Canada Ice Cream Market Research Report, 2029

Canada has seen steady growth in its ice cream market over the years. The demand for premium and artisanal ice cream has been on the rise, reflecting a shift in consumer preferences towards high-quality and unique flavors. Canadian consumers have shown an increasing interest in unique and exotic ice cream flavors. Ice cream manufacturers have responded by introducing innovative flavors, often inspired by international cuisines or local Canadian ingredients. Like in many other markets, there has been a growing interest in healthier alternatives in the ice cream sector. This has led to the development and promotion of low-fat, low-sugar, and high-protein ice cream options, catering to health-conscious consumers. The demand for dairy-free and vegan ice cream has also been rising. Manufacturers have been introducing plant-based alternatives, often made from ingredients like coconut, almond, or soy, to cater to the growing vegan and lactose-intolerant consumer base. The ice cream market in Canada experiences seasonal fluctuations, with increased demand during the warmer months. However, there has been a trend of promoting ice cream consumption throughout the year, with winter-themed flavours and marketing strategies. There's a growing awareness of environmental concerns among consumers. Ice cream manufacturers have started adopting more sustainable practices, including eco-friendly packaging and sourcing ethical and responsibly produced ingredients. The majority of ice cream sales in Canada occur through retail channels such as supermarkets and convenience stores. However, there's also a notable presence of ice cream parlours, food trucks, and other outlets specialising in premium and artisanal ice cream. According to the research report "Canada Ice Cream Market Research Report, 2029," published by Actual Market Research, the Canada Ice Cream market was valued at more than USD 760 Million in 2023. The seasonal nature of ice cream consumption drives demand, with higher sales during the warmer months. Additionally, marketing strategies that promote ice cream as a year-round treat, with seasonal variations and winter-themed flavours, contribute to sustained demand. A wide variety of product offerings, including different formats (cones, cups, bars), sizes, and types (gelato, sorbet, frozen yoghurt), contribute to meeting diverse consumer preferences and increasing overall market demand. The seasonal nature of ice cream consumption is particularly evident in Canada. During the summer months, ice cream becomes a staple at outdoor events, festivals, and gatherings. The culture includes enjoying ice cream cones while strolling through parks, attending community events, or celebrating Canada Day. The appreciation for locally sourced and artisanal products is a growing trend in Canada's ice cream culture. Consumers are increasingly seeking out small-batch, handcrafted ice cream made with high-quality ingredients. Local producers often incorporate regional flavours and specialties into their offerings. Canadians are open to culinary innovation when it comes to ice cream. In addition to traditional flavours, there is a demand for creative and avant-garde combinations. This willingness to explore new tastes has led to the emergence of ice cream parlours and shops that focus on offering unique and inventive flavors. Ice cream culture in Canada also incorporates iconic Canadian treats. For example, "BeaverTails" and "Butter Tarts" are popular desserts that have inspired ice cream flavours, providing a nostalgic and uniquely Canadian twist to the frozen treat experience. With the average Canadian enjoying more than 4 litres of ice cream every year, that is more than 80 scoops. Based on the product types, Impulse Ice Cream, Artisanal Ice Cream, and Take Home Ice Cream are among them in Canada. Artisanal ice cream is a growing market, and artisanal ice cream makers often prioritise high-quality ingredients and unique flavour combinations. Consumers are increasingly seeking novel and premium taste experiences, and artisanal producers cater to this demand by offering a diverse range of flavors, often inspired by local and international culinary trends. There is a growing trend in Canada towards supporting local businesses and sustainable practices. Artisanal ice cream makers often emphasise sourcing local, organic, and ethically produced ingredients. This commitment to sustainability and supporting local communities resonates well with environmentally conscious consumers. In terms of flavour types, they are segmented into Vanilla, Chocolate, Fruit, Tutti Frutti, Blends, and others. In Canada, chocolate ice cream is contributing the most significant market share; the chocolate ice cream market is not limited to traditional chocolate flavors. Manufacturers often introduce innovative variations, such as double chocolate, chocolate fudge brownie, chocolate caramel, or chocolate with mix-ins like nuts and cookie pieces. This variety caters to diverse consumer preferences and attracts those seeking unique chocolate experiences. The trend towards premium and artisanal ice cream extends to chocolate varieties. Artisanal ice cream makers may use high-quality cocoa and other ingredients, offering a more decadent and gourmet chocolate ice cream experience. Consumers willing to pay a premium for quality are driving the growth of these segments. According to the report, the packaging types are segmented into sticks and bars, cones and cups, tubs and bricks, and others; among them, the cones and cups lead the market in the country. Cones and cups offer a convenient and portable way to enjoy ice cream on the go. Consumers can easily walk around, explore outdoor spaces, or attend events without the need for additional utensils. This convenience aligns with busy lifestyles and encourages impulse purchases. The availability of different cone types, such as sugar cones, waffle cones, and waffle bowls, adds variety to the consumer experience. Ice cream shops may offer a range of cone options, including specialty cones with coatings or toppings, further enhancing the appeal. Based on the distribution channel, which includes supermarkets and hypermarkets, convenience stores, ice cream parlours, online sales channels, and others, in the country, supermarkets and hypermarkets are contributing the highest market share. Supermarkets and hypermarkets are widely distributed and easily accessible to the majority of the population. Consumers appreciate the convenience of being able to purchase ice cream along with their regular groceries during a routine shopping trip. Supermarkets often run promotions, discounts, and special offers on ice cream products. These promotional activities attract consumers looking for cost-effective options and encourage them to purchase ice cream during their supermarket visits.

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Considered in this report: • Geography: Canada • Historic year: 2018 • Base year: 2023 • Estimated year: 2024 • Forecast year: 2029 Aspects covered in this report: • Canada Ice Cream market Outlook with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Products Types • Impulse Ice Cream • Artisanal Ice Cream • Take Home Ice Cream

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Kripa Shah

Senior Analyst

By Flavours Types: • Vanilla • Chocolate • Fruit • Tutti Frutti • Blends • Others By Distribution Channel: • Supermarkets and Hypermarkets • Convenience Stores • Ice cream Parlor • Online Sales Channel • Others The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

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Intended audience: This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Ice Cream, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.