Brazil Sake Market Research Report, 2028

Brazil has a diverse population and a growing interest in different cuisines and cultural experiences. As a result, Japanese cuisine, including sushi, sashimi, and other traditional dishes, has gained popularity in Brazil, and sake is often enjoyed as a complement to these meals. These Japanese immigrants brought with them their culture, traditions, and culinary practices, including sake production. Sake played an important role in their social and cultural gatherings, and they continued to produce sake in Brazil to maintain their cultural identity and traditions. Over time, as the Japanese community in Brazil grew and spread to different regions of the country, the demand for sake increased. Recognizing the potential market, some Japanese immigrants and their descendants established small-scale sake breweries to meet the growing demand for sake outside the Japanese community. Today, sake is not only consumed in Japanese restaurants but has also found its way into the menus of various other restaurants and bars, reflecting its increasing acceptance and popularity among Brazilians of different backgrounds. Brazilian sake is often made using locally sourced ingredients, including rice cultivated in Brazil. The use of local ingredients gives Brazilian sake a unique flavor profile and character that sets it apart from traditional Japanese sake. The terroir, climate, and soil conditions in Brazil contribute to the distinctive qualities of the rice used in sake production, resulting in a distinct Brazilian sake style. Many Brazilian sake producers follow traditional and artisanal production methods, emphasizing craftsmanship and attention to detail. These producers often handcraft small batches of sake, allowing for greater quality control and the ability to experiment with different techniques and flavors. The artisanal approach adds a touch of uniqueness and exclusivity to Brazilian sake. According to the research report "Brazil Sake Market Research Report, 2028," published by Actual Market Research, the Brazil Sake market is anticipated to grow at CAGR of 4.40% from 2023 to 2028. Brazilians tend to prefer sake with a balanced and mild flavor profile. Sake that is smooth, slightly sweet, and easy to drink is often favoured. However, there is also a growing segment of consumers who appreciate a wider range of sake styles, including drier and more complex varieties. Junmai and Honjozo are two traditional styles of sake that are commonly enjoyed in Brazil. Junmai sake is made purely from rice, water, yeast, and koji (a fermentation starter), while Honjozo sake has a small amount of distilled alcohol added. These styles are known for their smoothness and full-bodied character. Nigori sake, also known as unfiltered or cloudy sake, has gained popularity in Brazil. This style of sake is opaque and often has a creamy texture. It retains some rice sediment, giving it a unique mouthfeel and a slightly sweeter taste. Nigori sake is particularly favoured by those who enjoy a more textured and indulgent drinking experience. One of the festivals in Brazil where sake is commonly enjoyed as a drink option is the "Festa da Imigração Japonesa" or Japanese Immigration Festival. This festival celebrates Japanese culture and heritage, and sake plays a significant role in the festivities. The event typically features traditional Japanese food, cultural performances, exhibitions, and various activities that showcase Japanese traditions. Sake is frequently consumed when dining at Japanese restaurants in Brazil. It is considered a traditional and complementary beverage to accompany Japanese cuisine, such as sushi, sashimi, tempura, and other dishes. Many people enjoy the synergy between sake and the flavors of Japanese food.

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The product type of the market includes, Junmai, Ordinary sake, Honjozo, Junmai Ginjo, Ginjo, Junmai Daiginjo. Junmai Sake is growing with highest market share of Brazil. Junmai sake is made with only rice, water, and koji, which gives it a clean, refreshing flavor that is appealing to many people. Junmai sake is seen as a trendy drink, and many people are eager to try it. Junmai sake is made with only natural ingredients, and it is low in calories and fat. This makes it a healthier option than many other alcoholic beverages. In addtion, Junmai sake can be paired with a wide variety of foods, making it a versatile option for both casual and formal dining occasions. The price range of the market of includes, low, premium and medium. The Premium range Sake is expected to popularity among the Brazilians. Brazil has a significant population of Japanese descendants, and there has been a long-standing cultural connection between the two countries. This connection, combined with the evolving culinary scene in Brazil and the rising disposable income of many individuals, has created an environment where premium sake has the potential to find a market. Based on distribution channel, the on-trade channel is leading the market with registering the highest market share. Sake is often enjoyed in social settings, and consumers may prefer to try different varieties and brands while dining out or socializing. The on-trade channel allows consumers to experience a wider range of Sake options without committing to purchasing an entire bottle. The on-trade channel can be instrumental in introducing and promoting Sake to a wider audience. Restaurants and bars can organize Sake tastings, events, or special menus focused on Sake, helping to raise awareness and educate consumers about this beverage. Sake producers often build strong relationships with specific restaurants or bars, supplying them directly with their products. This allows producers to establish a presence and build a reputation in the market. Additionally, partnerships with renowned establishments can enhance the perceived quality and prestige of a Sake brand. Brazilian festivals and celebrations, such as the Japanese Immigration Festival, Carnival, New Year's Eve, and other cultural events, often involve the consumption of sake. These festive occasions provide an opportunity for people to indulge in different alcoholic beverages, including sake, as part of the celebratory atmosphere. Sake can be particularly refreshing and appealing during the warmer months and summer season in Brazil. Its clean and crisp flavors, as well as its ability to be served chilled, make it a popular choice for those seeking a light and enjoyable alcoholic beverage to combat the heat. Sake may be consumed during social gatherings with friends, family, or colleagues throughout the year. Whether it's a casual get-together, a dinner party, or a special occasion, people may choose to serve sake as an alternative or addition to other alcoholic beverages. Sake is commonly enjoyed when dining at Japanese restaurants or when exploring Japanese cuisine in Brazil. Regardless of the time of year, many people opt for sake as a complementary drink alongside their meal, enhancing the overall dining experience.

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Kripa Shah

Senior Analyst

Considered in this report • Geography: Brazil • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028 Aspects covered in this report • Brazil Sake market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Product Types • Junmai • Ordinary sake • Honjozo • Junmai Ginjo • Ginjo • Junmai Daiginjo

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By Age Group • 40-60 Years Old • 20-40 Years Old • Above 60 Years Old By Price Range • Low • Premium • Medium By Application • Commercial Use • Home Use By Distribution Channel • On-trade • Off-trade The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Sake industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.