Australia Electric Two-Wheeler Market Research Report, 2029

The electric two-wheeler sector in Australia is undergoing a tremendous transformation, with e-bikes emerging as the main force. E-scooters are also gaining traction, particularly shared variants. However, as limitations lessen, personal ownership of e-scooters is increasing. E-bikes' success can be linked to a variety of causes, including their low cost, environmental benefits, and an increased emphasis on leisure cycling. E-scooters, on the other hand, are a low-cost micro mobility choice, particularly in metropolitan settings, where they provide handy and efficient transportation solutions. Australia's shift toward sustainable transportation coincides with the growing popularity of electric two-wheelers. The population's growing health consciousness has made e-bikes especially appealing for enjoyment and exercise, adding to their increased popularity. Furthermore, the ongoing rise in gasoline costs serves as an additional incentive for customers to choose electric alternatives, aligning with the larger trend of environmentally friendly transportation options. The legislative and regulatory landscape for electric two-wheelers in Australia is defined by a mix of state-level rules and government incentives. Regulations for e-scooters differ by state, with some establishing speed limits and defined usage zones to ensure safety and alleviate public concerns. E-bikes, on the other hand, are typically classified as bicycles and subject to the same rules. Furthermore, several jurisdictions offer government incentives for electric vehicles, such as e-bikes, in order to stimulate their adoption and promote sustainable mobility choices. According to the research report “Australia Electric Two Wheeler Market Research Report, 2029," published by Actual Market Research, the Australia Electric Two Wheeler Market is growing at a CAGR of more than 12% from 2024 to 2029. The contemporary landscape reflects an increasing government emphasis on sustainable mobility, which creates opportunities for infrastructure development and incentives to encourage ecologically friendly modes of travel. This increased attention is consistent with a growing worldwide concern about lowering carbon emissions and minimising the effects of climate change. Simultaneously, urbanisation is rising, increasing demand for micro mobility solutions. As cities become more densely inhabited, the demand for efficient and space-saving modes of transportation increases. Micro Mobility solutions, such as e-bikes and e-scooters, provide practical and environmentally beneficial alternatives to traditional automobiles, helping to reduce congestion and pollution. Events promoting cycling and e-bikes are critical for developing public knowledge about these sustainable modes of transportation and can have a substantial impact on consumer behaviour. Despite hopeful trends, there are still significant barriers to the adoption of electric two-wheelers in Australia. Infrastructure constraints continue to be a key barrier, with dedicated bike lanes and charging stations still being developed in many regions. Safety considerations also present obstacles, as sharing roads with vehicles and pedestrians necessitates extensive education and regulation to assure the safety of all road users. Furthermore, public perception difficulties, particularly those involving e-scooters, focus around concerns about dangerous riding and sidewalk obstruction, emphasising the necessity for effective governance and enforcement.

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The electric two-wheeler market encompasses various segments based on different criteria such as vehicle type, battery type, motor power, and usage. Firstly, the market is divided by vehicle type, with electric motorcycles and electric scooters being the primary categories. Electric motorcycles, powered by electric motors and batteries, offer zero-emission transportation with lower operating costs and improved performance thanks to advancements in battery technology. Electric scooters, similarly powered by electric motors and rechargeable batteries, cater to short-distance commuting and urban transportation needs, offering convenience and eco-friendliness. Secondly, segmentation by battery type distinguishes between sealed lead-acid (SLA) and lithium-ion batteries. SLA batteries, known for their maintenance-free operation and suitability in environments with limited ventilation, find applications across various electric vehicles, including two-wheelers. On the other hand, lithium-ion batteries, characterised by their high energy density, are favoured for their lighter weight and enhanced storage capacity, making them ideal for electric motorcycles and scooters seeking improved performance and range. Further segmentation based on motor power includes 48V, 60V, and 72V systems, each offering distinct performance characteristics. The 48V segment typically caters to lower power ranges, balancing performance with cost-effectiveness. Meanwhile, the 60V segment strikes a balance between power output and battery capacity, suitable for various electric motorcycles and scooters. The 72V segment targets higher performance and longer range, appealing to consumers seeking enhanced capabilities for their electric two-wheelers. Additionally, there exists an "Others Motor Powers" segment encompassing electric vehicles with motor powers outside the specified categories, providing further diversity in the market. Lastly, segmentation by usage separates electric two-wheelers into commercial and private categories. Commercial electric vehicles are optimised for business-related activities such as delivery services and last-mile transportation, prioritising factors like range, durability, and carrying capacity to meet the demands of commercial users. In contrast, private electric two-wheelers target individual consumers for personal commuting, recreation, or general transportation purposes, offering flexibility and convenience for private use. Within the developing industry of electric bicycles (e-bikes), a wide range of solutions are available to meet varied consumer tastes and budgets. E-bikes range from low-cost models priced around $1,000 that provide basic features and functionality to high-performance options priced beyond $5,000 that include advanced technology and luxury components. This segmentation allows producers to target certain market categories based on affordability, performance, and design. In contrast, the price strategy for e-scooter sharing services is often based on per-minute costs, giving users the freedom and convenience of accessing these mobility solutions on demand. This pricing structure reflects the transient nature of e-scooter usage, in which people use these services for short rides or last-mile connectivity. Both the e-bike and e-scooter categories can effectively acquire market share and sustain growth in the changing micro mobility landscape by providing a range of pricing alternatives and catering to varied consumer needs. The e-bike and micro mobility sectors are characterised by a mix of established firms and new entrants competing for market share in this quickly changing industry. Established bicycle manufacturers like Giant and Focus have cemented their places as key players in the e-bike sector, using their experience and brand reputation to drive sales and innovation. Additionally, specialised electric motorcycle retailers have carved out a place in the industry, catering to aficionados looking for high-performance electric motorcycles. Furthermore, shared e-scooter companies such as Lime and Neuron have experienced significant development, expanding their presence across many cities worldwide and capitalising on the growing demand for efficient urban transportation solutions.

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Kripa Shah

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Regional preferences and infrastructure are important considerations in the urban mobility scene. In comparison, Southeast Asia has long been dominated by mopeds and motorcycles, which are popular due to their low cost and efficiency in navigating densely packed cities. However, in Australia, the tendency favours e-bikes and e-scooters, particularly for shorter trips. This trend can be linked to a number of factors, including environmental awareness, urban planning, and lifestyle preferences. The popularity of e-bikes and e-scooters in Australia shows an increasing interest in sustainable mobility options, as well as a desire for flexibility and convenience when travelling in cities. The availability of raw materials is an important factor in the manufacturing and distribution of electric two-wheelers. In Australia, domestic manufacture of lithium-ion batteries, a critical component in these cars, is restricted. As a result, imports are increasingly important, which can have an impact on both costs and supply chains. The reliance on foreign suppliers for lithium-ion batteries emphasises the necessity of global trade and strategic relationships in the survival of the electric mobility industry. Diversifying sources and investing in domestic manufacturing capabilities could help to limit the risks of supply chain interruptions and raw material price variations. The Covid-19 pandemic has had a significant impact on consumer behaviour and business dynamics, especially in the transportation sector. Initially, lockdown restrictions disrupted manufacturing and supply networks, resulting in delays and shortages of e-bikes and e-scooters. However, as limits were loosened and people sought alternatives to public transportation, demand for electric two-wheelers increased dramatically. Individuals enjoyed outdoor activities and sought socially detached ways of transportation, particularly e-bikes, which grew in popularity. This growing demand demonstrated the electric mobility sector's durability and agility in meeting changing consumer wants and market situations. Considered in this report • Historic year: 2018 • Base year: 2023 • Estimated year: 2024 • Forecast year: 2029 Aspects covered in this report • Electric Two-Wheeler market Outlook with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation

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By Vehicle Type • Electric Motorcycle • Electric Scooter By Battery • Sealed Lead Acid (SLA) • Lithium-Ion By Motor Power • 48 V • 60 V • 72 V • Others By Usage • Commercial • Private The approach of the report: This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations, and organizations related to the Electric Two-Wheeler industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.