Asia-Pacific Frozen Potatoes Products Market Research Report, 2028

The frozen potato products market in Asia-Pacific has seen potential growth over the years due to rising consumer preferences for convenient eatables as well as rising consumer perceptions of purchasing chilled food as it retains more freshness than fresh potato products. Furthermore, the improved shelf lives of these items, as well as the use of low preservatives in the production of such meals, are driving the market adoption of frozen potatoes in the Asia-Pacific region. This increase in demand can be linked to a variety of factors, including changing lifestyles, urbanisation, the expanding impact of Western culinary culture, and the convenience of frozen potato products. Furthermore, the growing number of fast-food restaurants, quick-service restaurants, and food delivery services has increased demand for these products. With its large population and diversified culinary preferences, the Asia-Pacific area is a profitable market for frozen potato products, drawing both domestic and foreign competitors. Rapid urbanization in many countries of the Asia-Pacific region has led to a significant shift in dietary habits. Western food culture, including the consumption of French fries and other potato-based snacks, has gained popularity, especially among the younger population. The frozen potato products market in the Asia-Pacific region is known for its diverse and innovative flavors. Manufacturers often tailor their products to suit the local taste preferences, incorporating regional spices, seasonings, and sauces. This flavor customization appeals to the specific palates of consumers in different countries within the region. Furthermore, frozen potato products have seamlessly integrated into the culinary landscape of many countries in the Asia-Pacific region. They have become a part of traditional and fusion cuisines, enjoyed by people of different ages and backgrounds. The cultural acceptance and adaptation of frozen potato products demonstrate their relevance and popularity in the region. According to the research report, “Asia-Pacific Frozen Potatoes Products Market, Research Report, 2028", published by Actual Market Research, the market is expected to grow at 3.67% CAGR from 2023 to 2028. As urbanization and modernization have progressed, there has been a shift in dietary habits in the Asia-Pacific region. Consumers are increasingly adopting fast-food and convenience-oriented eating habits, seeking ready-to-eat or easy-to-prepare options. Frozen potato products fit perfectly into this evolving eating pattern. Furthermore, Economic growth in the Asia-Pacific region has resulted in an increase in disposable income among consumers. This has led to greater spending on convenience foods, including frozen potato products. As people have more purchasing power, they are more likely to indulge in these convenient and flavorful options. In addition, there has been a notable shift in consumer perceptions towards frozen foods in general. Previously associated with lower quality, frozen foods are now perceived as convenient, safe, and often comparable in taste to fresh alternatives. This change in perception has contributed to the acceptance and popularity of frozen potato products in the region. One prominent trend is the rising popularity of healthier and more nutritious frozen potato products. With a greater emphasis on health and wellness, consumers are seeking options that offer reduced sodium, fat, and calorie content. Manufacturers are responding by introducing healthier cooking methods, such as air frying or oven baking, to create frozen potato products that provide a guilt-free indulgence. In addition, Asia-Pacific region is witnessing a surge in e-commerce and online grocery platforms, which are contributing to the growth of the frozen potatoes market. Consumers are increasingly embracing the convenience of online shopping and home delivery, resulting in a greater accessibility and availability of frozen potato products. These trends collectively demonstrate the dynamic nature of the frozen potatoes market in the Asia-Pacific region.

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The product type of the market is bifurcated into French Fries, hash brown, shapes, and mashed. The French fries are significantly contributing the market growth of frozen potatoes products in Asia-Pacific. French fries are closely associated with Western-style fast food and have become an integral part of popular Western cuisines. The influence of Western food culture, including fast-food chains and quick-service restaurants, has been growing in the Asia-Pacific region. As a result, French fries have gained immense popularity and have become a staple side dish or snack item in many foodservice establishments. Furthermore, rapid urbanization and changing lifestyles in the Asia-Pacific region have led to a shift in dietary preferences. Consumers are increasingly embracing convenience-oriented eating habits, seeking quick and easy-to-prepare meals. French fries fit perfectly into this trend, offering a convenient and familiar option for consumers looking for a tasty and satisfying snack or side dish. In addition, the proliferation of quick-service restaurants and food delivery services in the Asia-Pacific region has contributed to the growing demand for French fries. These establishments often feature French fries as a core offering, either as a standalone item or as part of combo meals. The convenience and availability of French fries through food delivery services further boost their popularity. Supermarket/ modern retail/ hypermarket are the significant contributor in the development of frozen potatoes products in Asia-Pacific. Supermarkets, modern retail outlets, and hypermarkets have an extensive distribution network that reaches a vast number of consumers across different regions. Their widespread presence and accessibility make them ideal platforms for promoting and selling frozen potato products to a large customer base. Furthermore, these retail establishments provide prominent shelf space and dedicated sections for frozen foods, including frozen potato products. This visibility ensures that these products are easily noticed by shoppers, increasing their chances of purchase. Eye-catching packaging and strategic positioning within the store further contribute to attracting consumer attention. Supermarkets and hypermarkets offer one-stop shopping experiences, providing consumers with the convenience of finding all their grocery needs in a single location. This convenience factor encourages consumers to browse and discover frozen potato products, ultimately driving their sales. Additionally, the extended opening hours of these retail establishments make it convenient for consumers to shop at their preferred times. Recent Developments: • McCain Foods invested USD 200 million for a second production facility expansion in China in December 2020. This will increase the company's production capacity and help it to meet the growing demand for frozen potatoes in the region. • Aviko launched a new line of frozen potato products in China in March 2021. The new products include sweet potato fries, curly fries, and hash browns. • Kraft Heinz acquired the frozen potato brand Aunt Bessies in January 2022. This acquisition will help Kraft Heinz to expand its presence in the frozen potato market in Asia-Pacific.

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Kripa Shah

Senior Analyst

Considered in this report • Geography: Asia-Pacific • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028 Aspects covered in this report • Asia-Pacific Frozen Potatoes Products market with its value and forecast along with its segments • Country-wise Frozen Potatoes Products market analysis • On-going trends and developments • Top profiled companies • Strategic recommendation Countries Covered in the report: • China • Japan • India • Australia

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By Potato Product: • French Fries • Hash brown • shapes • Mashed • Others By End User: • Residential • Commercial By Sales Channel: • Supermarket /modern retail/ hypermarket • Independent Retailers / Departmental /convenience store • On-line Shop The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources. Intended audience: This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Ball Bearing industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.