China Color Cosmetics Market research report, 2028

The colour cosmetic market in China has been growing rapidly over the years and is expected to continue to do so in the future. One of the main drivers of this growth is the increasing demand for high-quality beauty products among Chinese consumers. As the Chinese middle class continues to grow, more and more people are looking to spend their disposable income on cosmetics. In addition, the rise of e-commerce platforms and social media has made it easier for consumers to access and learn about different types of beauty products. One of the major trends in the Chinese cosmetic market is the focus on natural and organic ingredients. Chinese consumers are becoming more aware of the potential harm that synthetic ingredients can cause and are therefore looking for products that are made with natural ingredients. There is an on-going emphasis on customization and personalization. Chinese consumers are increasingly seeking products that are tailored to their individual needs and preferences. The rise of male grooming in China is also creating new opportunities for colour cosmetic brands. As more men in China become interested in personal grooming, there is a growing demand for male-specific cosmetic products such as foundation, concealer, and eyebrow products. This trend is expected to continue as more men become interested in self-care and personal grooming. According to the research report "China Colour Cosmetic Market research report, 2028," published by Actual Market Research, the China Colour Cosmetic Market was valued at USD 9 Billion in 2022. The widespread use of social media in China has had a significant impact on the beauty industry. KOLs (key opinion leaders) and influencers play a major role in promoting beauty products and driving sales. In recent years, there has been a shift in beauty standards in China, with consumers embracing more diverse and inclusive ideals. This has led to an increased demand for a wider range of beauty products. The on-going urbanisation in China has led to changes in lifestyle and consumption habits, with more people living in cities and looking for convenience and quality products. Based on the product types, they include face makeup, eye products, lip products, nail products, and hair colour. In China, face makeup is leading the colour cosmetic market. Face makeup includes foundation, blushers, loose face powder, concealer, and other face makeup products. In China's face makeup segment, foundation has the highest market share. Many Chinese consumers prioritise achieving a flawless and porcelain-like complexion, which requires a high-quality foundation. There is an increasing demand for long-lasting, sweat-proof, and lightweight foundations, especially during the hot and humid summers. Additionally, many Chinese beauty brands have been innovating and developing new foundation products that cater to the specific skin concerns of Chinese consumers, such as oil control and brightening.

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Based on the nail products, these include nail polish, nail removers, nail treatments, nail Strengtheners, and other nail products. In China, nail polish has the highest market share of all nail products. Consumers in China are increasingly looking for nail polish products that offer longer-lasting wear and chip-resistant formulas. Bright and bold colours such as neon shades, metallic shades, and glitter polishes have become increasingly popular among younger consumers. Multi-functional nail products such as base coats, top coats, and nail Strengtheners are gaining popularity in China as they provide additional benefits beyond just colour. Based on the lip products, these include lip sticks, lip gloss, lip liner or pencil, and other lip products. In China, lip sticks cover the highest market share, and in the future, Other Lip Products (lip primer, lip plumber) will grow at the highest CAGR rate as well. In recent years, there have been several technological trends in China related to lipsticks. One of the most notable trends is the use of digital technology to enhance the shopping experience for consumers. Many cosmetic brands in China are using augmented reality (AR) and virtual reality (VR) technologies to allow customers to try on lipstick shades virtually before making a purchase. This helps customers make more informed decisions and can reduce the likelihood of returns or exchanges. Based on the hair colour segments, which include permanent hair colour and temporary hair colour, Chinese consumers prefer the most permanent hair colour. In the future, temporary hair colour will grow at the highest CAGR rate. Based on the price range, it includes the economic price range and the premium price range. In China, consumers buy colour cosmetics at an economic price range. Because of the increasing availability of affordable options in the Chinese market. There are several Chinese companies that provide colour cosmetics at an affordable price. Some of the popular ones include the Pechoin, Marubi, Kans, Mistine, and Meiking. Based on gender, which includes women and men, in China, the use of colour cosmetics is more common among women. The traditional cultural emphasis on appearance and beauty for women in China Many Chinese women view the use of colour cosmetics as a way to enhance their appearance and increase their self-confidence. In China, there are many start-ups, including the Perfect Diary, Heybox, Colorfornia, One Leaf, Miss Paire, Kaja, Little Ondine, Marie Dalgar, Urban Jungle, and Meiking. The Chinese government has implemented various initiatives to support the development of the colour cosmetic market. One of the significant initiatives is the reduction of import tariffs on cosmetics. The government has also introduced policies to encourage innovation in the cosmetics industry, including the establishment of innovation centres and research institutes. Additionally, the government has issued regulations on cosmetic safety and quality, which have increased consumer confidence in domestic products. The government has also implemented policies to support the growth of e-commerce platforms, which has facilitated the growth of online sales in the cosmetics industry.

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Kripa Shah

Senior Analyst

Considered in this report • Geography: China • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028 Aspects covered in this report

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• China Color Cosmetics with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Product Type • Facial Color Product • Nails Products • Hair Color Products • Lip Products • Eye Makeup Products By Face Make-up • Foundation • Loose Face Powder • Concealers • Blush • Other Facial Products By Nails Products • Nail Polish • Nail Removers • Nail Treatment/ Strengtheners • Other Nail Products (Base coat, Top coat, Nail art stickers) By Hair Color • Permanent • Temporary By Lip Makeup • Lip gloss • Lip Liners/Pencils • Lip Sticks • Other Lip Products (lip primer, lip plumber) By Eye makeup • Eye Liners/Pencils • Eye Shadow • Mascara • False Eyelashes • Other Eye Makeup Products (False Eyelashes, Eye) By Price Range • Mass • Premium By Gender • Men • Women By Distribution Channel • Specialty Store • Brand Outlets • Online Channel • Convenience Stores • Other Stores (salon) The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to color cosmetic industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.