China Deodorant Market Research Report, 2029

As deodorant is not quite popular in China, there seem not many deodorant manufacturers in China. But still, two manufacturers are identified and they’re the leading ones according to the sales from Chinese online marketplaces. Nanjing Tongrentang and Ren He Jiang Xin. There two common Chinese words for deodorant translation, one is “???” (ti xiang ji), meaning body fragrant. Another is “???” (Chú chòu jì), literally meaning remove the smell. Chinese actually don’t have westerners’ body odor issues, which mean that Chinese do not sweat nearly as much as westerners do, even when the weather is quite hot and humid. Therefore, it’s not because the Chinese don’t care about the smell of their body, but because of their special condition. Therefore, when Chinese people are sweating, their armpits won’t smell since the bacteria remain inactive because of the lack of substance they need. Most deodorant products selling in China are made by foreign brands. Here are the 3 most common ways to buy deodorant in China. Nationwide Chains for Buying Deodorant in China. You can find deodorant products in the health care and beauty chains, such as Watsons and Manning’s. They mainly carry products like toothpaste, makeup, skincare, basic first aid products, and shampoo. They’re most frequently found in malls. Supermarkets and Convenience Stores would say all supermarkets in China are selling deodorant. But regarding the convenience stores, it really depends on their capacity. According to the research report, "China Deodorant Market Research Report, 2029,” published by Actual Market Research, the China Deodorant market is anticipated to grow at more than 6.38% CAGR from 2024 to 2029. Increasing demand for personal care products along with increasing female labor force participation is one of the key factors driving market growth. Additionally, the growing demand for novel and innovative fragrances and fragrance products among the crowd, especially millennials, is creating a positive Research Report for the market. Various product innovations, such as the development of natural deodorants and aluminum-free deodorants, are driving further growth. These variants are made with organic ingredients like activated charcoal, baking soda, coconut oil, essential oils, and flower extracts and use aesthetically pleasing green packaging to attract a wider consumer base. Therefore, aggressive promotional activities by manufacturers via various social media platforms and the prevalence of e-commerce retail channels are also contributing to the market's growth. Other factors such as increasing consumer spending capacity and rapid urbanization across the globe are expected to continue to drive the market.

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The product type segments include sprays, roll-ons, creams, gels, sticks, wipes, and others. Sprays and wipes are gaining popularity due to their convenience and ease of use, particularly among younger consumers in urban areas. Innovations in these categories focus on multifunctionality, such as sprays that offer both hydration and sun protection, appealing to the fast-paced lifestyle of Chinese consumers. Roll-ons and sticks are also prevalent, particularly in the deodorant and skincare segments. Brands are innovating by incorporating natural ingredients and advanced formulations that promise longer-lasting effects and skin benefits, addressing the growing demand for health-conscious products. Creams and gels, especially in skincare, are witnessing a surge in demand due to the increasing awareness of skincare routines among Chinese consumers. High-end brands are focusing on anti-aging and brightening properties, leveraging traditional Chinese medicine ingredients to differentiate their products in a competitive market. The market for creams has expanded significantly, driven by urban consumers seeking specialized skincare solutions. Gels are particularly popular in the younger demographic, often marketed for their lightweight feel and quick absorption, catering to the humid climate in many regions of China. The men's segment is currently leading the market, driven by a growing awareness of personal grooming and hygiene among male consumers. This demographic is increasingly inclined towards deodorants as part of their daily routine, influenced by rising disposable incomes and the desire to project a well-groomed image. Innovations such as exotic fragrances and natural formulations are appealing to younger male consumers, further boosting demand. Brands are focusing on product customization and premium offerings to cater to this segment, which is expected to continue its growth trajectory as societal norms evolve. The women's segment also plays a significant role, although it faces stiff competition from men's products. Women are increasingly seeking deodorants that offer long-lasting protection and pleasant scents, with a notable shift towards natural and organic ingredients. The rise of female labor force participation has contributed to the demand for convenient personal care products, making the women's segment vital for market growth. The others segment, which includes unisex and specialty products, is smaller but growing, particularly among younger consumers who favor unique scents and eco-friendly options. Plastic packaging, while slightly less dominant, is also significant due to its lightweight nature and versatility. It is commonly used in roll-ons and sticks, offering convenience and ease of use. Innovations in bioplastics and refillable options are emerging, aligning with consumer preferences for sustainability. However, plastic's environmental impact remains a concern, prompting brands to explore more eco-friendly alternatives. Metal packaging is typically made from aluminum or steel, metal containers provide excellent barrier properties against light, air, and moisture, preserving the integrity of the deodorant formulation. This segment appeals to consumers seeking high-quality products, as the sleek design enhances perceived value and brand differentiation on retail shelves. Additionally, the trend towards sustainability is benefiting metal packaging, as it is fully recyclable and often associated with eco-friendliness.The others segment, which includes glass and composite materials, is smaller but growing, particularly in niche markets where aesthetics and luxury are prioritized. Glass packaging is often perceived as more upscale but is less practical for everyday use due to its fragility.

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Nikita Jabrela

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Offline distribution remains significant, with supermarkets, hypermarkets, and health and beauty chains like Watsons and Manning's being key players. These retail outlets allow consumers to physically inspect products before purchase, which is particularly important for personal care items. The presence of deodorants in convenience stores is variable, often depending on the store's size and location. Despite the challenges posed by the COVID-19 pandemic, which temporarily disrupted supply chains and reduced foot traffic, offline channels continue to play a crucial role in brand visibility and consumer engagement. Online distribution, however, is rapidly gaining traction, driven by the increasing penetration of e-commerce platforms such as Tmall, JD.com, and Pinduoduo. The convenience of online shopping, coupled with aggressive promotional strategies by brands, has made it easier for consumers to access a broader range of deodorant products. The shift towards online purchasing has been particularly pronounced during the pandemic, as consumers turned to digital channels for their shopping needs. This segment is expected to continue growing, fueled by the rising trend of digital engagement among younger consumers and the expansion of logistics networks. COVID-19 Impact on Deodorants Market The outbreak of COVID-19 has affected the growth of the deodorant market negatively. Deodorant is a personal care hygiene product which helps to stops bacterial growth on the skin and keeps fresh. During the pandemic, deodorant is not considered as a necessary product; therefore, the demand for the deodorant has decreased during pandemic. The COVID-19 epidemic has forced the countries to impose lockdown, which has disrupted the distribution and supply chain. There was restriction on the export and import of deodorants as it was not an important product. The production method for new batches of deodorant had become a major challenge for the companies due to the limited availability of logistic issue, labor and disrupted raw material supply.

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Considered in this report • Geography: China • Historic year: 2018 • Base year: 2023 • Estimated year: 2024 • Forecast year: 2029 Aspects covered in this report • China Deodorant market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Product Type • Spray • Roll on • Gel • Stick • Creams • Wipes • Others By Packing Materials • Metal • Plastic • Others By End User • Men • Women • Others By Distribution Channel • Offline • Online The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Deodorant industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.