China Adventure Tourism Market Overview, 2028

China, known for its expansive landscapes, old culture, and rich history, is quickly becoming one of the top travel destinations for adventure travel. In recent years, China's adventure tourism industry has seen tremendous expansion, drawing tourists from both domestic and foreign backgrounds. Numerous elements that make China a fascinating and varied adventure destination are what are driving this trend. One of the main factors propelling the expansion of China's adventure tourism industry is the country's geographical diversity. The nation is home to a diverse array of landscapes, including enormous deserts, deep forests, tranquil lakes, and towering mountain ranges like the Himalayas and Karst formations. Numerous outdoor adventure activities, including hiking, mountain biking, rock climbing, skiing, and water sports, are available in these varied environments. The natural beauty of China's national parks and scenic areas, such as Jiuzhaigou Valley and the Yellow Mountains, adds a captivating element to adventure experiences, drawing nature enthusiasts and thrill-seekers alike. China's historical landmarks and rich cultural legacy are major factors propelling the adventure tourism industry. Famous locations like the Great Wall, the Terracotta Army, and historic Silk Road cities are open for exploration by tourists. Travellers may immerse themselves in China's historic history while taking part in exhilarating outdoor activities in the same places, thanks to this blend of cultural and adventure experiences. The combination of adventure and culture offers a singular, immersive experience. Scuba diving, surfing, sailing, and island hopping are just a few of the water sports available on China's vast coastline that stretches over the East and South China Seas. Water sports like kayaking, paddleboarding, and fishing are also available for visitors to enjoy in the country's lakes, rivers, and freshwater bodies. The range of marine experiences available along China's coastlines and inland regions make it an ideal destination for water enthusiasts. According to the research report "China Adventure Tourism Market Research Reports," published by Actual Research, the China Adventure Tourism market is expected to reach market size of more than USD 13 Billion by 2028. The focus on ecotourism and sustainability has emerged as a key driver of the expansion of China's adventure travel industry. China has realised how critical it is to protect its natural beauty and cultural legacy in a time when environmental protection and ethical tourism are major worldwide concerns. In order to reduce their environmental impact, a lot of travel agencies and lodging establishments have adopted sustainable and eco-friendly practices. In China, ethical wildlife viewing, environmental preservation initiatives, and ecological consciousness are now essential components of adventure travel. This market's appeal is increased by its emphasis on sustainability, which is in line with the interests of environmentally concerned tourists, particularly those who want to experience nature and wildlife in an ethical manner. China has invested heavily in the infrastructure needed for adventure tourism, including parks, trails, and safety features. These innovations improve the whole experience and give adventure travellers comfort and security while they explore. More Chinese nationals are travelling within their own nation as a result of the government's promotion of domestic tourism and the middle class's increasing wealth. The growth of adventure tourism products has been further accelerated by the increase in domestic adventure travellers. Adventure travellers now have an easier time planning, booking, and navigating their travels in China thanks to the growth of online booking platforms and travel apps. With the help of these digital tools, travellers may more easily access adventure because they offer real-time information, evaluations, and recommendations.

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Based on type market is bifurcated into hard and soft. Soft type adventure activities are widely preferred in China and is expected to lead the China adventure tourism market. Chinese tourists frequently show a keen interest in culture, history, and tradition. These interests are aligned with soft adventure activities such as visiting historical monuments, discovering ancient towns, or engaging in cultural programmes. For Chinese tourists, safety is of the utmost importance. Soft adventure activities are often regarded as less dangerous than more intense or high-risk adventure sports, making them a popular choice for risk-averse individuals and families. Soft adventure activities, on the other hand, are more accessible to a broader spectrum of travellers, including those with various fitness levels and physical abilities. This openness allows a broader audience to participate. China's geriatric population is rising, and they enjoy soft adventure activities. These activities are designed to meet the requirements and skills of older tourists. Specialised interests, such as birdwatching, hiking, botanical exploration, or animal photography, might be catered to through soft adventure tourism. These niche markets are becoming increasingly popular in China. China has a rich cultural heritage as well as several historical landmarks. Soft adventure activities frequently incorporate excursions to historical and heritage sites, which appeal to history and culture buffs. The activity segment of the market includes land based activity, water ways activity and air ways activity. Land based activity is significantly dominating the China adventure tourism market. Land-based activities, on the other hand, are more accessible to a wider spectrum of travellers, including those with varied degrees of physical condition. As of their inclusiveness, they are a popular choice for a wide range of people. China features a network of historical routes and trails, such as the Silk Road, that allow adventure travellers to walk in the footsteps of ancient traders and explorers, giving their excursions a unique historical context. Land-based adventure sports like rock climbing, mountaineering, and trail running are becoming increasingly popular in China. These activities frequently necessitate land-based settings with difficult topography. In terms of type of traveller market is segmented into solo, group, family and couples. Group travelling is significantly propelling the China adventure tourism market. Group trips provide well-structured itineraries with a wide range of adventure activities and cultural encounters. Travellers can enjoy a hassle-free trip without much planning. Group travel frequently results in cost savings because expenses such as lodging, transportation, and guides are split among the group members. This may reduce the cost of adventure travel for participants. Group tours prioritise participant safety by ensuring that adventurous activities are carried out with suitable safety procedures and equipment. Booking a group tour is usually simple, with travel companies or tour operators handling all of the logistics and reservations. The age group segment of the market is bifurcated into 30 years, 30-50 years and above 50 years. Age group of below 30 years are significantly dominating the market of China adventure tourism market. Adventure tourism frequently offers educational opportunities that appeal to younger travellers seeking personal development and cultural enrichment. Young travellers frequently prefer to travel in groups or with companions, making adventure travel more social and entertaining. Reputable adventure tour providers put safety first and provide the essential information and equipment to ensure a safe and fun experience. Adventure tourism frequently integrates social responsibility features, such as assisting local communities or conservation activities, which accord with the ideals of many younger travellers. Based on sales channel market is divided into travel agents and direct. Travel agents sales channel is growing at rapid pace in China adventure tourism market. Travel agencies frequently have in-depth knowledge of China's adventure sites and activities. They can offer useful insights and recommendations, allowing travellers to make more educated selections. Adventure itineraries can be tailored to travellers' preferences, interests, and activity levels by travel agents. This customization is quite enticing to adventure visitors looking for one-of-a-kind experiences. Permits, transportation, and housing in remote regions can all be complicated aspects of adventure travel. Travel agents handle these details, making it easier for travellers to plan their trips. Raven agents can arrange everything from transportation and hotels to activities and permits for an adventure vacation, easing the booking process for travellers.

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Kripa Shah

Senior Analyst

Considered in this report: • Geography: China • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028 Aspects covered in this report: • China Adventure Tourism market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Type: • Hard • Soft

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By Activity: • Land Based Activity • Water Ways Activity • Air Ways Activity By Type of Traveller: • Solo • Group • Family • Couples By Age Group: • Below 30 Years • 30–50 Years • Above 50 Years By Sales Channel: • Travel Agents • Direct The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources. Intended audience: This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Adventure Tourism industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.