Australia Beer Market Research Report, 2028

Australia, known for its stunning landscapes and vibrant culture, is also home to a thriving beer market. Beer has long been a popular beverage choice for Australians, and the country boasts a rich brewing tradition that has evolved over centuries. The history of beer in Australia can be traced back to the early colonial days when the British first settled in the late 18th century. Brewing was initially a small-scale operation, with convicts and settlers producing beer for personal consumption. As the population grew, breweries were established, and beer became a staple of Australian social life. Over time, the brewing industry expanded, and numerous local and international beer styles made their mark on Australian taste buds. The Australian beer market is a dynamic and diverse industry that caters to a wide range of consumer preferences. Domestic breweries, craft beer producers, and international brands all compete for a share of the market. While traditional beer styles, such as lagers and ales, remain popular, there has been a surge in demand for craft beer, which offers unique flavors, innovative brewing techniques, and a more localized experience. Collaboration brews have become a trend in the Australian beer market. Breweries join forces to create unique and limited-edition beers, combining their expertise and creativity. These collaborations generate excitement among beer lovers and contribute to the sense of camaraderie within the brewing community. According to the research report "Australia Beer Market Research Report, 2028," published by Actual Market Research, The Australia Beer Market was valued at above USD 22.24 Billion in 2022. Australian breweries are increasingly focused on environmental sustainability. Many breweries have implemented initiatives such as using renewable energy sources, reducing water consumption, and adopting eco-friendly packaging to minimize their ecological footprint. Australian breweries often feature eye-catching and creative artwork on their beer cans. The cans serve as a canvas for local artists, showcasing their unique designs and adding a visual appeal to the beer packaging. Beer has emerged as a popular choice for food pairing in Australia. Craft breweries and beer-focused establishments offer beer tasting menus and suggest beer pairings to complement different cuisines, showcasing the versatility and complexity of beer flavors. Furthermore, to support smaller breweries, mobile beer canning services have emerged in Australia. These services bring canning equipment directly to breweries, allowing them to can their beers on-site without the need for large-scale packaging infrastructure. Moreover, some regions in Australia have become renowned beer destinations, attracting visitors seeking beer-centric experiences. Places like the Margaret River region in Western Australia and the Northern Rivers region in New South Wales are known for their breweries, beer trails, and picturesque settings.

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Several major players dominate the Australian beer market, both in terms of production and distribution. These include well-established breweries such as Carlton & United Breweries (CUB), Lion Nathan, and Coopers Brewery. These companies produce a wide variety of beers, ranging from mass-market brands to craft brews, ensuring a diverse offering to cater to different consumer tastes. There is a rising interest in low-alcohol and non-alcoholic beers as health-conscious consumers seek alternatives to traditional alcoholic beverages. Brewers are responding to this trend by developing innovative and flavorful low-alcohol options, providing more choices for those who prefer a lighter drinking experience. Australia's beer market offers a fascinating blend of tradition and innovation, catering to a diverse range of consumer preferences. From its humble colonial beginnings to the present-day craft beer revolution, the industry continues to grow and adapt. Whether consumers are fan of classic lagers, adventurous craft brews, or exploring low-alcohol alternatives, the Australian beer market has something to offer every palate. Australia boasts a vibrant microbrewery and brewpub scene. These smaller-scale breweries focus on producing limited batches of beer, often using locally sourced ingredients. They provide a platform for experimentation and innovation, contributing to the diversity and quality of the Australian beer market. In addition, Beer festivals have become popular events in Australia, showcasing the country's thriving beer culture. Prominent festivals such as the Great Australasian Beer SpecTAPular (GABS) and the Australian International Beer Awards attract beer enthusiasts, brewers, and industry professionals from around the world. While craft beer has gained popularity, the Australian beer market still has a strong preference for pale lagers. This style remains the most widely consumed type of beer in the country, with iconic brands like Victoria Bitter (VB) and XXXX Gold holding a significant market share. Health-conscious consumers are driving the demand for low-alcohol and non-alcoholic beers in Australia. Brewers are responding to this trend by developing innovative, full-flavored options with lower alcohol content, providing more choices for those seeking a lighter drinking experience. Canned beer has seen a resurgence in popularity in Australia. Cans are preferred due to their convenience, portability, and better protection against light and oxygen, which helps preserve the beer's freshness and quality. Australia's beer industry has become an integral part of the tourism landscape. Brewery tours, beer tastings, and beer-themed experiences have gained traction, attracting both domestic and international visitors who are eager to explore the country's brewing heritage and immerse themselves in the beer culture. Considered in this report: • Geography: Australia • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028

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Kripa Shah

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Aspects covered in this report: • Australia Beer Market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Product type: • Lager • Ale • Stout & Porter • Malt • Others (pilsner, hard seltzer, kegs, porter) By Category: • Standard Beer • Premium Beer

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By Packaging: • Bottle • Cann By Production: • Macro Brewery • Micro Brewery • Craft Brewery By Beverages Type: • Alcoholic • Non- Alcoholic By Distribution Channel: • On trade • Off trade The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us. we have started verifying the details obtained from secondary sources. Intended audience: This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to beer industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.