India Breakfast And Cereal Market (Cornflakes, Muesli, Oats) Outlook, 2025

Breakfast and cereal market has worldwide presence North America being the most prominent market holding the highest share in the global market.

Featured Companies

  • 1. Bagrry’s India Limited
  • 2. Future Supply Chain Solutions Limited
  • 3. GlaxoSmithKline Consumer Healthcare Limited
  • 4. Kellogg’s India Private Limited
  • 5. Marico Limited
  • 6. Mohan Meakin Limited
  • More...

The report titled "India Breakfast And Cereal Market By Value, By Segment ( Ready To Eat, Hot Cereals ), By Type( Cornflakes, Muesli, Oats ), By Taste ( Plain, Flavoured ), By Company ( Kellogg Co, General Mills, and PepsiCo Quaker etc.), By Region ( South, East, North, West ), By Tier, By City, Outlook ( Trends & Forecast ), 2025" give a complete analysis of breakfast and cereal market of India. No day starts without breakfast, and heaving a healthy and rich with nutrient breakfast makes the day even healthier. The breakfast cereal market consists of two types of cereals viz. hot cereals and ready to eat cold cereals. Ready to eat (RTE) cereals, which are also called as cold cereals, include corn flakes, choco flakes, wheat flakes, and muesli, whereas hot cereals are mostly oats, rolled oats, oat bran and porridge. All hot cereals require some amount of preparation before they are consumed. On the other hand, RTE cereals need no preparation time and can be served for consumption directly out of the packaging. With the changing lifestyle that makes it difficult to dedicate some time to cook, consumers mostly prefer ready-to-eat cereals. Thus, the category holds a majority of market share in the global as well as Indian industry. Globally, there is a trend of positive changes in the nutrient composition of RTE cereals by marketers. This report will help to determine the market of different types of breakfast and cereal its performance over the year, Market trends and challenges also the detailed analysis of top-performing companies. Breakfast and cereal market has worldwide presence North America being the most prominent market holding the highest share in the global market. The Asia Pacific and the rest of the world, which includes South America and African countries are considered as the fastest growing nation despite being the smaller market as compared to North America and Europe. Cereals have always held their share of the Indian breakfast platter. The breakfast cereal market in India is growing at almost 18% CAGR in the last five years; this is because of the healthy changes that consumers are bringing into their lifestyle. Ready to eat cereals have the highest market value as compare to Hot cereals. There is a steady growth in the number of households adopting new breakfast categories, which has increased the penetration of packaged cereals in the country. Children are quickly adapting to the new morning regime of breakfast cereals. Flavored and non-flavored category of meals also plays an integral part as when we categorize them on the age basis consumption. In the case of small kids the flavoured meals are mostly preferred so as to provide them with nutritious meal and in the case of adult the penetration of non-flavour meal is increasing. Breakfast as a family meal has, by and large, ceased to exist in metro India. The single-serve packs priced at Rs 10 in tier-I and tier-II towns have helped recruit new consumers into the nutritious ready-to-eat breakfast cereals market. There is an indication based on the historical acceptance of ready to eat breakfast that its expected growth in coming years is going to be positive. There is a growing acceptance of cereals is the fact that in addition to its primary focus on tier I and tier II towns, manufacturers are now expanding their footprint to tier III cities as well. Households are in a better financial position to spend on packaged goods. The trend is accelerating because of both socioeconomic factors and lifestyle reasons. Also, the arrivals of organized and modern retail formats are contributing to growth. As for the price sensitivity factor, Rs 5 and Rs 10 packs will do the trick. These packs will see robust growth and will help in increasing penetration. Moreover, innovation would continue to play a significant role in growing the market. Major Companies The major companies in the overall market are Kellog's India PVT LTD, Pepsico India Holdings private limited, Bagrrys India lTD, Marico Limited, GlaxoSmithKline consumer limited, Nestle India Limited, Patanjali India Limited, Mohan Meakin Limited, Panjon LTD, Future consumer Enterprise Limited. Considered in this report Geography: India & Global Base Year: FY 2018-19 Estimated Year: FY 2019-20 Forecast Year: FY 2024-25 Key points included in the report Global Breakfast cereal Market India Breakfast cereal Market India Ready-To-Eat (RTE) Breakfast Cereal Market India Hot cereal Market India Cornflakes Market India Muesli Market India Oats Market Top Performing Companies

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Asia-Pacific dominates the market and is the largest and fastest-growing market in the animal growth promoters industry globally

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Aspects covered in this report Global Breakfast Cereal Market Outlook Global Breakfast Cereal Market Size by Value and forecast Global Ready-To-Eat (RTE) Breakfast Cereal Market Global Hot Breakfast Cereal Market North America Breakfast Cereal Market Europe Breakfast Cereal Market Asia-Pacific Breakfast Cereal Market ROW Breakfast Cereal Market Global Breakfast Cereal Market Share By Company Global Breakfast Cereal Market Share By Region Global Breakfast Cereal Market Share By Category Global Breakfast Cereal Market Share By Sales channel Global Breakfast Cereal Market Share By Company India Breakfast Cereal Market Size By Value and Forecast India Breakfast Cereal Market share By Company India Breakfast Cereal Market share By Region India Breakfast Cereal Market share By Category India Breakfast Cereal Market share By Plain V/S Flavoured India Breakfast Cereal Market share By Product type India Breakfast Cereal Market share By Tire India Breakfast Cereal Market share By City India Ready-To-Eat (RTE) Breakfast Cereal Market Size By value By Product Type and Forecast India Ready-To-Eat (RTE) Breakfast Cereal Market Share By Consumer (Adult-Children) India Hot Breakfast Cereal Market size by value By Product Type and Forecast India Hot Breakfast Cereal Market By Consumer (Adult/Children) India Cornflakes Market Size By Value and Forecast Cornflakes Market Share By Type Cornflakes Market Share By Company Cornflakes Market Product Price Variant India Muesli Market Outlook By Value and Forecast Muesli Market Share By Type Muesli Market Share By Company Muesli Market Price Product Variant India Oats Market By Value and Forecast Oats Market Share By Type Oats Market Share By Company Oats Market Price Product Variant India Breakfast Cereal Market Policy & Regulatory Landscape India Breakfast Cereal Market import and export analysis India Breakfast Cereal Market Channel Partner Analysis India Breakfast Cereal Market Dynamics India Breakfast Cereal Market Trends & Developments India Breakfast Cereal Market Competitive Landscape Porter's Five Forces Company Profiles Strategic Recommendations The approach of the report The information contained in the report "India Breakfast And Cereal Market By Value, By Segment ( Ready To Eat, Hot Cereals ), By Type( Cornflakes, Muesli, Oats ),By Taste ( Plain, Flavoured ), By Company ( Kellogg Co, General Mills, and PepsiCo Quaker etc ), By Region ( South, East, North, West ), By Tier, By City, Outlook ( Trends & Forecast ), 2025" are obtained from complete analysis through secondary and primary research. Secondary research includes the information collected from third-party sources, various press releases, government-generated reports, data from government databases, company annual reports, and listing down the significant companies present into the market. After gathering the data's from secondary sources, primary research was conducted by doing telephonic interviews with the local players about how the market is functioning at the ground level and verifying the details obtained from secondary sources. After completion of all the research processes, value data of the market were analyzed and forecasted for the future years. Intended audience This report can be useful to Industry consultants, manufacturers, suppliers, associations & organizations related to the breakfast and cereal industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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Kripa Shah

Kripa Shah

Senior Analyst

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Companies Mentioned

  • Bagrry’s India Limited
  • Future Supply Chain Solutions Limited
  • GlaxoSmithKline Consumer Healthcare Limited
  • Kellogg’s India Private Limited
  • Marico Limited
  • Mohan Meakin Limited
  • Nestle India Limited
  • Panjom Limited
  • Patanjali Ayurved Limited
  • PepsiCo India Holding Private Limited

Table of Contents

  • Table of content
  • 1. Executive Summary
  • 2. Methodology
  • 3. India Demographics
  • 4. Global Breakfast Cereal Market Outlook
  • 4.1. Market Size By Value
  • 4.1.1. Overall Market
  • 4.1.2. Ready-To-Eat (RTE) Breakfast Cereal Market
  • 4.1.3. Hot Breakfast Cereal Market
  • 4.1.4. North America Breakfast Cereal Market
  • 4.1.5. Europe Breakfast Cereal Market
  • 4.1.6. Asia-Pacific Breakfast Cereal Market
  • 4.1.7. ROW Breakfast Cereal Market
  • 4.2. Market Share
  • 4.2.1. By Company
  • 4.2.2. By Region
  • 4.2.3. By Category
  • 4.2.4. By Sales Channel
  • 5. India Breakfast Cereal Market Outlook
  • 5.1. Market Size By Value
  • 5.2. Market Share
  • 5.2.1. By Company
  • 5.2.2. By Region
  • 5.2.3. By Category
  • 5.2.4. By Plain V/S Flavoured
  • 5.2.5. By Product Type
  • 5.2.6. By tire
  • 5.2.7. By City
  • 5.3. India Ready-To-Eat (RTE) Breakfast Cereal Market Outlook
  • 5.3.1. Market Size By Value By Product Type
  • 5.3.2. Market share By Consumer (Adult-Children)
  • 5.4. India Hot Breakfast Cereal Market Outlook
  • 5.4.1. Market Size By Product Type
  • 5.4.2. Market Share By Consumer (Adult/Children)
  • 6. Cornflakes Market Outlook
  • 6.1. Market Size By Value
  • 6.2. Market Share By Type
  • 6.3. Market Share By Company
  • 6.4. Product Price Variant
  • 7. India Muesli market outlook
  • 7.1. Market Size By Value
  • 7.2. Market Share By Type
  • 7.3. Market Share By Company
  • 7.4. Price Product Variant
  • 8. India Oats Market Outlook
  • 8.1. Market Size By Value
  • 8.2. Market Share By Type
  • 8.3. Market Share By Company
  • 8.4. Price Product Variant
  • 9. India Economic Snapshot
  • 10. Policy & Regulatory Landscape
  • 11. Trade Dynamics
  • 11.1. Import
  • 11.2. Export
  • 12. Channel Partner Analysis
  • 13. India Breakfast Cereal Market Dynamics
  • 13.1. Key Drivers
  • 13.2. Key Challenges
  • 14. Market Trends & Developments
  • 14.1. xxxx xxxx xxxx xxx xxxx xxxx xxxx
  • 14.2. xxxx xxxx xxxx xxx xxxx xxxx xxxx
  • 14.3. xxxx xxxx xxxx xxx xxxx xxxx xxxx
  • 14.4. xxxx xxxx xxxx xxx xxxx xxxx xxxx
  • 14.5. xxxx xxxx xxxx xxx xxxx xxxx xxxx
  • 15. Competitive Landscape
  • 15.1. Porter's Five Forces
  • 15.2. Company Profiles
  • 15.2.1. Kellogg India Pvt. Ltd.
  • 15.2.2. PepsiCo India Holdings Pvt. Ltd.
  • 15.2.3. Bagrrys India Limited
  • 15.2.4. Marico Limited
  • 15.2.5. GlaxoSmithKline Consumer Healthcare Ltd.
  • 15.2.6. Nestle India Limited
  • 15.2.7. Patanjali Ayurved Limited
  • 15.2.8. Mohan Meakin Limited
  • 15.2.9. Panjon limited
  • 15.2.10.Future Consumer Enterprise Ltd.
  • 16. Strategic Recommendations
  • 17. Disclaimer

List of tables
Table-1: Pricing Analysis of Various Cornflakes Brands in India 2019 (Price/500gram)
Table-2: Pricing Analysis of Various Muesli Brands in India 2019 (Price/500gram)
Table-3: Pricing Analysis of Various Oat Brands in India 2019 (Price/500gram)
Table-4: India Economic Profile – 2015 to 2018
Table-5: Import Duty Structure for Cornflakes & Oats in India 2018-19
Table-6: Import of Cornflakes in India – Value & Volume 2013-14 to 2018-19
Table-7: Import of Oats in India – Value & Volume 2013-14 to 2018-19
Table-8: Countries exporting Cornflakes & Oats to India 2018-19
Table-9: Export of Cornflakes from India – Value & Volume 2013-14 to 2018-19
Table-10: Export of Oats from India – Value & Volume 2013-14 to 2018-19
Table-11: Countries Importing Cornflakes & Oats From India 2018-19
Table-12: Key Facts of Kellogg India Pvt. Ltd.
Table-13: Key Facts of PepsiCo India Holdings Pvt. Ltd.
Table-14: Key Facts of Bagrrys India Limited
Table-15: Key Facts of Marico Limited
Table-16: Key Facts of GlaxoSmithKline Consumer Healthcare Ltd.
Table-17: Key Facts of Nestle India Limited
Table-18: Key Facts of Patanjali Ayurved Limited
Table-19: Key Facts of Mohan Meakin Limited
Table-20: Key Facts of Panjom Limited
Table-21: Key Facts of Future Consumer Enterprise Ltd.

List of figures
Figure-1: Global Breakfast Cereal Market Size – By Value 2014-2019 (USD Billion)
Figure-2: Global Breakfast Cereal Market Size Forecast – By Value 2020F-2025F (USD Billion)
Figure-3: Global Ready-To-Eat Breakfast Cereal Market Size – By Value 2014-2019 (USD Billion)
Figure-4: Global Ready-To-Eat Breakfast Cereal Market Size Forecast – By Value 2020F-2025F (USD Billion)
Figure-5: Global Hot Breakfast Cereal Market Size – By Value 2014-2019 (USD Billion)
Figure-6: Global Hot Breakfast Cereal Market Size Forecast – By Value 2020F-2025F (USD Billion)
Figure-7: North America Breakfast Cereal Market Size – By Value 2014-2019 (USD Billion)
Figure-8: North America Breakfast Cereal Market Size Forecast – By Value 2020F-2025F (USD Billion)
Figure-9: Europe Breakfast Cereal Market Size – By Value 2014-2019 (USD Billion)
Figure-10: Europe Breakfast Cereal Market Size Forecast – By Value 2020F-2025F (USD Billion)
Figure-11: Asia-Pacific Breakfast Cereal Market Size – By Value 2014-2019 (USD Billion)
Figure-12: Asia-Pacific Breakfast Cereal Market Size Forecast – By Value 2020F-2025F (USD Billion)
Figure-13: ROW Breakfast Cereal Market Size – By Value 2014-2019 (USD Billion)
Figure-14: ROW Breakfast Cereal Market Size Forecast – By Value 2020F-2025F (USD Billion)
Figure-15: Global Breakfast Cereal Market Share – By Company 2019
Figure-16: Global Breakfast Cereal Market Share – By Region 2019
Figure-17: Global Breakfast Cereal Market Share – By Category 2019
Figure-18: Global Breakfast Cereal Market Share – By Sales Channel 2019
Figure-19: India Breakfast Cereal Market Size – By Value 2014-2019 (INR Crore)
Figure-20: India Breakfast Cereal Market Size Forecast – By Value 2020F-2025F (INR Crore)
Figure-21: India Breakfast Cereal Market Share – By Company 2019
Figure-22: India Breakfast Cereal Market Share – By Region 2019
Figure-23: India Breakfast Cereal Market Share – By Category 2019
Figure-24: Global Breakfast Cereal Market Share – Plain V/S Flavoured 2019
Figure-25: India Breakfast Cereal Market Share – By Product Type 2019
Figure-26: Global Breakfast Cereal Market Share – By Tire Channel 2019
Figure-27: Global Breakfast Cereal Market Share – By City 2019
Figure-28: India Ready-To-Eat Breakfast Cereal Market Size – By Value By product Type 2014-2019(INR Crore)
Figure-29: India Ready-To-Eat Breakfast Cereal Market Size Forecast – By Value By Product type 2020F-2025F (INR Crore)
Figure-30: India Ready-To-Eat Breakfast Cereal Market Share – By Age 2019
Figure-31: India Hot Breakfast Cereal Market Size – By Value By Product 2014-2019 (INR Crore)
Figure-32: India Hot Breakfast Cereal Market Size Forecast – By Value 2020F-2025F (INR Crore)
Figure-33: India Cornflakes Market Size – By Value 2014-2025F (INR Crore)
Figure-34: India Cornflakes Market Share – By Type 2019
Figure-35: India Cornflakes Market Share – By Company 2019
Figure-36: India Muesli Market Size – By Value 2014-2025F (INR Crore)
Figure-37: India Muesli Market Share – By Type 2019
Figure-38: India Muesli Market Share – By Company 2019
Figure-39: India Oats Market Size – By Value 2014-2025F (INR Crore)
Figure-40: India Oats Market Share – By Oat Type 2019
Figure-41: India Oats Market Share – By Company 2019
Figure-42: Distribution Channel followed by breakfast cereal manufacturers in India
Figure-43: Share of Different Sales Channel in India Breakfast Cereal Market - 2019
Figure-44: Porter's Five Forces Meter of Indian Breakfast Cereal Market
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India Breakfast And Cereal Market (Cornflakes, Muesli, Oats) Outlook, 2025

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