Australia Rice Market Research Report, 2030

The Australian rice market is a significant player in the global rice industry, known for its high-quality rice varieties and efficient water use. The market is concentrated in the Riverina region of southern New South Wales, particularly the Murrumbidgee and Murray valleys, which offer ideal conditions for rice cultivation with their extensive flat plains, fertile clay soils, and reliable access to water. Australia produces several types of rice, including long grain, medium grain, and short grain, as well as specialty varieties like Arborio and Jasmine rice. The country's rice industry benefits from advanced agricultural technologies and continuous research and development, which enhance crop resilience and pest control. The Australian rice industry also plays a crucial role in the economy, generating significant economic activity beyond the initial production value. With favorable climate conditions and a focus on sustainability, the Australian rice market continues to thrive and contribute to the global rice trade. The Australian rice market has evolved significantly over the years, with its origins tracing back to the early 20th century, when rice cultivation began in the Riverina region of New South Wales. The industry saw substantial growth post-World War II, driven by technological advancements and increased demand. Regulatory policies have played a crucial role in shaping the market, with the New South Wales Government historically implementing a single-desk marketing system known as "vesting," which controlled rice exports. However, recent reforms initiated by the Minns Labor Government aim to deregulate the industry, ending vesting arrangements by July 2025 to increase competition and market flexibility. These changes are expected to boost the long-term viability of the rice industry and open up new opportunities for growers. According to the research report, "Australia Rice Market Market Research Report, 2030," published by Actual Market Research, the Australia Rice market is anticipated to add to more than USD 660 Million by 2025–30. The Australian rice market is experiencing notable trends driven by both domestic and international factors. One of the primary trends is the increasing demand for high-quality and specialty rice varieties, such as organic and sustainable rice, reflecting a broader consumer shift towards healthier and environmentally friendly products. Additionally, the rise of Asian cuisine popularity globally has boosted the demand for Australian rice, particularly in markets like Japan, the Middle East, and Southeast Asia. The market is also seeing advancements in agricultural technology, such as the use of precision farming techniques, which enhance crop yield and sustainability. Key drivers for the market include favorable climatic conditions in the Riverina region of New South Wales, which is the heart of Australia's rice production. The region's extensive flat plains, fertile clay soils, and reliable water supply from the Murrumbidgee and Murray rivers provide ideal conditions for rice cultivation. Government support and initiatives, such as research and development programs, also play a crucial role in driving the market. The Australian rice industry benefits from continuous research and development efforts aimed at improving crop resilience, pest control, and water use efficiency. The competitive landscape of the Australian rice market includes several key players that contribute to its growth and development. SunRice (Ricegrowers Limited) is one of the leading players, known for its extensive range of rice products and strong export presence. The company has a significant market share and invests heavily in innovation and sustainable practices. Other notable players include Lachlan Valley Produce and Randall Organic Rice, both of which are recognized for their high-quality specialty rice varieties. The market is also influenced by external factors, such as global trade dynamics and climate variability. Export opportunities, particularly in premium markets like Japan and the Middle East, provide substantial growth potential for Australian rice producers. However, challenges such as water scarcity and the need for sustainable water management practices remain critical considerations for the industry.

What's Inside a Actual Market Research`s industry report?

Asia-Pacific dominates the market and is the largest and fastest-growing market in the animal growth promoters industry globally

Download Sample

The type segment of the Australian rice market is diverse, encompassing several key varieties, each with distinct characteristics and uses. The primary types include long grain rice, known for its fluffy texture and ideal for dishes like pilaf and stir-fries; medium grain rice, with a plumper grain and slightly sticky texture, suitable for risotto and paella; and short grain rice, which is sticky and perfect for desserts like rice pudding. Additionally, Australia produces specialty varieties such as jasmine rice, prized for its fragrance and used in Asian cuisines, and arborio rice, essential for creamy risottos. Organic rice is also gaining popularity due to consumer preferences for health and sustainability. The Riverina region of New South Wales is the heart of rice production, benefiting from optimal conditions such as flat plains and reliable water supply. Major players like SunRice and Randall Organic Rice contribute to the market's growth through innovation and high standards. The focus on quality, sustainability, and advanced farming techniques ensures a robust market catering to both domestic and international demands. This diversity and commitment to excellence position the Australian rice market for continued success. The grain size segment of the Australian rice market includes a variety of rice types, each with unique characteristics and culinary uses that cater to both domestic and international demands. Australia primarily produces long grain, medium grain, and short grain rice. Long-grain rice, known for its slender and elongated grains that remain separate and fluffy when cooked, is ideal for dishes like pilaf, salads, and stir-fries. This type of rice, including jasmine rice, is popular for its versatile culinary applications and is highly sought after in export markets. Medium-grain rice, slightly shorter and plumper than long-grain rice, becomes moist and slightly sticky when cooked, making it suitable for risotto, paella, and sushi. The medium grain segment includes Arborio rice, prized for its high starch content and essential for creamy risottos. Short grain rice, characterized by its round and stubby grains, becomes very sticky and clumps together when cooked, making it perfect for desserts like rice pudding and sushi rice. Specialty varieties such as organic rice have seen increased demand due to consumer preferences for health-conscious and sustainable products. Australia's rice production is concentrated in the Riverina region of New South Wales, where favorable climatic conditions, such as hot summers and cool winters, combined with extensive flat plains and fertile clay soils, create an ideal environment for rice cultivation. Advanced agricultural practices and research have led to the development of high-yield, disease-resistant rice varieties, enhancing production efficiency and quality. Companies like SunRice, a major player in the market, continuously innovate and improve rice varieties to meet both domestic and international standards. Australia's rice industry also benefits from strong export prospects, particularly in Asian markets such as Japan, South Korea, and China, as well as the Middle East, where Australian rice is appreciated for its premium quality and safety standards. The adoption of sustainable farming practices, including precision agriculture and reduced chemical use, supports the industry's environmental goals. This diverse grain size segment, supported by innovation, sustainability, and quality, positions the Australian rice market for continued growth and success. The application type segment of the Australian rice market is vast and varied, encompassing uses in food, beverages, animal feed, and industrial products. Primarily, rice is a staple in many Australian households and is essential for dishes such as stir-fries, salads, and side dishes. The demand for jasmine rice and other long-grain varieties is particularly high for Asian cuisine, which is popular in Australia. In the food processing industry, rice is used in producing ready-to-eat meals, snacks, baby food, and beverages. It's also a significant ingredient in the brewing industry, used to make rice-based alcoholic beverages such as sake. Additionally, rice is utilized in the animal feed sector, providing a nutritious option for livestock. Industrial applications include the use of rice husks and bran in producing bioplastics, biofuels, cosmetics, and even in the paper industry. Australian rice is highly valued in export markets, especially in Asia and the Middle East, for its quality and safety standards. The government's support through research and development programs and the adoption of sustainable farming practices further bolster the market. This wide-ranging application segment highlights the critical role of rice in Australia's economy and its contribution to various sectors, ensuring its significance beyond just culinary uses.

Make this report your own

We're excited to discuss your needs and our solutions. Let's schedule a call.

Ask an Expert

Nikita Jabrela

Business Development Manager

The distribution channel type segment for the Australian rice market includes both traditional offline channels and rapidly growing online platforms. Offline channels such as supermarkets, hypermarkets, specialty food stores, and convenience stores dominate due to consumers' preference for inspecting product quality and freshness in person. These channels benefit from established supply chains and direct access to consumers, offering a wide range of rice varieties like long grain, medium grain, short grain, jasmine, and arborio rice. Meanwhile, online channels are gaining traction, driven by the convenience of home delivery and the availability of a broader selection, including specialty and organic varieties. Online platforms appeal to tech-savvy consumers looking for unique rice products from different regions and brands, often with competitive pricing and detailed product information. The combination of these channels ensures a robust distribution network that caters to diverse consumer preferences, supported by government initiatives to improve infrastructure and streamline supply chains. This comprehensive approach enhances market accessibility and ensures that consumers have access to high-quality Australian rice products, both locally and internationally. Considered in this report • Historic Year: 2019 • Base year: 2024 • Estimated year: 2025 • Forecast year: 2030 Aspects covered in this report • Rice Market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation

Don’t pay for what you don’t need. Save 30%

Customise your report by selecting specific countries or regions

Specify Scope Now

By Type • Red Rice • Black Rice • Grain Fragrance Rice( Basmati and Jasmine Rice) • Brown Rice • Grain Parboiled Rice • Sushi Rice • Others (Rosematta Rice, Arborio Rice) By Grain Size • Long Grain • Medium Grain • Short Grain By Distribution Channel • Offline Stores • Online Stores By Application • Residential • Commercial The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to agriculture industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.