmitted infections , Cervical Cancer. In China, there are several influencers who have a significant impact on the female hygiene market and play a role in shaping consumer choices, like Li Jiaqi , Austin Li , Zhang Dayi , Becky Li , and Ayawawa . In China, feminine hygiene products are distributed through various channels to reach consumers like Large chain supermarkets and hypermarkets, such as Walmart, Carrefour, and Tesco, play a significant role in distributing feminine hygiene products. Convenience stores, such as 7-Eleven, Family Mart, and Lawson, also stock a variety of feminine hygiene products. E-commerce has experienced tremendous growth in China, and online retail platforms like Tmall, JD.com, and Pinduoduo have become popular channels for purchasing feminine hygiene products. Certain feminine hygiene products may also be distributed through direct sales or multi-level marketing networks in China.

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The "Healthy China" campaign emphasises the importance of women's health, including menstrual hygiene management, and encourages women to seek proper care and information. The China Women's Development Foundation (CWDF) has launched programmes to distribute sanitary products to underprivileged women and educate them about proper hygiene practises. Schools and universities in China often incorporate menstrual health education into their curriculum. Influencers, healthcare professionals, and organisations use social media platforms like WeChat, Weibo, and Douyin (TikTok) to share educational content, answer questions, and address concerns related to feminine hygiene in China. Menstrual cups have gained significant popularity in China in recent years. This alternative to traditional sanitary pads and tampons has found a growing market, especially among environmentally conscious consumers. The reusable and eco-friendly nature of menstrual cups aligns with the increasing awareness of sustainability and reducing waste. Chinese manufacturers have been at the forefront of innovation in the feminine hygiene market. They have introduced unique product features and designs, such as ultra-thin sanitary pads, high-absorbency tampons, and breathable materials. These innovations aim to enhance comfort, convenience, and effectiveness for women during their menstrual cycle. These trends show that Chinese consumers are increasingly interested in products that prioritise their health, sustainability, and convenience, and that manufacturers are responding to these demands with innovative and unique product offerings. The female hygiene market in China has witnessed advancements in product innovation and sustainability. There is a growing demand for eco-friendly and reusable alternatives, such as menstrual cups and reusable cloth pads, reflecting a greater awareness of environmental concerns. Additionally, there has been an increasing focus on product quality, comfort, and absorption capabilities to meet the evolving needs and preferences of Chinese women. Education and awareness campaigns about female hygiene and menstrual health have also been actively promoted in China. Public health initiatives, social media influencers, and healthcare professionals play a role in providing information, promoting good hygiene practises, and breaking stigmas surrounding menstruation. The female hygiene market in China has witnessed advancements in product innovation and sustainability. There is a growing demand for eco-friendly and reusable alternatives, such as menstrual cups and reusable cloth pads, reflecting a greater awareness of environmental concerns. Additionally, there has been an increasing focus on product quality, comfort, and absorption capabilities to meet the evolving needs and preferences of Chinese women. Education and awareness campaigns about female hygiene and menstrual health have also been actively promoted in China. Public health initiatives, social media influencers, and healthcare professionals play a role in providing information, promoting good hygiene practises, and breaking stigmas surrounding menstruation..

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Kripa Shah

Senior Analyst

Considered in this report: • Geography: China • Historic year: 2017 • Base year: 2021 • Estimated year: 2022 • Forecast year: 2027 Aspects covered in this report: • China Feminine Hygiene market with its value and forecast along with its segments • Various divers and challenges • Ongoing trends and developments • Five force models • Top profiled companies • Strategic recommendation By Product Type • Sanitary Pad • Tampons • Panty Liner • Menstrual Cup • Internal Cleanser , Disposable Razors & Blades

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By Type • Disposable • Reusable By Sales Channel • Supermarkets and Hypermarkets • Pharmacies • Convenience Stores • Online • Others (Specialty Stores, Hospitals) The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analyzing the government- generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have verified the details obtained from secondary sources. Intended audience This report can be useful to Industry consultants, manufacturers, suppliers, associations & organizations related to feminine hygiene products industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.