Australia Cosmetic Surgery Market Research Report, 2029

The Australian cosmetic surgery market has evolved dramatically over the last few decades, owing to cultural upheavals, technical improvements, and shifting consumer views towards beauty and personal care. In 2010, the government established the National Medical Board and the Australian Health Practitioner Regulation Agency (AHPRA) to monitor and regulate medical practitioners, including cosmetic surgeons. This was a key step towards assuring patient safety and setting industry standards. According to the American Society of Plastic Surgeons, Australia is among the top countries for non-invasive cosmetic procedures, with Botox being the most popular therapy. Regulatory bodies, such as the Therapeutic Goods Administration (TGA), monitor the safety and efficacy of cosmetic items and technologies used in treatments. The TGA assures that all medical devices and materials used in cosmetic surgery meet high safety requirements, thereby protecting patients from substandard procedures. The COVID-19 pandemic had a huge impact on the cosmetic surgery business in Australia. Initially, several clinics were compelled to close or delay elective treatments, resulting in a significant drop in revenue. However, as limitations were lifted, there was a noticeable increase in demand for cosmetic operations, driven by a renewed emphasis on self-care and mental health during lockdowns. Many people sought cosmetic enhancements to boost their self-esteem and adjust to the new normal. Australia imports a large number of medical devices and materials for cosmetic operations, such as implants, fillers, and surgical tools. The United States, Germany, and South Korea are among the top importers, known for their innovative medical advances. According to the research report "Australia Cosmetic Surgery Market Research Report, 2029," published by Actual Market Research, the Australian cosmetic surgery market is anticipated to grow at more than 10.73% CAGR from 2024 to 2029. Well-established clinics such as Melbourne Institute of Plastic Surgery, Cosmetic Avenue, and The Plastic Surgery Clinic are major players in the Australian cosmetic surgery business. These facilities provide a wide range of services, from invasive procedures like facelifts and breast augmentations to non-invasive treatments like laser skin resurfacing and injectable fillers. The competition among these clinics has resulted in aggressive marketing methods, which frequently promote patient testimonials and before-and-after photographs to attract customers. Promotions in the cosmetic surgery business are frequently driven by seasonal campaigns, discounts, and packages that include numerous treatments. Social media marketing is becoming increasingly important, with clinics using sites such as Instagram and Facebook to exhibit outcomes and communicate with new clients. Influencer collaborations have also gained traction, as influencers discuss their personal experiences with cosmetic treatments, helping to normalise the conversation about aesthetic modifications. On the export side, Australia has established itself as a medical tourism destination, drawing overseas patients looking for high-quality cosmetic operations at affordable prices. The growing acceptability of cosmetic treatments, along with an emphasis on patient safety and happiness, has cemented Australia's status as a major player in the worldwide cosmetic surgery landscape. With continual breakthroughs and a strong market framework, the future of cosmetic surgery in Australia appears bright, catering to an ever-increasing population seeking aesthetic improvements.

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In Australia, the cosmetic surgery market is divided into two categories: invasive and non-invasive operations. Both categories are extremely popular, yet they address different patient needs and preferences. Invasive procedures involve surgical interventions, which frequently necessitate anaesthesia and extended recovery times. Breast Augmentation A highly sought-after technique for increasing breast size and form that uses implants or fat transfer. Nose reshaping surgery is popular among patients who want to improve facial harmony. Facelifts are an effective anti-aging treatment that tightens drooping skin and improves facial features. Non-invasive techniques aim to reduce recovery time and often require little to no surgical intervention. Currently, non-invasive techniques dominate the Australian cosmetic surgery market. Several factors contribute to the popularity of Botox and dermal fillers: they have a short recovery period, provide quick effects, and are consistent with the emerging trend of attaining modest modifications rather than radical changes. Furthermore, the rise of social media has created a culture of quick and easy beauty solutions, making non-invasive choices more appealing to a wider demographic. Cosmetic Clinics, The Cosmetic Institute, and the Melbourne Institute of Plastic Surgery are among the leading competitors in the Australian cosmetic surgery sector. These clinics offer a variety of invasive and non-invasive procedures, which are often adapted to the specific needs of each patient. In the Australian cosmetic surgery market, both male and female patients are increasingly pursuing surgical and non-surgical modifications, indicating that cosmetic operations are becoming more acceptable across gender lines. Women continue to account for the vast majority of cosmetic surgery patients, with popular treatments including breast augmentation, liposuction, and facial surgeries like rhinoplasty and facelifts. Many women seek these treatments to improve their looks, raise their self-esteem, or address signs of ageing. Non-invasive procedures, like as Botox and dermal fillers, are also popular since they require little downtime and provide rapid effects. The male portion, which was historically smaller, is fast growing. Men are increasingly choosing operations including gynaecomastia surgery (breast reduction), rhinoplasty, and non-invasive treatments such as Botox and cosmetic fillers. Factors contributing to this trend include shifting conceptions of masculinity, with grooming and aesthetic upgrades becoming more socially acceptable. The influence of social media and the portrayal of well-groomed male celebrities has also inspired men to view cosmetic operations as part of their identity. While women continue to dominate the cosmetic surgery business in terms of volume, the increased interest among men suggests a substantial shift. The rise of male patients parallels broader societal trends, with cosmetic modifications becoming a common form of self-improvement for both genders. Suppliers of medical devices and injectables, such as Allergan and Medytox, supply critical goods that allow clinics to efficiently deliver the latest treatments. In the Australian cosmetic surgery market, different age groups have diverse tastes and motivations for obtaining cosmetic operations. The key segments are 13-29, 30-54, and 55 and up, with each contributing to the market in a distinctive way. The 30-54 age group now dominates the Australian cosmetic surgery market in terms of operation volume and income. This is due to their higher financial means, willingness to invest in their beauty, and societal acceptance of cosmetic modifications. Domestic suppliers and distributors, such as Cosmetic Clinics and The Cosmetic Institute, cater to people of all ages, with personalised offerings that address each segment's individual wishes and concerns. The 13-29-year-old group prefers non-invasive procedures like Botox, dermal fillers, and laser treatments. Many people in this age group seek modifications such as double eyelid surgery or modest face adjustments to meet social media beauty standards. Despite their increased interest, regulatory guidelines and ethical concerns about performing cosmetic treatments on this age range need cautious marketing and practice. Adults aged 55 and up frequently seek cosmetic surgery to treat apparent indications of ageing, such as sagging skin and wrinkles. Common procedures include facelifts, eyelid surgery, and skin rejuvenation treatments. Many people in this age bracket value self-care and see cosmetic modifications as a way to improve their quality of life.

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Kripa Shah

Senior Analyst

Considered in this report • Historic year: 2018 • Base year: 2023 • Estimated year: 2024 • Forecast year: 2029 Aspects covered in this report • Cosmetic Surgery market Outlook with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Procedure Type • Invasive Procedures (Breast augmentation, Liposuction, Nose reshaping, Eyelid Surgery, Tummy tuck and Others) • Non-invasive Procedures (Botox injections, Soft tissue fillers, Chemical peel, Laser hair removal, Microdermabrasion and Others)

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By Gender • Female • Male By Age Group • 30-54 • 13-29 • 55 and above The approach of the report: This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations, and organizations related to the Cosmetic Surgery industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.