Brazil Television Market Research Report, 2028

In Brazil, watching television is a common pastime, particularly during prime time when families assemble to watch their preferred shows together. Many families purchase TVs, especially for their primary living rooms or leisure spaces. Additionally, the love for sports, especially football (soccer), plays a significant role in TV screen preferences. Brazilians enjoy watching football matches, and having a larger screen enhances the viewing experience, making it feel like being at the stadium. It enables viewers to see the game details, players' expressions, and the overall excitement with more clarity. Larger displays enable a more cinematic experience, which increases the content's visual attractiveness and sense of engagement. Flat-screen TVs, including light-emitting diode and liquid crystal display screens, are the most popular choices in Mexico. These technologies offer a slim profile, energy efficiency, and good picture quality at affordable prices. LED screens, in particular, have gained popularity due to their improved brightness and contrast levels. Furthermore, Full HD (1080p) and 4K Ultra HD (2160p) resolution TVs have become increasingly prevalent in Mexico. Full HD screens offer good image quality, while 4K Ultra HD screens provide even higher resolution and more detailed visuals. The adoption of these higher-resolution TVs has been driven by the availability of compatible content, such as streaming services, Blu-ray discs, and gaming consoles. According to the research report "Brazil Television Market Research Report, 2028," published by Actual Market Research, the Brazil television market was valued at above USD 3,845.20 Million in 2022. Samsung, LG, Sony, Philips, Panasonic, TCL, AOC, Semp Toshiba, Hisense, and CCE are some of the popular brands that provide TVs in Brazil. Large electronics retail chains and department stores, such as Magazine Luiza, Casas Bahia, Ponto Frio, and Lojas Americanas, have physical stores throughout the country where customers can purchase TVs. These retailers often have a wide range of TV brands and models available. Additionally, e-commerce platforms like Mercado Livre, Americanas.com, Submarino, and Amazon.com.br are popular in Brazil. Customers can browse and purchase TVs online, and the products are delivered to their doorsteps. Platforms like OLX and Facebook Marketplace are popular for buying and selling used products, including TVs. Customers can find pre-owned TVs at potentially lower prices through these channels. Furthermore, large hypermarkets and supermarkets like Carrefour, Extra, and Walmart also sell TVs alongside their other product offerings. They usually have a dedicated electronics section where customers can find TVs of various brands. There are also specialised electronics stores that focus on selling consumer electronics, including TVs. These stores offer a variety of TV brands and models, and they often have knowledgeable staff to assist customers in making their purchase decisions.

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Smart TVs, which have built-in internet connectivity and can access online streaming services, have experienced significant growth in Brazil. As streaming platforms like Netflix, Amazon Prime Video, and GloboPlay gain popularity, consumers are seeking smart TVs that offer convenient access to these services directly on the television. Additionally, OLED (organic light-emitting diode) and QLED (quantum dot LED) are advanced display technologies that offer enhanced picture quality, vibrant colours, and improved contrast. While OLED and QLED TVs are still relatively premium options in the Brazilian market, they have gained attention from consumers who seek the best possible visual experience. All TV models sold in Brazil must go through a certification process and receive homologation from Anatel. This ensures that the TVs meet the technical and safety standards set by the regulatory authority. Homologation is granted after testing and evaluation of the TV's technical specifications, electromagnetic compatibility, and safety features. The National Institute of Metrology, Quality, and Technology (Instituto Nacional de Metrologia, Qualidade, and Technology, or INMETRO) regulates energy efficiency labelling for electronic products, including TVs. TVs sold in Brazil must display energy efficiency labels that indicate their energy consumption rating. This helps consumers make informed choices and encourages manufacturers to produce more energy-efficient TVs. Brazil has historically imposed high import tariffs and taxes on electronic goods, including TVs. These taxes can increase the final cost of imported TVs, making them more expensive for consumers and potentially limiting the range of available options. Furthermore, The TV market in Brazil has faced issues with counterfeit products. Counterfeit TVs can be of inferior quality, pose safety risks, and negatively impact the reputation of legitimate brands. This poses a challenge for both manufacturers and consumers in terms of trust and consumer protection. The TV market in the country has faced issues with counterfeit products. Counterfeit TVs can be of inferior quality, pose safety risks, and negatively impact the reputation of legitimate brands. This poses a challenge for both manufacturers and consumers in terms of trust and consumer protection. The integration of artificial intelligence (AI) and voice control technologies is likely to play a significant role in the future of TVs. Voice assistants, such as Amazon Alexa and Google Assistant, could become more integrated with TVs, allowing users to control their TVs and access content through voice commands. The demand for larger screen sizes is likely to persist as consumers seek immersive viewing experiences. Considered in this report • Geography: Brazil • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028

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Kripa Shah

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Aspects covered in this report • Brazil Television Market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation Type of tv • Smart tv • Non smart tv By Distribution Channel

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• Multi branded stores • Supermarket • Brand stores and Other • Online By Screen • Full HD TV • HD TV • 4K UHD TV • 8K TV By Screen Size • Bellow 32 Inches • 32-45 Inches • 46-55 Inches • 56-65 Inches • 65+ Inches By End User • Residential • Commercial The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analysing government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us. we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Frozen Food Market, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry. Keywords: Brazil, Smart Tv , binge watch , OLED and QLED Displays, Voice Control, LCD, LED, Online ,Offline ,Residential ,Commercial. ? ?