Argentina Avocado Market Research Report, 2029

As avocado trees in Argentina stretch skyward, so are their fruits climbing to new heights in global popularity reflective of a harvest that merges tradition with modern flair. The avocado market of Argentina had been on the rise; its production was majorly taken up in the northwest regions by Tucumán, Salta, Jujuy, and Catamarca. In these places, the climate conditions are as required are high temperatures and enough rainfall for avocado cultivation, especially the popular Hass variety. Hence, cultivation area is increasing and quality and yields are being upgraded with a view to tapping this potential demand both in the domestic and international markets. Avocado consumption within Argentina has grown to a great extent as Argentinians are becoming more and more aware of the various health benefits associated with the avocado fruit, which is rich in healthy fats, fibres, several vitamins, and antioxidants. Avocados have become part of Argentines' diets, particularly in urban areas, where international food trends hold considerable sway. While per-capita avocado consumption in Argentina is still below that of Mexico and the United States, for example, it is growing fast as health-conscious consumers and shifting interest in plant-based diets drive demand. Argentina has built a market for exporting avocados, and the country has rapidly been building momentum in the supply of avocados to international markets. European countries are the major destination markets for Argentine avocados, particularly Spain, the Netherlands, and France. This works to the strategic advantage of the Southern Hemisphere production; hence, Argentina can supply avocados to the off-season in the Northern Hemisphere markets. The Argentine avocado market is faced with challenges, including sensitivity to climatic fluctuations, which might have a bad impact on yield and quality. Besides, Argentina is working on the production and quality of avocados in its bid to reach international standards, enhance its post-harvest technologies, and adopt cold chain management in particular to maintain the longevity and quality of exported avocados. Agricultural infrastructure, especially in the transportation and storage of produce, has greatly improved, but compared with other facets, it is still relatively underdeveloped for effective market performance. The stiff competition is also found in the production of avocados from other leading countries in the region, such as Chile and Peru, which hold more secured global market positions. The market of avocados is size-differentiated, by quality, and by its intended use, with fresh being the most prevailing in the market. Processed avocado products guacamole, avocado oil, and ready-to-eat snacks are nevertheless on the rise and very much in line with consumer trends globally toward convenience and health. Interest in organic and non-GMO products is another tendency observed; cultivation of avocados organically has lately increased. The niche for organic avocado is small but at a premium price; the fruit is very popular at home and abroad among health-conscious consumers. According to the research report "Argentina Avocado Market Research Report, 2029," published by Actual Market Research, the Argentina Avocado Market is anticipated to add to more than USD 65 Million by 2024–29.The Argentine market is quite dependent on the global trends of the avocado market. The changes in prices globally and the fluctuations in supply and demand accordingly derive the profitability of exports. Argentina's access to these markets could be hampered by trade policies or tariffs that were imposed by importing countries. For that, the country will need to develop strategic relationships with international buyers, become an active participant in global trade talks, and remain competitive in avocado quality and sustainability. Europe is an important export market for Argentine avocados, while it could be complemented by other markets, especially in Asia. Avocado demand is growing in countries such as China and Japan due to changing consumer preferences toward healthier diets. The country will need to meet certain phytosanitary and quality standards to be able to tap those markets, and it should also invest in promotional activities for its avocados in these regions. This diversification of export markets will provide supplementary revenue sources for the country and reduce its dependence on the market that it traditionally deals with. Argentina faces tough competition from the countries bordering it, more specifically, Chile and Peru, both of which have fully developed avocado industries with firmly established export networks. These countries have better-developed agricultural infrastructure, higher production volumes, and brand recognition in key markets. The Argentine producers will have to differentiate their products, likely through branding, for quality, sustainability, and unique characteristics of avocados grown in Argentina's specific terroirs. Nevertheless, there exist immense growth opportunities for the avocado market of Argentina. The land under cultivation could be increased, and improved farming practices could be used. Value addition in oils and processed foods would make more value out of the crop, serving new market segments both at home and for export. With increasing awareness of sustainability worldwide, Argentine producers who adopt sustainable practices will find themselves better placed to supply demanding conscious markets.

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The avocado market in Argentina is highly diversified in terms of avocado types, with Hass, Reed, Fuerte, and many other less famous varieties. Hass avocados are leaders in this market, both domestic and export, due to their rich cream content and high percentage of oil, which gives them a longer shelf life. These qualities have truly made Hass number one for consumers and international buyers. The Hass type is also attractive, featuring thick, pebbly skin that darkens as the fruit ripens, providing a very noticeable visual cue for ripeness. The less common Reed variety, though, offers a contrasting type with its large, round shape and smooth green skin that does not change color when ripe. This avocado type has a milder taste and is mainly consumed locally, in particular during summer when Hass is in short supply. The pear-shaped Fuerte avocado with smooth, thin skin provides a lighter taste with lower oil content and hence the one more favored by consumers who prefer an avocado that isn't as rich. Fuerte had slowly lost favor in the past few years due to Hass overwhelming favoritism. Other cultivars of avocado grown in Argentina include Bacon, Zutano, and Criollo. These are mainly consumed in that country or used in programs as breeding parents to introduce certain traits such as resistance or yield into commercially significant avocado cultivars. The Argentinean avocado market is quite diversified and supplies a number of end-user segments other than consumers in the food and beverage, retail, cosmetics, and personal care sectors. The food and beverages sector is the largest consumer of avocados in Argentina. This is primarily steered by the popularity of the fruit across traditional and contemporary cuisines. The most popular applications include salads, sandwiches, and guacamole, to which there has been a growing interest in making avocados part of diets related to health and gourmet dining. Rising demand in this sector is accentuated by the socio-economic interest in plant-based and nutrient-rich foods, which fits into a global perspective of health. For example, avocados are a key part of the produce available in Argentine supermarket and grocery retailing, both as fresh produce and in several processed forms like guacamole and avocado spread. Retailers have lifted their avocado profile due to the rise in consumer demand, with health benefits and avocado versatility being most commonly touted by retailers. The burgeoning nature of e-commerce within Argentina has also helped in supporting the avocado retail market through reaching more people. The cosmetics and personal care sector in Argentina is starting to become conscious of the potential that avocados, in particular avocado oil, have in the promotion of moisturizing and anti-aging properties. More avocado-based ingredients are used in skin products, hair treatments, and natural makeup, as seen in the world's trend towards nutrient-rich, natural beauty products. Other end-user segments apart from retail, like the foodservice sector and export markets, also contribute to the support of the avocado market in Argentina. Restaurants and cafes use avocados for a wide range of dishes to attract the health-conscious crowd. There is a fast-growing avocado market in Argentina, where the fruit increases its local demand in fresh and processed products. The most relevant is the fresh avocado segment, which is primarily propelled by increasing consumer awareness regarding health benefits on the fruit and its diverse applications in culinary specialties. Over the years, large consumer bases within the Argentine population have inducted fresh avocados into their homes and restaurants with the salad, sandwich, and the now-popular guacamole, being the most common uses of this fruit. To satisfy the fresh market, avocados are mainly produced domestically in provinces such as Tucumán, Salta, and Jujuy. Imports are also ensured, especially during the off-season, to meet the increasing year-round demand for avocados. Generally, consumption of fresh avocados is propelled within the country by healthy food consumption and the incorporation of avocados into traditional and modern diets. Being a much smaller category than fresh, the processed avocado category in Argentina is increasingly growing due to this reason. The respective products include, but are not limited to, guacamole, avocado oil, and frozen slices, all being marketed both with retail and food service means. Processed avocado products are convenient to buy and use since they can be stored for longer periods of time. They provide healthy solutions for people looking for quick bites. One good example is guacamole, the ready-to-eat dip, in which packaging has been diversified at supermarkets. Labeled as beneficial for health and with a high smoke point, avocado oil is acquiring great popularity among health-conscious consumers who are using it not only for cooking purposes but also in cosmetic formulations. The processed area is backed by local production and imports, and companies are progressively developing their products to get a share of the demand. Even though it is a smaller market, the processed sector of the avocado is expected to be increased due to a change in consumers attitude to a more convenient way of consuming nutritional products.

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Kripa Shah

Senior Analyst

The avocado market is very ripe for Argentina, accompanied by a widespread online and offline distribution network that makes this beloved fruit highly accessible. The offline distribution still holds a larger share, although it is performed mainly by leading supermarket chains such as Carrefour, Coto, and Jumbo in avocado retail. These stores have many types of avocados, such as the Hass variety, with produce departments that make fresh avocados very accessible to consumers. Another relevant distribution channel is traditional markets, "mercados" or "ferias," where customers have a personalized experience buying avocados, fresh and locally sourced. In addition, small grocery stores at the neighborhood level, "almacenes" or "despensas," add convenience for locals. Online distribution has been gaining ground of late, complementing the offline channels by developing e-commerce and its convenience. Large online retailers, such as Mercado Libre, increase their fresh produce assortment, hence making it easier to buy avocados from home. Online grocery stores specialize in this niche, and PedidosYa and Glovo are leading actors who can offer big varieties of avocado and delivery options adapted to customer needs. The pandemic sped up the emergence of online grocery shopping, and more customers started using e-commerce for their everyday needs, including avocados. Other direct-to-consumer models are also becoming famous, where local farms or cooperatives sell directly through subscription boxes or websites. This would, in turn, really help to sustain local agriculture by providing consumers with fresh, high-quality avocados but also commercialize social media platforms like Instagram and Facebook used by farmers and small businesses to market their avocados for direct sales to consumers. Considered in this report • Historic year: 2018 • Base year: 2023 • Estimated year: 2024 • Forecast year: 2029

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Aspects covered in this report • Avocado market Outlook with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Type • Hass • Reed • Fuerte • Others By End User • Food & Beverages • Retail • Cosmetics & Personal Care • Others By Form • Fresh • Processed By Distribution • Online • Offline The approach of the report: This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations, and organizations related to the Avocado industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry. Keywords: Avocado, Hass, Reed, Fuerte, Food & Beverages, Retail, Cosmetics & Personal Care, Fresh, Processed, Online, Offline