Australia E-learning Market Research Report, 2027

E-learning in Australia has developed from a long history of post-secondary distance education, along with the first print-based distance education program. This was offered to the university students in the year 1911. The distance learning option was offered by the Australian universities to overcome the distance that separated the students from the higher education institutions.

The shift towards e-learning was due to the high access of computers and also due the increase in the usage of internet services, within which about 66% of adults have been using computer and 50% of the adults are having access to the internet. This was calculated by the Australian Bureau of Statistics in November 2000. As per a research firm claims that, by February 2001 almost 67% of the Australians use Internet and the university students access to Internet was even higher than the general public. A recent survey stated that over 95% of the university students in Australia are making regular use of information and communications technology (ICT).

The distance education became popular in Australia by the economic downturn in 2008 and 2009. The distance learning had become an increasingly popular option for the Australians, who wanted to go back to school without putting their careers on hold. Earlier e-learning was called as distance learning, it was same like doing a course from your home and you don’t have to move out. But earlier there were no Internet connections so distance education was not that much on demand before the economic downturn in Australia.

According to the research report published by Actual Market Research titled as “Australia E-Learning Market Research Report, 2027”. Australia is expected to grow with more than 12% CAGR by the forecasted period.

The E-learning market in Australia is segmented by technology (online e-learning, mobile e-learning and virtual classrooms), by provider (service and content) and by application (academic- K-12, Higher education, Vocational training, Corporate- SMBs, Large enterprises and Government). Therefore, by technology the virtual classrooms hold the highest market share. Currently the online education market in Australia has grown with huge profits in the last five years and is expected to grow more in the coming 10 years. The major players like Kaplan, Seek Learning and the Open Universities in Australia, with the help of many smaller schools are also bringing up many students. If the country the country continues to grow up like this, then Australia will become the world’s leading provider of online education.

E-learning is a course or a learning experience that is delivered through any electronic device and it also includes performance support content. There are few elements that make an e-learning program like, live or pre-recorded lecture content, quizzes, video, activities and some other interactive elements. E-learning became more popular after the arrival of Covid-19, because everyone was locked inside their homes and schools and colleges were completely closed. That time the e-learning segment earned huge profits by guiding students, by providing online courses and tuitions to the students. The online education was not so popular few years ago, but the pandemic situation has made a huge shift towards online learning.

The use of AI and machine learning has grown among e-learning platforms as it allows customized content based on each student's existing knowledge and provides a one-size-fits-all approach. In addition, by leveraging AI (Artificial Intelligence) and ML (Mobile Learning), it becomes possible to quickly analyze huge amounts of data, as well as identify patterns & trends to continuously optimize and improve learning experiences. Moreover, it helps make the course creation process much simpler, faster, and more agile without having to sacrifice quality. For example, automatic translation and localization feature have enhanced the eLearning development process by offering more speed and efficiency. Further, one of the key growth drivers of the Australia e-learning market is increasing internet, mobile, and smartphone usage. Also, the Internet of Things (IoT) has aided the shift from teacher-centered to student-centered education. It is revolutionizing education by providing benefits such as efficient management, concrete learning, interactive sessions, and tractable results.

According to the report, Australia E-learning market is segmented into various technology types including online e-learning, LMS (Leaning Management System), Mobile Learning, Rapid E-learning, Virtual class room and others. Among these types, virtual class segment is leading the market by contributing larger share in 2021 and is expected to continue growing during the forecast period. As gamification and virtual classrooms stand out owing to their high engagement level and perceived effectiveness, the segment is expected to witness higher demands. Further, in terms of e-learning market share, the corporate e-learning and academic e-learning market occupied the maximum share in 2021, which is significant, driven by increasing emphasis on talent up-gradation and retention. Due to increased federal budgetary allocations in the education sector, as they invest in improving digital connectivity and ensuring high-quality education to acquire resource competitiveness, the K-12 and higher education segments accounted for prominent market share of revenue in the e-learning market. Further, based on provider, content provider segment is dominating the market in 2021 whereas service provider is projected to expand with highest growth rate during the forecast period.

Covid-19 Impacts:
The education of over 1.2 billion children worldwide got adversely affected by the pandemic, and hence there was a sudden shift in the way education was delivered after that. Australia also witnessed major impact in the same year. However, after witnessing the abrupt shift from the classroom in many parts of the world, there are high chances of online learning popularity to continue post-pandemic. Such a shift is expected to affect the Australia education industry as well as Australia E-learning market.

Considered In the Report
• Geography: Australia
• Historical year: 2016
• Base year: 2021
• Estimated year: 2022
• Forecasted year: 2027

Aspects Covered In the Report
• Market Size By Value for the historic time period (2016-2021)
• Market Size By Value for the forecast time period (2022-2027)
• Market Share by Technology (Online e-learning, LMS (Learning management system), Mobile e-learning, Rapid e-learning, Virtual classroom, Others)
• Market Share by Producers (Service & Content)
• Market Share by Application (Academic, K-12, Higher education, Vocational training, Corporate, SMBs, Large enterprises, Government)

The approach of the report:
We keep an eye on evolving markets and try to evaluate the potential of the products and services. If we find the market interesting, we start working on it and create the desired table of content, considering all aspects of the business. We start by creating separate questionnaires for C-level executives, national/regional sales personnel, company owners, dealers, distributors, and end-users. Once the questionnaires have been finalized, we start collecting the primary data (mostly through phone calls) and try to understand the market dynamics regionally or tier-wise. This process gives us in-depth details of the market, including all present companies, the top-performing products with reasons why they dominate; we get the details of new players and their innovative approaches; market trends; dynamics; and all the small details of the market. After the collection of primary inputs, we then cross-check the same with secondary sources that include associations, trade journals, annual reports, paid databases, newspapers, magazines, press releases, government sources, etc. From this, we get a rough estimate of the market and start checking existing product price variants, trade, production, raw material scenarios, policies and regulatory landscape, etc. Then, to finalize the market, we start collecting financials of each player present in the market, including limited, private limited, and LLPs. Moreover, we perform cross-industry and cross-region analysis of the product, and based on collected primary inputs and using statistical modeling, we start forecasting the market. We follow our forecasting algorithm, which is unique for each product but gives more weight age to primary inputs. At the same time, the content team starts preparing company profiles, market dynamics, market trends, five forces, PEST analysis, etc. Once the data is verified by the data expert, the team (primary team, content team, and data team) together crosscheck the segmentations, validate the market, and then the designing team starts plotting the graphs. Once the file is ready, the content team completes the report and makes sure that all the discussed points have been covered and provides their valuable inputs in the form of strategic recommendations for new as well as existing players. The QC team then checks the overall report that includes spell check, data verification, and makes the same dispatch ready and error-free.

Intended Audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the E-learning industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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