Canada Refurbished Mobile Phone Market Research Report, 2029

The refurbished mobile phone market in Canada has evolved over time, with increasing difficulties in repairing devices due to their smaller size and greater complexity. This situation has led consumers to replace older devices rather than repairing them, resulting in the need for special disposal programs for electronic waste. Grassroots movements advocating for the right to repair have emerged, prompting manufacturers like Apple to introduce self-repair programs. In Canada, maximum of households reported having at least one cell phone in 2019, and the trend of retaining devices has been increasing. With the rise of the circular economy, the Canadian government has embarked on initiatives to encourage value-retention processes such as remanufacturing, refurbishment, repair, and reuse. These efforts aim to prolong the life of products and reduce waste. The refurbished mobile phone market in Canada has been growing, driven by the increasing difficulty in repairing modern devices and the rising costs associated with it. As repairing becomes less accessible, consumers are forced to dispose of their old devices, often treating them as hazardous waste due to the materials they contain. Grassroots movements advocating for the right to repair have emerged, and legislation has been proposed in some jurisdictions, including Canada. The Canadian government supports the transition to a circular economy through initiatives that encourage value-retention processes such as remanufacturing, refurbishment, repair, and reuse. In response to pressure from right-to-repair groups, Apple introduced a self-service repair program in the United States in 2022, allowing owners of recent model cellular phones to make common repairs like display and battery replacements. A majority of Canadian households reported having at least one cell phone in 2019, with owning three or more. According to the research report, "Canada Refurbished Phone Market Outlook, 2029," published by Actual Market Research, the Canada refurbished phone market was valued at over USD 860 Million in 2023. In Canada, the refurbished phone market is part of the global trend, with a growing number of consumers opting for refurbished devices. The market offers opportunities for companies to develop distribution channels and acquire customers, ensuring a competitive edge and market share. Consumer preferences, emerging markets, and increasing smartphone penetration are some of the factors influencing the global refurbished phone market. Companies can differentiate themselves by offering the best possible value, establishing a strong reputation, and providing proactive after-sales services. Regulatory and legal frameworks, such as consumer protection, data privacy, warranty, and liability laws, govern the refurbished smartphone industry in Canada. Companies ensure the quality, safety, and performance of their devices by adhering to industry standards and best practices for refurbishment, repair, and grading. Key challenges facing the Canada refurbishment industry include competition from new and low-cost smartphones, supply chain disruptions, and changing consumer preferences. Companies can overcome these challenges by focusing on brand reputation, customer service, warranty, and quality control to build trust with customers. When buying refurbished phones in Canada, customers can expect excellent service, prompt delivery, and support from knowledgeable technicians. Companies like Second cell offer a 30-day satisfaction guarantee, giving customers the confidence to purchase used devices. The refurbished phone market in Canada provides consumers with affordable, high-quality devices while promoting sustainability and reducing electronic waste. With thorough inspections, warranties, and customer-focused services, these companies offer an attractive alternative to purchasing new devices.

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Based on the report, the type analysis is segmented into Refurbished Phones and Used Phones. In terms, In the Canadian market, refurbished and used phones are becoming increasingly popular due to their affordability and eco-friendly nature. These devices cater to various consumer segments, including those seeking high-quality devices at lower costs and environmentally conscious consumers. Refurbished phones in Canada undergo rigorous testing, cleaning, and refurbishment when necessary, ensuring they are in excellent condition before being sold. Companies like Orchard, Gazelle, and Refurb Me offer refurbished devices with warranties, free shipping, and returns, providing customers with confidence in their purchases. Devices are graded based on their aesthetics, and customers can view photos of each used device on the company's website. On the other hand, used phones are typically classified as handsets that were returned by users or customers who changed their minds within the 30-day cooling-off period after signing up for a contract. These devices undergo basic tests to ensure functionality, including battery charging, button and camera operation, audio quality, screen responsiveness, and connectivity to Wi-Fi and 4G or 5G networks. In Canada, the refurbished and used phone market is driven by factors such as growing economies, demand for low-priced products, and consumer acceptance of smartphones. Companies can differentiate themselves by offering the best possible value, establishing a strong reputation, and providing proactive after-sales services. Key challenges facing the Canadian refurbished and used phone market include competition from new and low-cost smartphones, supply chain disruptions, and changing consumer preferences. Companies can overcome these challenges by focusing on brand reputation, customer service, warranty, and quality control to build trust with customers. Canadian refurbishment companies can expand and collaborate in the international market by leveraging their size, scale, and innovation. However, they should also be aware of unique challenges and opportunities in different markets. Based on the report, the Pricing Range Analysis is divided into Low-priced Refurbished and Used Mobile Phones (Less than $200), Mid-Priced Refurbished and Used Mobile Phones Mid-Priced Refurbished and Used Mobile Phones ($200-$350). In terms, Low-priced refurbished and used mobile phones, priced at less than $200, are popular among budget-conscious consumers and first-time smartphone users. These devices offer essential features and functionality, making them an attractive option for those looking for affordable alternatives to new devices. Companies like Orchard, Gazelle, and Refurb Me offer a variety of low-priced refurbished devices, ensuring they are in excellent condition before being sold. Premium refurbished and used mobile phones, priced at more than $350, offer top-of-the-line features and performance. These devices cater to consumers who want the latest technology and high-end features without the high cost of a new device. Companies like Orchard and RefurbMe offer premium refurbished devices with warranties, free shipping, and returns, providing customers with confidence in their purchases. Regardless of the pricing range, the refurbished and used phone market in Canada is driven by factors such as growing economies, demand for low-priced products, and consumer acceptance of smartphones. Companies can differentiate themselves by offering the best possible value, establishing a strong reputation, and providing proactive after-sales services. Emerging trends and innovations in the Canadian refurbished and used phone market include the use of automation, artificial intelligence, and block chain technology in refurbishment and supply chain management. Public policy and regulatory frameworks can support the development and growth of the industry, while operators should be aware of potential barriers and risks. On the basis of the report, the distribution channel is distinguished into offline and online. In terms, In the Canadian refurbished phone market distribution channels play a significant role in reaching customers. Offline and online channels cater to different consumer preferences and needs. Offline distribution channels for refurbished phones in Canada include brick-and-mortar stores, repair shops, and electronics retailers. These channels offer customers the opportunity to physically inspect and test devices before purchasing. They also provide immediate access to devices, making them ideal for customers who prefer in-person transactions. Companies like Orchard and Second cell have established offline distribution channels, allowing customers to access refurbished devices in various locations across Canada. Online distribution channels, on the other hand, offer a wider range of options and convenience for customers. Online platforms, e-commerce websites, and marketplaces like Amazon Renewed, Back Market, and RefurbMe provide access to a vast selection of refurbished devices. These channels enable customers to compare prices, read reviews, and access detailed product information. Online distribution channels also offer flexible delivery options, making it easier for customers to receive their devices. Both offline and online distribution channels have their advantages and cater to different consumer segments. Offline channels provide hands-on experiences and immediate access, while online channels offer a wider range of options and convenience. By leveraging both distribution channels, refurbished phone providers in Canada can reach a broader customer base and cater to diverse consumer preferences. The refurbished phone market in Canada contributes to environmental sustainability by promoting the reuse of devices and reducing electronic waste. This approach conserves valuable resources and energy, as refurbishing and reusing smartphones consumes less energy compared to manufacturing new devices. By extending the life of smartphones, the industry helps reduce greenhouse gas emissions and contributes to a more sustainable approach to electronics consumption. Canadians are increasingly replacing their smartphones, leading to discarded devices and high energy consumption. This trend contributes to the production of greenhouse gas emissions, highlighting the importance of promoting refurbished phones as an environmentally friendly alternative.

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Kripa Shah

Senior Analyst

Considered in this report • Historic year: 2018 • Base year: 2023 • Estimated year: 2024 • Forecast year: 2029 Aspects covered in this report • Refurbished Mobile Phone market Outlook with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Type • Refurbished Phones • Used Phones

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By Pricing Range • Low-priced Refurbished and Used Mobile Phones (Less than $200) • Mid-Priced Refurbished and Used Mobile Phones ($200-$350) • Premium Refurbished and Used Mobile Phones (More than $350) By Distribution Channel • Offline • Online The approach of the report: This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations, and organizations related to the Refurbished Mobile Phone industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.