China Astrology Market Research Report, 2030

The astrology market in China has experienced a fascinating evolution, growing from a traditional practice deeply rooted in the nation's cultural history to a modern industry driven by technology and mass consumption. In a global context, China's astrology market is one of the largest, characterized by a fusion of ancient traditions like Feng Shui, the Chinese zodiac, and numerology, with contemporary, digitalized offerings. Historically, astrology in China dates back thousands of years, with early evidence in the Zhou Dynasty, when astronomical phenomena were closely tied to imperial governance. In China, astrology is more than just a form of divination—it serves as a tool for personal and social guidance, health advice, and even business decisions. Astrology in China is vast, encompassing various systems such as Ba Zi (Four Pillars of Destiny), Qi Men Dun Jia (strategic divination), Feng Shui (environmental alignment), and the Chinese zodiac, which assigns an animal sign to each year in a twelve-year cycle. These practices are grounded in cosmic and earthly energy interactions, providing individuals with insights into their life's path, career prospects, and personal relationships. The main sources for performing astrology in China include ancient texts, astronomical charts, and a practitioner’s intuitive knowledge. Astrology content is typically produced in written, digital, and audio forms—ranging from books and online articles to mobile apps, podcasts, and video consultations. People consume astrology content through digital platforms such as WeChat, Weibo, and specialized astrology apps, with younger generations increasingly preferring quick, accessible insights via social media or app notifications. The younger Chinese generation, particularly those born after the 1990s, have a more casual approach, often seeing astrology as a form of entertainment rather than a deeply spiritual practice, though many still consult astrologers for important life decisions. In China, the astrology practices are not strictly regulated, allowing for a more fluid, open market where expertise and reputation are often self-defined through experience and client satisfaction. According to the research report, "China Astrology Market Research Report, 2030," published by Actual Market Research, the China Astrology market is anticipated to grow at more than 8.20% CAGR from 2025 to 2030. This growth is largely fueled by a shift towards digital platforms, where astrology services are increasingly available on mobile apps, social media, and specialized websites, making astrology more accessible to a broader audience. The COVID-19 pandemic had a profound impact on the astrology industry in China, accelerating the shift from in-person consultations to online services. During the pandemic, many people turned to astrology for guidance, mental solace, and decision-making during uncertain times, propelling the rise of virtual consultations and remote astrological content. Regions such as Beijing, Shanghai, and Hangzhou have become central hubs for astrology practitioners, where urban dwellers actively seek astrological consultations for both personal and professional guidance. In 2024, the Chinese astrology market continues to see a growing trend towards digitalization, with the introduction of AI-driven tools for personalized astrology readings, smart apps, and online platforms offering astrology-based recommendations for everything from dating to career advice. Astro Vision, Feng Shui Master apps, and Zodiac Tribe are reshaping the landscape by offering sophisticated mobile applications, virtual consultations, and subscription-based content, helping to reach a larger consumer base. These platforms often incorporate elements of social media and gamification to engage users, who are then encouraged to purchase premium services, books, or personalized consultations. Astrologers in China are increasingly using social media platforms like WeChat, Douyin (Chinese TikTok), and Weibo to promote their services, where they post daily horoscopes, astrological insights, and live-stream consultations. To convert leads into paying customers, astrologers frequently offer free introductory readings, content marketing, and discounts, encouraging potential clients to book in-depth paid sessions. The market's latest news indicates a rising trend in the use of AI and machine learning in astrology, where algorithms now analyze birth charts and planetary positions to deliver automated yet personalized reports.

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Horoscope forecasting services are rapidly gaining traction in China, emerging as one of the fastest-growing segments in the astrology market. These services, which provide daily, weekly, monthly, or yearly predictions based on zodiac signs and personal birth charts, have become immensely popular due to their accessibility and quick consumption. Clients typically connect with astrologers via apps, social media platforms like WeChat, or astrology websites, where they receive personalized horoscope content, including zodiac sign-based forecasts, compatibility analyses, and Five Elements-based insights. These services rely on astrology software, ancient texts like the "I Ching," and historical charts. Horoscope forecasting stands apart due to its mass appeal and ease of access, making astrology more casual and approachable. In contrast, astrological consulting services are the largest and most prominent category in China, offering in-depth, personalized readings about life paths, career, health, and relationships based on an individual’s unique birth chart. This service is typically conducted through one-on-one consultations, either in person or virtually, and includes sub-services like Ba Zi (Four Pillars of Destiny), Qi Men Dun Jia (strategic forecasting), and Feng Shui consultations. These services are rooted in traditional Chinese astrology and enhanced with modern technology such as software for precise chart calculations. Astrological consulting is distinct due to its personalized nature, providing clients with tailored advice for long-term decisions. Numerology, based on the interpretation of numbers like a person’s birth date, helps individuals make decisions in business and personal life. Tarot card reading, often used for divination, involves interpreting card images to provide guidance on love, finances, and future events. Vedic astrology, rooted in Indian traditions, has found a niche in China, offering deep spiritual insights through detailed birth charts and planetary positions, while Western astrology, based on similar principles but emphasizing psychological profiles, is increasingly popular among younger generations. These services are delivered through live consultations, apps, and websites, utilizing resources like astrological software, tarot decks, numerology charts, and Vedic astrology texts. In China, the astrology market has seen a distinct division in its end-user demographics, with personal users making up the largest portion of consumers, while corporate and business clients are emerging as the fastest-growing segment. Personal users are typically individuals seeking guidance on life’s uncertainties, including relationships, career decisions, health, and personal growth. These users, often from the millennial and Gen Z generations, prefer astrology for its ability to provide quick insights, personal validation, and a sense of control in a rapidly changing world. They commonly seek horoscope forecasts, personalized astrological consultations, and advice on love compatibility or career trajectories, utilizing these services to navigate key life events and enhance their decision-making. For these personal users, astrology offers an accessible, non-judgmental space for reflection and answers, often helping them to make informed decisions in a world that’s increasingly uncertain. Corporate and business clients, on the other hand, are becoming more interested in astrology for strategic decision-making, such as choosing auspicious dates for business ventures, investments, or product launches, and leveraging Feng Shui and other astrological practices to improve office environments and employee well-being. These businesses typically use astrology to create a positive corporate environment and align operations with favorable cosmic energy, thus enhancing overall performance. Online platforms and apps are the fastest-growing delivery channels in China, with services increasingly accessible via mobile apps, websites, and social media platforms. Major platforms such as “Yuanfen” and “Tianmu” provide easy access to astrology readings, including daily horoscopes, Ba Zi (Four Pillars) readings, and numerology analyses, through user-friendly apps that offer personalized advice, live-streamed sessions, and AI-powered insights. These digital platforms often operate on a subscription model, with free introductory content that encourages users to upgrade for more in-depth readings and consultations. Despite this rapid digital transformation, offline platforms like physical stores and personal astrologers continue to thrive, especially in cities like Beijing, Shanghai, and Hangzhou, where many individuals still prefer face-to-face consultations for deeper, more intimate readings. These astrologers often work in standalone physical stores or as part of larger wellness centers, delivering their services through in-person consultations, workshops, and specialized events. Offline services typically offer a more traditional experience, where clients can consult astrologers in person for services like Feng Shui consultations, Ba Zi readings, and Tarot card sessions, with a strong emphasis on personalized and holistic care. Considered in this report • Historic Year: 2019 • Base year: 2024 • Estimated year: 2025 • Forecast year: 2030

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Nikita Jabrela

Business Development Manager

Aspects covered in this report • Astrology Market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Service Type • Astrological Consulting • Horoscope Forecasting Services • Numerology • Tarot Card Reading • Vedic Astrology (India-centric) • Western Astrology (Birth Charts) By Delivery Channel • Offline (Physical stores, astrologers) • Online Platforms and Apps

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By End User • Personal • Corporate/Business The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to agriculture industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.