India Juice Market - Industry Analysis, Trends, Growth, & Forecast To 2027

People demand naturalness and a particular taste sensation with as few calories as possible from juices and nectars globally. To provide this, manufacturers are trying to combine the best raw materials with innovative product concepts. The manufacturers are bringing new packaging trends, which will attract consumers to buy them. The fruit and vegetable processing industry in India is highly decentralized having wide capacities. The perishable nature of juices dictated immediate consumption within less than 24 hours in warm climates and extended but still limited time in cooler environs. Natural chilling or freezing was the only alternative to microbial modification of the juice. The juice market in India constituted a compound average growth rate of more than 10% in the period of six years. The current Prime Minister of India Mr. Narendra Modi proposed that big players like Coca-Cola, Pepsi add 2% of fruit content in the aerated drinks, which will thereby help the farmers to cultivate more fruits and can generate profit. This kind of initiative will promote the inclusion of real fruits in the juices available in the market.

According to the Actual Market Research “India Juice Market Overview, 2027”, the juice market is expected to grow with the CAGR of more than 11% by end of the forecasted period of 2027. The fruit juice market is also dominating the market with mango flavoured juices having the highest consumption in the Indian market. Due to the multiple health benefits, the fruit juice market anticipates huge growth in the coming years. Health-conscious people are also shifting from fruit drinks to the fruit juice segment as it is healthier and has non-added preservatives or artificial flavours like that in the fruit drinks segment. Dabur, Parle Agro, PepsiCo, Coca Cola and other companies have shown their exposure in the Indian market. The leading players are showing their presence in each segment by launching new products in each variant but these players are working rigorously on a fruit drink that contains 100% juice content where they can charge a premium price. Fruit drinks showcased a dominating share of 66% in 2021 but the increasing awareness about the deteriorating health due to such drinks is expected to decline the market in the coming five years. Rapid urbanization, surging income and increasing health consciousness would further drive the Indian Juice market.

During the Covid-19 pandemic, the restaurants, cafes and hotels were totally closed and this resulted to have losses in the market. However, it has been observed that in-home consumption was also observed because of the increasing access to refrigerators. 

Key Players

1. Pepsico India Holdings Private Limited
2. Hindustan Coca-Cola Beverages Private Limited
3. ITC Limited
4. Parle Agro Private Limited
5. Rakyan Beverages Private Limited
6. Hector Beverages Private Limited
7. Dabur India Limited

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