Argentina Display Market Research Report, 2029

In Argentina, the display industry is primarily driven by the growing demand for smartphones, with a focus on larger, higher-resolution screens such as 4K and 8K displays with OLED technology, which offers better viewing experiences. This tendency reflects the desires of a technologically sophisticated population that is more interested in innovative visual technology. Furthermore, there is increased interest in developing areas like smart TVs and wearable displays, showing a shift in consumer preferences and a desire to accept new kinds of technology beyond regular smartphones. Argentina's display market is smaller than Brazil's, but it follows similar trends of larger screens, higher resolutions, and a strong emphasis on smartphones. Despite its small market size, Argentina is following the global trend toward larger displays and improved visual experiences, which is being driven in large part by a growing demand for smartphones. This convergence in customer choices implies a parallel progression in display market dynamics between the two countries, but with differences in market size and unique consumer behaviours Argentina is facing issues with the supply of important raw materials required for display manufacture, such as Indium Gallium Zinc Oxide (IGZO) and Indium Tin Oxide (ITO), which are predominantly used in transparent electrodes. The lack of considerable domestic production for these commodities demonstrates a reliance on imports, which may expose the supply chain to risks and affect manufacturing prices. As a result, this limitation may impede Argentina's capacity to compete effectively in the global display industry and innovate in emerging display technologies that require these basic materials. According to the research report “Argentina Display Market Research Report, 2029," published by Actual Market Research, the Argentina Display market is projected to value at more than USD 100 Million by 2029. Brand affinity has a considerable impact on consumer behaviour in Argentina's display sector. Established worldwide brands enjoy widespread awareness and market presence. However, inexpensive Chinese brands are making inroads by leveraging on competitive cost and increasing product quality to entice customers. This shift emphasises the significance of balancing brand recognition and pricing in a market with various consumer preferences. Argentina's reliance on imported displays originates from inadequate native production capacity. While this dependency provides access to a diverse range of items, it also exposes the market to risks caused by economic changes, inflation, and import restrictions. These problems can have an impact on both cost and product availability, creating obstacles for both consumers and industry actors. Policy and regulations influence the evolution of Argentina's display market. Displays must meet the Argentine Standards Institute's (IRAM) safety and quality standards, which provide consumer protection and product reliability. Import restrictions aimed at protecting native sectors can create barriers for foreign producers, complicating the supply chain and potentially influencing market dynamics. Thus, managing regulatory regulations is critical for enterprises participating in Argentina's display sector to remain compliant and competitive.

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The display market can be segmented based on various factors, including panel size, display type, display technology, application, and industrial vertical. In terms of panel size, displays can range from microdisplays, which are small and often used in devices like VR headsets and smart glasses, to large panels, which are expansive screens utilised in settings such as conference rooms and outdoor advertising displays. Display types encompass flat panel displays, flexible panel displays, and transparent panel displays, each offering distinct features and applications. Display technology further diversifies the market, with options like LCD, OLED, Micro-LED, and Direct-View LED, each providing unique advantages in terms of image quality, energy efficiency, and durability. Application-wise, displays find use in smartphones, tablets, TVs, digital signage, PCs, laptops, vehicle displays, and more, catering to a wide range of consumer and commercial needs. Finally, industrial verticals such as consumer electronics, retail, BFSI, healthcare, automotive, and military and defence drive demand for displays tailored to specific requirements within each sector. By segmenting the display market along these lines, manufacturers and stakeholders can better understand the diverse needs of consumers and industries, enabling targeted product development and marketing strategies to meet evolving demands and preferences. The electronics sector has untapped potential, notably in the budget and mid-range display segments, which provide significant growth opportunities for newcomers. Argentina routinely participates in regional electronics trade events such as FISE Electronics and Exposición Electrónica Latinoamericana (Expo Electrónica), which create networking opportunities and serve as exhibition venues. The pricing environment is distinguished by a price-sensitive market in which competitiveness is essential. Market segmentation includes luxury flagship phones, mid-range phones, and budget phones, each having a different average selling price (ASP) based on technical improvements and features. Established market leaders include industry titans. However, the entry of Chinese brands has increased rivalry, with companies using competitive price techniques to acquire market dominance. Recent industry trends show a determined push to increase domestic display output through government measures aimed at reducing dependency on imports. Furthermore, the rising demand for smart TVs, fueled by the growing popularity of streaming services, demonstrates altering customer preferences and technological improvements in the market. The start of the COVID-19 pandemic caused temporary disruptions in Argentina's display sector, reflecting global trends of supply chain disruptions and reduced consumer expenditure. Despite these obstacles, the market is exhibiting resilience and embarking on a recovery path, aided by a greater reliance on online sales channels. The pandemic-induced shift to digital platforms for commerce has prompted a rethinking of sales methods in the display industry, forcing businesses to improve their online presence and exploit digital channels to reach consumers more efficiently. As the market gradually recovers from the pandemic's impact, this strategic shift toward online sales channels is likely to become increasingly crucial to Argentina's display sector environment. Considered in this report • Historic year: 2018 • Base year: 2023 • Estimated year: 2024 • Forecast year: 2029

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Kripa Shah

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Aspects covered in this report • Display market Outlook with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Panel Size • Micro displays • Small & Medium-sized Panels • Large Panels By Display type • Flat Panel Display • flexible Panel Display • Transparent Panel Display

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By Display technology • LCD • OLED • Micro-LED • Direct-View LED • Others By Application • Smartphone and Tablet • Smart Wearable • Television and Digital Signage • PC and Laptop • Vehicle Display • Others By Industrial Vertical • Consumer Electronics • Retail • BFSI • Health care • Automotive • Military and defence • Others The approach of the report: This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations, and organizations related to the Display industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.