China Cookies Market Research Report, 2030

The China Cookies Market is witnessing a significant surge in demand, driven by evolving consumer lifestyles, increasing urbanization, and changing eating habits. With the rapid growth of cities such as Beijing, Shanghai, and Guangzhou, the demand for convenient, on-the-go food options has risen, leading to greater consumption of cookies. The Chinese market offers a broad variety of cookies, from traditional options that feature local flavors such as red bean, sesame, and matcha, to internationally recognized varieties like chocolate chip, butter, and oatmeal cookies. Cookies have become a popular snack for both children and adults, with demand further boosted by their affordability and long shelf life. Supermarkets, convenience stores, and e-commerce platforms have made it easier for Chinese consumers to access a wide array of cookie brands, helping drive market growth. Additionally, as the rise of online shopping continues, many cookie brands are expanding their presence on e-commerce platforms, where they can offer a broader range of products to meet consumer demand. The Chinese consumer base is becoming increasingly health-conscious, which has led to a rise in demand for healthier cookies. Consumers are now seeking snacks that are made with natural ingredients, free from preservatives, and lower in sugar, catering to the growing concerns about obesity, diabetes, and other lifestyle diseases. Cookies made with whole grains, nuts, and seeds are becoming more popular, and many brands are introducing gluten-free, organic, and low-sugar options to meet the needs of health-conscious consumers. With disposable incomes rising and a preference for premium products, the China Cookies Market is expected to continue expanding, with innovation and diversification in cookie offerings playing a key role in shaping its future. According to the research report "China Cookies Market Research Report, 2030," published by Actual Market Research, the China cookies market is anticipated to grow at more than 7.44% CAGR from 2025 to 2030. In addition to health-conscious trends, sustainability is gaining traction in the China Cookies Market, as consumers become more aware of the environmental impact of packaging waste and production processes. There is a growing demand for eco-friendly packaging, with many cookie manufacturers transitioning to recyclable or biodegradable materials to meet consumer expectations for sustainable products. This shift is part of a broader movement toward environmental responsibility, as more Chinese consumers are considering the ecological footprint of the products they purchase. In line with these sustainability trends, many cookie brands are focusing on sourcing ingredients responsibly, with an increasing preference for locally sourced, organic, and fair-trade ingredients. As the Chinese market becomes more sophisticated, consumers are looking for products that not only offer high-quality taste and convenience but also align with their values related to health, sustainability, and ethical sourcing. The rise in plant-based and vegan diets has also contributed to the demand for cookies that cater to these dietary preferences, with more brands offering plant-based alternatives that do not compromise on flavor or texture. These changes in consumer behavior are shaping the future of the China Cookies Market, driving innovation in product development and packaging solutions. Manufacturers are likely to continue focusing on healthier ingredients, sustainable practices, and ethical sourcing, all of which will contribute to the long-term growth and success of the market.

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In China, the cookie market is diverse, with several different product types catering to a wide range of consumer tastes. Bar cookies, such as brownies and lemon bars, are becoming increasingly popular among Chinese consumers due to their convenience and rich flavors. These cookies are often marketed as a more indulgent and dessert-like option. Drop cookies, such as chocolate chip cookies, oatmeal cookies, and other familiar varieties, remain a popular choice as well. The simplicity of the production process and their universal appeal make them a favorite snack, both for individual consumption and in family settings. Molded cookies, such as peanut butter cookies and crescent-shaped varieties, offer a different texture and flavor, and are often favored for their handmade quality and nostalgic appeal. Rolled cookies, such as sugar cookies and gingerbread cookies, continue to see strong demand, especially during the Chinese New Year and other festive seasons when people indulge in sweet treats. The popularity of sandwich cookies, such as Oreo, is also noteworthy in China, as these cookies offer a combination of crispy texture and creamy filling, catering to both young and adult consumers. The local variation of sandwich cookies often features fillings like green tea or red bean paste, which cater to traditional Chinese flavor preferences. Additionally, the market is expanding to include other types of cookies like pressed cookies, no-bake cookies, refrigerator cookies, and icebox cookies, which offer various textures, flavors, and preparation methods. These alternative cookie types appeal to consumers seeking new, innovative options that go beyond the traditional baked goods. The ingredient-based cookie market in China is evolving as consumer preferences shift towards healthier, more inclusive options. Traditional cookies, made with basic ingredients such as flour, sugar, butter, and eggs, continue to hold significant market share due to their comforting and familiar appeal. These classic cookies are often enjoyed as a simple snack or paired with tea, which remains a popular beverage in Chinese culture. However, the growing awareness of health and wellness has prompted the introduction of more specialized options in the market. Gluten-free cookies are becoming more popular in China, particularly among consumers with gluten sensitivities or those seeking to reduce gluten intake. These cookies are typically made with alternative flours such as rice flour, corn flour, or tapioca flour, which cater to people who follow gluten-free diets. In addition to gluten-free options, there is an increasing demand for organic cookies made with certified organic ingredients, which are free from synthetic pesticides, additives, and preservatives. Organic cookies cater to the growing number of Chinese consumers who are concerned about food safety and prefer products with transparent labeling. Vegan cookies, made without any animal-derived ingredients, are also gaining popularity in China, especially as plant-based diets become more mainstream among younger generations and urban dwellers. Vegan cookies are typically made with plant-based alternatives to dairy, eggs, and other animal products, making them appealing to environmentally conscious consumers. Furthermore, sugar-free cookies are becoming increasingly common in China, driven by rising concerns about diabetes and obesity. These cookies are sweetened with alternatives such as stevia, monk fruit, or artificial sweeteners, offering a healthier choice for individuals looking to reduce their sugar intake while still enjoying a sweet treat. This growing variety of ingredients and dietary options is transforming the Chinese cookie market, offering more choices for health-conscious consumers and those with specific dietary needs. Packaging is an important consideration in the Chinese cookie market, as it directly influences consumer perception and convenience. Rigid packaging, such as tin boxes and plastic containers, is commonly used for premium and high-end cookies in China. These packaging types offer protection against damage and help maintain the freshness of the cookies, making them suitable for gifting purposes, particularly during the Chinese New Year and other holidays. Rigid packaging also communicates a sense of luxury and quality, making it a popular choice for brands targeting affluent consumers or those seeking premium cookies. On the other hand, flexible packaging is more commonly used for mass-market cookies. Flexible materials such as pouches, bags, and wrappers are lightweight and cost-effective, making them suitable for brands aiming to offer affordable cookies in large quantities. Flexible packaging also appeals to younger consumers who prioritize convenience and on-the-go consumption. Resealable pouches are especially popular for cookies in China, as they offer the convenience of storing leftover cookies and keeping them fresh for a longer period. In addition to these two major packaging types, other packaging options such as glass jars and rigid plastic boxes are also used for premium cookie products in China. Glass jars, in particular, evoke an artisanal or homemade feel, which appeals to consumers looking for unique or special cookies. Rigid plastic boxes, while offering durability and protection, are used for packaging cookies that may require extra care during shipping and handling. As the demand for environmentally friendly packaging grows in China, many cookie brands are also exploring sustainable options, such as biodegradable or recyclable packaging. These options align with the increasing consumer preference for sustainable and eco-friendly products, reflecting the growing awareness of environmental issues in the Chinese market.

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Nikita Jabrela

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In China, the distribution channels for cookies have been evolving as both traditional and modern retail formats adapt to changing consumer habits. Supermarkets and hypermarkets remain the dominant channel for cookie sales, with major chains like Walmart, Carrefour, and RT-Mart offering a wide range of cookie brands, from well-known international names to local Chinese brands. Supermarkets and hypermarkets provide consumers with a convenient one-stop shopping experience, where they can easily access a variety of cookies in different flavors, sizes, and packaging formats. Convenience stores, such as 7-Eleven and FamilyMart, have also seen significant growth in China, especially in urban areas and high-traffic locations. These stores cater to busy consumers looking for quick snacks and often stock a variety of packaged cookies for immediate consumption. The rise of e-commerce has also had a profound impact on the distribution of cookies in China. Online platforms such as Alibaba’s Tmall, JD.com, and other e-commerce websites have become key players in the cookie market, offering a wide selection of cookies delivered directly to consumers’ doors. The convenience and ease of online shopping have driven the growth of the e-commerce segment, especially among younger, tech-savvy consumers who prefer shopping from the comfort of their homes. Specialty stores, including artisanal bakeries and niche gourmet shops, cater to a more selective segment of the market, offering unique, high-quality, or handmade cookies. These stores are often located in upscale neighborhoods or tourist areas, attracting consumers looking for premium or one-of-a-kind cookies. In addition to these traditional and modern distribution channels, direct sales and vending machines are gaining popularity in China. Vending machines stocked with popular cookie brands can be found in high-traffic areas such as office buildings, shopping malls, and transportation hubs, providing consumers with easy access to their favorite snacks at any time. These varied distribution channels are essential in expanding the reach of cookie brands across China and ensuring that cookies remain a popular snack choice among Chinese consumers. Considered in this report • Historic year: 2019 • Base year: 2024 • Estimated year: 2025 • Forecast year: 2030 Aspects covered in this report • Cookies market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation

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By Product • Bar Cookies • Sandwich Cookies • Molded Cookies • Pressed Cookies • Rolled Cookies • Others Cookies (Drop Cookies, No-bake Cookies, Refrigerator Cookies, Ice Box Cookies, etc.) By Packing • Flexible Packing • Rigid Packing • Other Packing By Distribution Channel • Hypermarkets/Supermarkets • Specialty Stores & Retailers • Online Retailers • Others The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Cookies industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.