From notebooks to notes, the rise of eco-conscious stationery in a digital world
Consumer Goods & Services
A kaleidoscope of creativity with no bounds to imagination, every piece tells a unique story-from the soft whispering of paint brush to the rhythmic snip of scissors-as is the case with the arts and crafts market. Large products, such as colored pencils, watercolors, and crayons, cater to the decorating and painting activities of the students and artists. Increasing customer interest in drawing and painting activities drives the market growth. The raising adaptation of arts and crafts in school curricula due to the increasing awareness about the significance and value of arts and crafts in early childhood education, such as improving hand-eye coordination, development of motor skills, increased self-esteem, and skill building of creativity & innovation skills, thus positively influences the global art & craft materials market forecast. The arts and crafts market is growing as fast as it can take, triggered by the increase in interest in DIY hobbies and creative crafts. More customers are seeking creative outlets and deriving pleasure from the process involved in the manufacture of unique, handmade products. The segment of educational institutions is predicted to increase significantly during the forecasted period. Therefore, there will be a huge demand for art and craft materials such as acrylic paints, watercolors, and colour pencils in many educational institutes all over the world, comprising schools and art colleges and Aalto University (Espoo, Finland), Burren College of Art (Ballyvaughan, Ireland), and Design (Stockholm, Sweden), whereas the therapeutic benefits of arts and crafts like stress relief and mental well-being have been acknowledged. Crafting is increasingly becoming mindfulness and self-care for more. For instance, In March 2021, US company focused on artists' acrylic paints, Liquitex, 'released 8 New Liquitex Acrylic Mediums', a range of eight acrylic paints including Masking Fluid, Satin Medium, Satin Gel, Silkscreen Medium, Gold Metallic Medium in the U.S.
According to the research report, “Global Art and Crafts Market Research Report 2029” published by Actual Market Research, the market is anticipated to cross USD 60 Billion by 2029, increasing from USD 45.25 Billion in 2023. The market is expected to grow with a 5.85% CAGR from 2024 to 202. The growing sustainability trend has inspired companies dealing with art and craft materials to produce products that are eco-friendly and sustainable, like products featuring plant paint or color pencils, which are derived from sustainable raw materials, hence attracting potential and new customers/artists. Smart tools, including an app-interfaced sewing machine or a painting gadget feeding live feedback, make crafting more accessible and enjoyable for the user, irrespective of how much expertise is at their fingertips. As 3D printing now captures a significant share of the market for arts and crafts, it is revolutionizing the way the creation of items could be developed very fast. Artists can now develop intricate designs that would be nearly impossible or impractical to be done by hand. Digital artists develop artwork with technology through such as digital drawings, electronic painting, pixel art, digital sculpting, and animation. They do not require art and craft materials like paints, crayons, colored pencils, brushes, pallets, and sharpeners to make the artwork. Consequently, this shift towards digital art is increasingly inhibiting the growth of the demand for art and craft products worldwide. In the recent years, it has witnessed more new channels that enable a user to sell digital art. This is exemplified in September 2022 when LG Electronics, a Seoul, South Korea-based multinational conglomerate corporation launched the LG Art Lab, a non-fungible token platform that enables people to find, sell and buy digital art. In most cases, after the pandemic, most people resorted to doing arts and crafts as a means of alleviating the stress and finding rejuvenation, and hence the demand was already continued due to the raw materials and supplies used.
In North America, the market for arts and crafts is enormous and solid due to consumer preference for handmade, unique products. The craft industry has diversified with textiles, pottery, woodworking, and even jewelry. E-commerce sites have brought vast promotion and exposure to artisans in selling directly to consumers across the continent. Craft fairs and local markets have also contributed a lot to the promotion of sales of artisan goods and community involvement. Cultural trends in North America, largely focused on sustainability, and even local sourcing, characterize the general trend in this market as consumers are increasingly becoming interested to show support for small business and similar environmentalist practices. Europe has strong cultural heritage indeed represented by arts and crafts within the region. Consumer interest in authentic and handmade products increased demand for European handicrafts on the market. Every country in Europe brings its distinct styles and traditions to the table. The main regions involved in ceramics, textiles, woodworking, and jewelry. The market is highly fragmented as it is dominated by lots of artisans and small businesses competing for customers' attention. Other factors like tourism and respect for the traditional handcraft still fuel the demands. However, high cost of production and mass productions has remained a challenge. The Asia-Pacific market is identified to be growing fast, mainly due to its traditional craftsmanship as well as new innovation. Such countries as China, India, and Japan are impressive with their artisanal tradition and long history; those nations attract the local consumers as well as international ones. Crafts often speak about deep culture narratives from the region and feature intricate designs and techniques passed down through generations.
The arts and craft market in South America is brisk but not developed as much as others. A lot of the sector is relatively local, being led by the artisans who produce handicrafts that mirror their identities. A number of these sectors, like textiles, pottery, and jewelry, find a demand in the local market in Brazil, Peru, and Argentina. Although these products hold a growing interest both locally and internationally, some challenges like access to markets and resources limit further growth. Campaigning for sustainable practices among artisans is becoming very popular because consumers want to buy only that which contributes directly to their care for the environment. The arts and crafts market in the Middle East & Africa is diverse but presents with different challenges. Traditional craftsmanship as a cultural product is significant in most of the countries within this region, although it struggles to juxtapose with contemporary manufacturing techniques. Other states such as Morocco are famous for excellent handicraft products such as weavings and ceramics which take the tourists to their destination. However, the industry faces some challenges such as insecurity due to political instability in some regions and restricted entry into international markets. Marketing local art through tourism and online selling platforms is one strategy that is gradually being accepted as a method of boosting visibility for artisans.
Painting and Drawing remains a very significant segment with increased interest in expression art and the healing value that is attributed to the art also continues to grow. The environment-friendly art supplies also develop the trend further as more consumers develop a heightened consciousness over how their consumption impacts the environment. Providing online purchasing avenues for all the art supplies further penetrates this market as paint and drawing enthusiasts continue to find it easy to engage with painting and drawing. Paper crafts is also in high demand due to the customer's demand for personalized gift ideas. The DIY movement brought paper crafts into scrapbooking, card making, and origami to all age groups. Increased diversity in materials and tools has added creativity to this segment and thereby made room for growth. Growing Kids Crafts is becoming a significant sub-sector in the market due to the increasing importance attached to education and activity-based creativity for children. Parents spend more on craft material and supplies directed toward skill enhancement through hands-on activities. The increased number of workshops and classes designed for children further drives the demand. Besides those leading segments, Arts and crafts tools comprises many other products in service for various crafting activities. This category includes under it technology advances to make online tools available for the easy use of digital platforms and enhances the experience of its users. The others comprise miscellaneous craft supplies supporting the niche markets for specialty offerings in wood or metal crafts, etc.
The market for global arts and crafts is also highly growing, especially the commercial use segment with businesses producing or selling arts and crafts products. There are multiple factors attributable to this market edge, including interest in handmade and unique items, increased DIY (do-it-yourself) culture, and popularity of platforms helping artists sell work directly to consumers. As e-commerce emerges, business enterprises centered on arts and crafts can easily reach global markets, tapping emerging markets and niche segments. Trends which also help commercial enterprises touch base with consumers revolve around sustainability since more and more consumers now seek to buy eco-friendly and locally sourced inputs that increases demand for handcrafted items. Another large portion of the market share goes to the personal use of the arts and crafts industry. The trend for these hobbies increases because more and more people look forward to expressing themselves creatively. Many customers use crafts as a stress reliever or an outlet for self-expression, thus increasing the demand for supplies such as paints, sheets of papers, and other crafting materials. Social media has also been of much help in popularizing these hobbies, especially as people share their works with others and inspire others to also engage in these hobbies.
According to the research report, “Global Art and Crafts Market Research Report 2029” published by Actual Market Research, the market is anticipated to cross USD 60 Billion by 2029, increasing from USD 45.25 Billion in 2023. The market is expected to grow with a 5.85% CAGR from 2024 to 202. The growing sustainability trend has inspired companies dealing with art and craft materials to produce products that are eco-friendly and sustainable, like products featuring plant paint or color pencils, which are derived from sustainable raw materials, hence attracting potential and new customers/artists. Smart tools, including an app-interfaced sewing machine or a painting gadget feeding live feedback, make crafting more accessible and enjoyable for the user, irrespective of how much expertise is at their fingertips. As 3D printing now captures a significant share of the market for arts and crafts, it is revolutionizing the way the creation of items could be developed very fast. Artists can now develop intricate designs that would be nearly impossible or impractical to be done by hand. Digital artists develop artwork with technology through such as digital drawings, electronic painting, pixel art, digital sculpting, and animation. They do not require art and craft materials like paints, crayons, colored pencils, brushes, pallets, and sharpeners to make the artwork. Consequently, this shift towards digital art is increasingly inhibiting the growth of the demand for art and craft products worldwide. In the recent years, it has witnessed more new channels that enable a user to sell digital art. This is exemplified in September 2022 when LG Electronics, a Seoul, South Korea-based multinational conglomerate corporation launched the LG Art Lab, a non-fungible token platform that enables people to find, sell and buy digital art. In most cases, after the pandemic, most people resorted to doing arts and crafts as a means of alleviating the stress and finding rejuvenation, and hence the demand was already continued due to the raw materials and supplies used.
In North America, the market for arts and crafts is enormous and solid due to consumer preference for handmade, unique products. The craft industry has diversified with textiles, pottery, woodworking, and even jewelry. E-commerce sites have brought vast promotion and exposure to artisans in selling directly to consumers across the continent. Craft fairs and local markets have also contributed a lot to the promotion of sales of artisan goods and community involvement. Cultural trends in North America, largely focused on sustainability, and even local sourcing, characterize the general trend in this market as consumers are increasingly becoming interested to show support for small business and similar environmentalist practices. Europe has strong cultural heritage indeed represented by arts and crafts within the region. Consumer interest in authentic and handmade products increased demand for European handicrafts on the market. Every country in Europe brings its distinct styles and traditions to the table. The main regions involved in ceramics, textiles, woodworking, and jewelry. The market is highly fragmented as it is dominated by lots of artisans and small businesses competing for customers' attention. Other factors like tourism and respect for the traditional handcraft still fuel the demands. However, high cost of production and mass productions has remained a challenge. The Asia-Pacific market is identified to be growing fast, mainly due to its traditional craftsmanship as well as new innovation. Such countries as China, India, and Japan are impressive with their artisanal tradition and long history; those nations attract the local consumers as well as international ones. Crafts often speak about deep culture narratives from the region and feature intricate designs and techniques passed down through generations.
The arts and craft market in South America is brisk but not developed as much as others. A lot of the sector is relatively local, being led by the artisans who produce handicrafts that mirror their identities. A number of these sectors, like textiles, pottery, and jewelry, find a demand in the local market in Brazil, Peru, and Argentina. Although these products hold a growing interest both locally and internationally, some challenges like access to markets and resources limit further growth. Campaigning for sustainable practices among artisans is becoming very popular because consumers want to buy only that which contributes directly to their care for the environment. The arts and crafts market in the Middle East & Africa is diverse but presents with different challenges. Traditional craftsmanship as a cultural product is significant in most of the countries within this region, although it struggles to juxtapose with contemporary manufacturing techniques. Other states such as Morocco are famous for excellent handicraft products such as weavings and ceramics which take the tourists to their destination. However, the industry faces some challenges such as insecurity due to political instability in some regions and restricted entry into international markets. Marketing local art through tourism and online selling platforms is one strategy that is gradually being accepted as a method of boosting visibility for artisans.
Painting and Drawing remains a very significant segment with increased interest in expression art and the healing value that is attributed to the art also continues to grow. The environment-friendly art supplies also develop the trend further as more consumers develop a heightened consciousness over how their consumption impacts the environment. Providing online purchasing avenues for all the art supplies further penetrates this market as paint and drawing enthusiasts continue to find it easy to engage with painting and drawing. Paper crafts is also in high demand due to the customer's demand for personalized gift ideas. The DIY movement brought paper crafts into scrapbooking, card making, and origami to all age groups. Increased diversity in materials and tools has added creativity to this segment and thereby made room for growth. Growing Kids Crafts is becoming a significant sub-sector in the market due to the increasing importance attached to education and activity-based creativity for children. Parents spend more on craft material and supplies directed toward skill enhancement through hands-on activities. The increased number of workshops and classes designed for children further drives the demand. Besides those leading segments, Arts and crafts tools comprises many other products in service for various crafting activities. This category includes under it technology advances to make online tools available for the easy use of digital platforms and enhances the experience of its users. The others comprise miscellaneous craft supplies supporting the niche markets for specialty offerings in wood or metal crafts, etc.
The market for global arts and crafts is also highly growing, especially the commercial use segment with businesses producing or selling arts and crafts products. There are multiple factors attributable to this market edge, including interest in handmade and unique items, increased DIY (do-it-yourself) culture, and popularity of platforms helping artists sell work directly to consumers. As e-commerce emerges, business enterprises centered on arts and crafts can easily reach global markets, tapping emerging markets and niche segments. Trends which also help commercial enterprises touch base with consumers revolve around sustainability since more and more consumers now seek to buy eco-friendly and locally sourced inputs that increases demand for handcrafted items. Another large portion of the market share goes to the personal use of the arts and crafts industry. The trend for these hobbies increases because more and more people look forward to expressing themselves creatively. Many customers use crafts as a stress reliever or an outlet for self-expression, thus increasing the demand for supplies such as paints, sheets of papers, and other crafting materials. Social media has also been of much help in popularizing these hobbies, especially as people share their works with others and inspire others to also engage in these hobbies.
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