Canada Beauty Supplements Market Research Report, 2029

The beauty supplement market in Canada has gradually expanded over the years, driven by customer demand for products that enhance skin, hair, and nail health. The market initially served a tiny number of health-conscious consumers, but in recent years, particularly after 2015, it has grown fast as more people recognise the link between diet and skin health. The increasing use of collagen, biotin, and hyaluronic acid illustrates this transition. In 2020, Organika launched a line of beauty supplements, including collagen powders and plant-based alternatives, in line with the clean beauty movement. The advent of multinational companies such as Murad, which collaborated with HydraFacial Canada in 2020 to provide vitamin-infused beauty treatments, also boosted market dynamics. The emergence of e-commerce platforms and augmented reality tools has significantly altered the business. In 2020 and 2021, consumers increasingly turned to internet channels for beauty supplements, supported by virtual tools that allowed them to test products before purchasing. Brands such as L'Oréal Paris and Spktrm Beauty capitalised on these digital advancements by providing virtual consultations and product customisation choices. According to one research, skincare was the most popular beauty category throughout the pandemic, with a significant increase in the proportion of orders done online. Many consumers sought supplements to address skin issues aggravated by stress, a poor diet, and excessive screen time. According to the research report "Canada Beauty Supplements Market Research Report, 2029," published by Actual Market Research, the beauty supplement market in Canada is anticipated to grow at more than 8.28% CAGR from 2024 to 2029. Canada's beauty supplement market is a mix of native and international brands. Organika, a Vancouver-based company, is a market leader known for its diverse line of collagen products and natural beauty supplements. Vivier, another well-known Canadian business, has made tremendous progress in providing professionally validated goods that integrate medications with beauty. Collaboration between health and beauty firms has been a key driver of market innovation. Murad announced a relationship with HydraFacial Canada in 2020, with the introduction of skin-health vitamins and topical boosters. This collaboration established a trend of mixing traditional beauty treatments with wellness products to give comprehensive care. The promotion of beauty supplements in Canada has changed, with brands increasingly relying on social media and influencer marketing. Platforms such as Instagram have been critical for targeting younger audiences who are more likely to try with beauty supplements. For example, MAC Cosmetics Canada and Walmart used Instagram to promote beauty supplements and skincare goods, especially during the epidemic when online interaction was high. Augmented reality tools have also been used in marketing campaigns, allowing customers to virtually try on beauty products before buying them. Beauty supplements are frequently associated with the skincare industry, with companies such as SkinCeuticals and Alastin expanding their goods into supplements. Alastin expanded into Canada in 2020, bringing solutions to complement dermatological treatments and improve skin health.

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The Canadian beauty supplement industry is divided into several primary product categories, each of which caters to particular customer needs for improving skin, hair, and general appearance. Collagen is one of Canada's most popular beauty supplements, known for its ability to improve skin elasticity, reduce wrinkles, and enhance joint health. Collagen goods, notably marine and bovine collagen, are dominating the market, driven mostly by ageing consumers looking for anti-aging remedies. Collagen products are available in powder and pill form from brands such as Organika and Vital Proteins. Collagen's supremacy stems from its widespread appeal among groups, notably younger consumers interested in preventative skincare. Essential vitamins such as vitamin C, D, and E, as well as minerals such as zinc, are important for skin health, and these products aid in the maintenance of the skin's natural barrier, moisture, and vitality. Suppliers such as Jamieson and Nature's Bounty are major players in this market.Omega-3 supplements, especially those derived from fish oil, are known for their anti-inflammatory qualities, which improve skin moisture and suppleness. They are less dominating than collagen yet are essential for customers seeking to alleviate dryness and irritation. NutraSea and Webber Naturals are well-known suppliers in this field. Antioxidants like as CoQ10, resveratrol, and astaxanthin are gaining popularity in the Canadian market because of their capacity to battle oxidative stress, which causes accelerated ageing. These supplements are increasingly used in beauty regimens to improve skin brightness and defend against environmental harm. Probiotics promote gut health, which influences skin health via the gut-skin axis. Canadians are gradually recognising the benefits of probiotics in preserving a healthy complexion and lowering inflammation. In Canada, beauty supplements are available in a variety of formats, including tablets and capsules, powders, and liquids, each with unique advantages in terms of ease, absorption, and consumer preference. Powder supplements are now leading the beauty supplement industry in Canada, owing to their adaptability, larger dose capacity, and rising consumer demand for collagen products. Collagen powders dominate the category because they are easily included into everyday beverages and are thought to have higher bioavailability. Powder supplements are especially popular in the collagen category, with brands such as Organika and Vital Proteins dominating the market. Capsules are especially useful for substances such as vitamins, minerals, and antioxidants, which are sensitive to environmental elements such as light and air. Jamieson and Nature's Bounty are prominent providers, with their goods available through large retail chains such as Shoppers Drug Mart and Walmart Canada. While liquid beauty supplements are less frequent, they are becoming increasingly popular among certain consumers due to their rapid absorption and ease of usage, particularly among individuals who loathe ingesting pills. Some of the most popular items in this format include liquid collagen and vitamin C. Brands like SUKU Vitamins specialise in liquid and gummy beauty supplements. Liquids are popular because they are tasty and easy to mix with beverages, but they are less handy for transport and storage than tablets and powders. In Canada's beauty supplement market, products are primarily classified according to their application in hair care, skin care, and nail care, with each addressing a specific beauty need. Skin care is the leading area in Canada's beauty supplement market. This is due to the high customer interest in anti-aging goods, the effectiveness of collagen supplements in improving skin look, and the growing popularity of holistic beauty regimens. The desire for bright, youthful skin has made collagen-based skin care supplements a must-have in cosmetic regimes. Organika and SUKU Vitamins are two brands that specialise in skincare goods. Biotin, keratin, and omega-3 fatty acids are popular constituents in hair care supplements, which are intended to improve hair growth, strength, and overall health. Domestic firms like Jamieson and Webber Naturals provide hair-specific solutions that promote both thickness and strength. These supplements are available at major drugstores such as Shoppers Drug Mart and online retailers such as Amazon Canada. Hair care supplements are especially popular among consumers who have experienced hair thinning or damage as a result of age, stress, or lifestyle conditions. Skin care supplements also include important ingredients such as hyaluronic acid, antioxidants, and vitamin C. Organika and SUKU Vitamins are two brands that specialise in skincare goods. Skin care supplements are commonly accessible at health and wellness stores, as well as online. The strong demand for anti-aging remedies, as well as the visible influence these products have on skin appearance, has contributed significantly to their leadership position.

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Kripa Shah

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In the Canadian beauty supplements business, distribution channels are critical in making products available to customers. Pharmacies/Drugstores, Supermarkets/Hypermarkets, Speciality Stores, and Online platforms are the primary channels, each catering to specific consumer preferences and providing a variety of benefits. Supermarkets dominate the beauty supplement market in Canada because to high foot traffic, accessibility, and competitive pricing. Their ability to service a diverse spectrum of customers while being convenient and affordable, combined with frequent sales and reward programs, makes them the preferred shopping location for the majority of people. Supermarkets' market dominance stems from their enormous consumer base, ease of access, and availability of well-known domestic and international brands such as Organika and Vital Proteins. Pharmacies and drugstores, such as Shoppers Drug Mart and Rexall, are important distribution points for beauty supplements in Canada. These establishments often sell a wide variety of health and wellness products, including vitamins, minerals, and specific beauty supplements such as collagen and biotin. Consumers trust pharmacies to provide high-quality, regulated products, and pharmacists are often on hand to provide guidance. Speciality stores, such as Healthy Planet and GNC, sell health and wellness products, including beauty supplements. These stores frequently cater to a more specific customer, notably those seeking luxury or organic products. Online platforms, such as Amazon Canada and Well.ca, are fast rising in prominence, particularly in the aftermath of the epidemic. The convenience of home delivery, consumer ratings, and frequently lower costs make internet buying tempting. Considered in this report • Historic year: 2018 • Base year: 2023 • Estimated year: 2024 • Forecast year: 2029 Aspects covered in this report • Beauty Supplements market Outlook with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation

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By Type • Collagen Supplement • Vitamins & Minerals • Omega 3 fatty Acids • Antioxidants • Probiotics • Others By Form • Tablets & Capsules • Powder • Liquid By Application • Skin care • Hair care • Nail care • Others By Distribution Channel • Pharmacies / Drugstores • Supermarket / Hypermarket • Specialty Stores • Online The approach of the report: This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations, and organizations related to the Beauty Supplements industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.