Asia-Pacific Quick Commerce Market Research Report, 2029

Market Dynamic

Market Drivers • Tech-Savvy Youth Population: APAC is home to a large and tech-savvy youth population, particularly in countries like China, India, and South Korea. This demographic is highly engaged with digital platforms, driving demand for quick commerce services. The youth's preference for online shopping, coupled with their comfort in using mobile apps and digital payment systems, has accelerated the adoption of quick commerce in the region. Companies in APAC are leveraging social media and influencer marketing to reach this audience, offering trendy and affordable products with rapid delivery times. • E-commerce Giants and Ecosystem Integration: The presence of e-commerce giants like Alibaba, JD.com, and Amazon in the APAC region has significantly influenced the quick commerce market. These companies are integrating quick commerce into their existing ecosystems, offering consumers seamless shopping experiences. For example, Alibaba's Hema supermarkets and JD.com's JD Daojia offer hyper-local delivery services that deliver groceries and essentials within 30 minutes. This integration with large e-commerce platforms has made quick commerce more accessible and popular among consumers. Market Trends • Payment System Diversity: While digital payments are growing in APAC, the region's diverse payment systems present challenges. Different countries have varying levels of digital payment adoption, with some markets still relying heavily on cash. For instance, while mobile wallets dominate in China (e.g., Alipay and WeChat Pay), other markets like India have a mix of UPI, mobile wallets, and cash-on-delivery. This diversity requires quick commerce companies to adapt to local payment preferences, complicating operations and increasing transaction costs. • Complex Regulatory Environment: The regulatory environment in APAC is highly complex and varies significantly across countries. Each market has its own set of regulations concerning data privacy, consumer protection, and e-commerce operations. For example, China has stringent data localization laws, while India has specific regulations around foreign investment in e-commerce. Navigating these varied regulations is challenging for quick commerce companies, especially those operating across multiple APAC markets. Compliance with local laws while maintaining operational efficiency can be difficult and costly. Market Challenges • Rise of Quick Service Restaurants (QSR) Partnerships: In APAC, there's a growing trend of quick commerce platforms partnering with quick service restaurants (QSRs) and food delivery services. This collaboration is particularly strong in urban areas where demand for food delivery is high. Platforms like Grab in Southeast Asia and Meituan in China are not just delivering groceries but meals from popular QSRs. This trend is driving the growth of quick commerce by broadening the range of products and services available for rapid delivery. • Development of Super Apps: The development of "super apps" is a significant trend in the APAC quick commerce market. Super apps like Grab, Gojek, and WeChat combine multiple services, including quick commerce, ride-hailing, financial services, and more, into a single platform. These apps offer a one-stop-shop experience for consumers, making it easy to access quick commerce services alongside other daily needs. The convenience and integration provided by super apps are driving their popularity, particularly in Southeast Asia and China, where they are becoming a dominant force in the market.

Key Development

• In 2022, Blinkit (Grofers) announced to open 200 dark stores in India to facilitate grocery delivery services in ten minutes, owing to the spike in online orders. • In January 2022, Zepto launched Cafe Coffee Day beverages on its quick commerce app to expand its product portfolio. This allowed customers to order coffee along with groceries for quick delivery.