Canada Television Market Research Report, 2028

Canada is known for its diverse population, and the television market culture reflects this diversity. Television plays a significant role in broadcasting and celebrating cultural events in Canada. Festivals, parades, and holidays like Canada Day, Indigenous Peoples' Day, and multicultural festivals are often televised, allowing viewers across the country to participate in and learn about diverse cultural celebrations. Additionally, sports play a prominent role in Canadian television market culture. Hockey, in particular, is a deeply ingrained part of the national sports identity, and NHL (National Hockey League) games are widely watched. Other popular sports include Canadian football (CFL), soccer, basketball, and baseball. Older adults, particularly those aged 55 and above, have been known to watch television more than younger age groups. This can be attributed to factors such as more leisure time, established viewing habits, and a preference for traditional television programming. Additionally, younger adults in the 18–24 age range often exhibit different television consumption patterns compared to older demographics. This age group is more likely to embrace streaming services, online platforms, and mobile devices for content consumption. They may engage with a combination of traditional television programming and digital platforms, such as social media and streaming services. According to the research report "Canada Television Market Research Report, 2028," published by Actual Market Research, the Canada Television Market is projected to reach a market size of more than USD 1,248.59 Million by 2028. Many Canadians express a preference for larger TV screens, especially as technology has made larger sizes more affordable and accessible. A larger screen size provides a more immersive viewing experience, particularly for movies, sports, and other content that benefits from a cinematic feel. Canadians who are enthusiastic about creating a home theatre experience tend to opt for larger TVs. They may invest in screens that are 65 inches or even larger to replicate the immersive experience of a movie theatre. Canadians also take into account the value they receive for the price they pay. They consider factors such as the quality of the screen, resolution, and brand reputation alongside the size of the TV. Balancing size with other features and price considerations is important to ensure an optimal purchase. The transition from standard-definition to high-definition displays has been well received by Canadians. High-definition screens offer improved picture quality, sharper images, and enhanced colour reproduction. Many viewers appreciate the enhanced visual experience that HD displays provide. The introduction of Ultra HD and 4K resolution has been met with enthusiasm by Canadian consumers. These technologies offer even higher levels of detail and clarity, providing a more immersive and lifelike viewing experience. Canadians who are passionate about image quality and enjoy watching content with stunning visuals have embraced these advancements.

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As technology continues to advance, television remains a dynamic and ever-evolving medium. The availability of both smart TVs and non-smart TVs in Canada allows consumers to choose based on their preferences, budget, and existing setup. Smart TVs are popular among users who prefer a more integrated and all-in-one solution, while non-smart TVs can be appealing for those who already have external devices or prefer a more simplified TV setup. Smart TVs offer several advantages, including easy access to a wide range of streaming services and on-demand content without the need for external devices like streaming sticks or set-top boxes. They provide a more integrated and streamlined user experience by combining traditional TV channels with internet-based content. Smart TVs also often receive software updates that can enhance performance and security and add new features over time. Canadians have embraced streaming platforms and on-demand viewing as part of their television. Services like Netflix, Amazon Prime Video, Disney+, Crave, and others are popular choices for accessing a wide range of content, including international shows and movies. Canadian broadcasters have also launched their own streaming platforms, such as CBC Gem and Global TV App, to cater to viewers' changing preferences. In Canada, several major brands compete in the television market, offering a wide range of options to consumers. Samsung, LG, Sony, Panasonic, TCL, Hisense, and Philips Other brands like Sharp, Toshiba, Vizio, and RCA also have a presence in the Canadian market, offering a diverse range of television options to consumers. The Canadian government has established safety standards that manufacturers must comply with to ensure that televisions meet specific safety requirements. These standards cover aspects such as electrical safety, fire resistance, and the use of safe materials in the manufacturing process. The government has also implemented regulations regarding the disposal and recycling of electronic waste (e-waste), including televisions. Manufacturers and importers of TVs are responsible for managing the proper recycling and disposal of their products at the end of their life cycle to minimise environmental impact. Televisions must meet electromagnetic compatibility standards to ensure they do not interfere with other electronic devices or receive interference from external sources. Compliance with these standards helps maintain the proper functioning of electronic equipment and reduce potential interference issues. Meeting diverse consumer demands for different screen sizes, resolutions, features, and design aesthetics can be challenging for manufacturers. Offering customization options while maintaining efficient production processes can be complex, requiring flexibility in manufacturing capabilities and supply chain management. Manufacturing high-quality televisions while managing production costs is a persistent challenge. Manufacturers must strike a balance between maintaining product quality, incorporating advanced features, and ensuring competitive pricing to attract consumers. Managing manufacturing costs, sourcing components, and optimising production processes are key factors in remaining competitive in the market. Considered in this report • Geography: Canada • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028

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Kripa Shah

Senior Analyst

Aspects covered in this report • Canada Television Market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation Type of tv • Smart tv • Non smart tv

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By Distribution Channel • Multi branded stores • Supermarket • Brand stores and Other • Online By Screen • Full HD TV • HD TV • 4K UHD TV • 8K TV By Screen Size • Bellow 32 Inches • 32-45 Inches • 46-55 Inches • 56-65 Inches • 65+ Inches By End User • Residential • Commercial The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analysing government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us. we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Frozen Food Market, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry. Keywords: Canada, Smart Tv , binge watch , OLED and QLED Displays, Voice Control, LCD, LED, Online ,Offline ,Residential ,Commercial. ?