Australia Television Market Research Report, 2028

Australians value their home entertainment setups and often consider the TV the centrepiece. Australian consumers have a preference for TVs that are of high quality and offer reliable performance. They value durability, longevity, and the assurance of a well-manufactured product. Australians generally have a preference for larger TV screens. With the advancement of display technologies and the availability of larger screen sizes, many consumers opt for bigger TVs to enhance their viewing experience, especially for movies, sports, and immersive content. While larger screens are preferred, the choice of TV screen size also depends on the available living space. Australians living in smaller apartments or houses may opt for more modest screen sizes that fit their rooms without overwhelming the space. Technological advancements, such as slim bezels and compact designs, have made larger screens more accessible and aesthetically pleasing. This has further influenced the cultural preference for larger screen sizes in Australia. Australian consumers have a preference for TVs that are of high quality and offer reliable performance. They value durability, longevity, and the assurance of a well-manufactured product. They embrace technological advancements in the TV industry. They are interested in TVs with the latest features and technologies, such as high-definition displays, smart capabilities, and connectivity options.

According to the research report "Australia Television Market Research Report, 2028," published by Actual Market Research, the Australian television market is expected to add more than 212.06 million by 2028. Smart TVs have gained significant popularity in Australia, and they are generally preferred over non-smart TVs. Smart TVs offer built-in internet connectivity, allowing users to access a wide range of online streaming services, apps, and content without the need for additional devices. Australians have embraced streaming services such as Netflix, Stan, Amazon Prime Video, and Disney+. Smart TVs provide direct access to these platforms, making it easier for users to watch their favourite movies, TV shows, and original content. In Australia, there are several sales channels for TVs, providing consumers with various options to purchase their desired television sets. Large electronics retailers such as JB Hi-Fi, Harvey Norman, and The Good Guys have dedicated sections or departments specifically for TVs. These retailers offer a wide range of TV models from different brands, allowing customers to physically examine and compare various options before making a purchase. Major department stores like Myer, David Jones, and Target often have dedicated sections for electronics, including TVs. Some supermarkets in Australia, such as Coles and Woolworths, may also offer a limited selection of TVs as part of their home electronics or general merchandise sections. Online shopping has also gained significant popularity in Australia, and many consumers prefer purchasing TVs through online retailers. Platforms like Amazon, eBay, Kogan, and Catch.com.au offer a wide selection of TVs, competitive prices, and the convenience of home delivery.

Samsung, LG, Sony, Hisense, Philips, Panasonic, and TCL are several major brands that provide TVs and have a significant presence in the market. These brands offer a wide range of TV models with different features, technologies, and price points. In Australia, there are government regulations and standards that apply to TV manufacturing to ensure product safety, quality, and compliance. These regulations are primarily enforced by the Australian Competition and Consumer Commission (ACCC) and the Electrical Regulatory Authorities Council (ERAC). The Greenhouse and Energy Minimum Standards (GEMS) programme sets energy efficiency requirements for televisions manufactured and imported into Australia. Manufacturers must ensure that their TVs meet specific energy efficiency standards to be legally sold in the Australian market. Manufacturers are typically required to have their televisions tested and certified by recognised testing laboratories to ensure compliance with applicable safety and performance standards. Certification demonstrates that the TVs meet the required standards and can be legally sold in the Australian market. Televisions sold in Australia must comply with mandatory labelling requirements, including providing accurate energy efficiency ratings and other relevant information on product labels. Manufacturers are responsible for ensuring compliance with labelling requirements.

The TV market in Australia is highly competitive, with numerous brands and models available to consumers. International brands compete with local brands, and there is constant innovation in terms of technology, features, and pricing. This level of competition requires manufacturers and retailers to constantly adapt and differentiate themselves to attract consumers. Economic factors, such as fluctuations in the economy, consumer confidence, and disposable income, can influence consumer spending on TVs. During periods of economic uncertainty, consumers may delay or reduce their purchases of high-value items like televisions, impacting the overall market. The cost of production in Australia, including labour and materials, can be higher compared to some other countries. This can put local manufacturers at a disadvantage when competing on price, especially for budget or entry-level TV models. The Australian government has been investing in initiatives to promote local manufacturing, including in the electronics sector. Continued government support, such as financial incentives, research and development grants, and industry collaboration programmes, can positively impact the future of TV manufacturing in Australia.

Considered in this report
• Geography: Australia
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Australia Television Market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Type of tv
• Smart tv
• Non smart tv

By Distribution Channel

• Multi branded stores
• Supermarket
• Brand stores and Other
• Online

By Screen
• Full HD TV
• HD TV
• 4K UHD TV
• 8K TV

By Screen Size
• Bellow 32 Inches
• 32-45 Inches
• 46-55 Inches
• 56-65 Inches
• 65+ Inches

By End User
• Residential
• Commercial

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analysing government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us. we have started verifying the details obtained from secondary sources.
Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Frozen Food Market, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

Keywords:
Australia, Smart Tv , binge watch , OLED and QLED Displays, Voice Control, LCD, LED, Online ,Offline ,Residential ,Commercial.
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