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Anti-counterfeit packaging is a multifaceted and dynamic field that plays a pivotal role in protecting products, brands, and consumers from the pervasive threat of counterfeiting. As a global issue affecting industries ranging from pharmaceuticals to electronics and consumables, counterfeiting not only results in substantial economic losses but also poses significant risks to public health and safety. To counter this menace, manufacturers employ a diverse array of sophisticated technologies within their packaging strategies. These may include holograms, watermarks, RFID, QR codes, NFC, and unique serial numbers, each contributing to the creation of distinctive and traceable features that are arduous for counterfeiters to replicate. Particularly critical in the pharmaceutical industry, anti-counterfeit packaging ensures the authenticity of medications, safeguarding consumers from the potential dangers associated with counterfeit drugs. Beyond monetary considerations, the primary objective of such packaging is to preserve the reputation and integrity of brands, as counterfeit products erode consumer trust and confidence. Tamper-evident features are often integrated to signal if a product has been compromised, while track and trace systems monitor the product's journey through the supply chain, aiding in the identification of irregularities. Governments globally are responding to the escalating threat by enacting stringent regulations, making the implementation of anti-counterfeit measures a legal requirement in various industries. The technology continues to evolve in response to the growing sophistication of counterfeiters, with a focus on environmentally friendly solutions and enhanced consumer engagement through QR codes and NFC tags. Furthermore, the market expansion is propelled by an increased consumer demand for transparency. In an era where consumers seek visibility into product sourcing, manufacturing processes, and supply chains, anti-counterfeit packaging addresses this demand by offering traceability features that empower consumers to verify the authenticity of the products they purchase. The dynamism of the anti-counterfeit packaging market is underscored by constant innovation in technologies and materials, providing companies with customizable and adaptable solutions to stay ahead of the evolving tactics employed by counterfeiters.
According to the research report, “Global Anti-counterfeit Packaging Market Outlook, 2029” published by Bonafide Research, the market is anticipated to cross USD 250 Billion by 2029, increasing from USD 147.57 Billion in 2023. The market is expected to grow with 10.07% CAGR by 2024-29. As counterfeit operations become more sophisticated, businesses are increasingly recognizing the imperative of deploying advanced anti-counterfeit packaging solutions to safeguard their products and preserve brand integrity. Stringent government regulations and heightened compliance standards are contributing significantly to this surge. Governments across the globe are enforcing stricter measures to combat counterfeiting, prompting companies to adopt innovative packaging technologies to meet legal requirements and ensure the safety and authenticity of their products. Particularly in the pharmaceutical sector, where counterfeit drugs pose severe health risks, the demand for anti-counterfeit packaging is especially pronounced. The pharmaceutical industry's adherence to stringent regulations and the need for traceability have driven the adoption of technologies such as holograms, serialization, and RFID. Moreover, the awareness of product safety and authenticity among consumers is on the rise. High-profile instances of counterfeit drugs and substandard products have amplified consumer concerns, prompting a growing demand for packaging solutions that provide visible proof of authenticity and tamper-evidence. The intricacies of modern, globalized supply chains further contribute to the flourishing market. With products traversing complex routes before reaching end consumers, the need for anti-counterfeit packaging solutions with track and trace capabilities is indispensable. Additionally, technological advancements, including smart packaging, QR codes, and RFID, have enhanced the efficacy of anti-counterfeit measures. These technologies not only fortify security features but also offer opportunities for consumer engagement and supply chain visibility. Brand protection and reputation management also fuel the market's growth. Businesses recognize that counterfeit products not only result in financial losses but can also inflict enduring damage on a brand's credibility. As a result, anti-counterfeit packaging serves as a proactive measure to safeguard brand integrity and maintain consumer trust. Collaborations between industry stakeholders, technology providers, and regulatory bodies have played a pivotal role in the development and implementation of effective solutions. This collaborative effort contributes to the creation of a comprehensive ecosystem that enhances the overall effectiveness of anti-counterfeit packaging.
North America stands as a significant stronghold in the Anti-counterfeit Packaging market, owing to its stringent regulatory environment and high awareness levels regarding the perils of counterfeit products. The pharmaceutical industry in the United States and Canada, in particular, invests substantially in cutting-edge anti-counterfeit technologies to combat the infiltration of counterfeit drugs into the supply chain. The implementation of serialization requirements and track-and-trace systems further fuels the adoption of anti-counterfeit packaging solutions. Europe, with its advanced manufacturing capabilities and proactive stance toward technological innovations, is a key player in the global market. The European pharmaceutical sector, adhering to stringent regulations, deploys sophisticated anti-counterfeit packaging measures such as holograms, tamper-evident features, and serialization. The region's diverse industries, including cosmetics and luxury goods, also contribute to the demand for secure packaging solutions. Collaboration between governments, industry stakeholders, and technology providers fosters a robust ecosystem for anti-counterfeit measures. The Asia-Pacific region emerges as a major growth driver for the Anti-counterfeit Packaging market, fueled by rapid industrialization, a burgeoning e-commerce sector, and increasing consumer awareness. Countries like China and India are witnessing a surge in demand for anti-counterfeit technologies across various industries, including pharmaceuticals, electronics, and food and beverages. Regulatory initiatives, such as China's 'Anti-Counterfeiting Technology Industry Development Plan,' underscore the region's commitment to tackling counterfeiting issues. South America, while currently accounting for a relatively smaller market share, is witnessing notable developments in the adoption of anti-counterfeit packaging solutions. The pharmaceutical and cosmetic industries in countries like Brazil and Argentina are actively investing in technologies like serialization and RFID to ensure product authenticity. Rising awareness among consumers about the risks associated with counterfeit products is a driving factor in the region. The Middle East & Africa region, though currently a smaller market player, is experiencing a gradual increase in demand for anti-counterfeit packaging solutions. The pharmaceutical industry in the Middle East is focusing on serialization and track-and-trace technologies to address the challenges posed by counterfeit drugs. The growth is also influenced by the expanding retail sector and a growing emphasis on product safety and quality.
In the United States, the Anti-counterfeit Packaging market is driven by a combination of stringent regulatory measures and a robust technological landscape. Mass Encoding technologies are widely adopted, involving the integration of unique identifiers or codes to enhance traceability. RFID plays a pivotal role, particularly in the pharmaceutical sector, enabling real-time tracking and authentication. The use of holograms is prevalent, offering a visually striking deterrent against counterfeiting. Tamper-evident features are extensively employed, ensuring product integrity, especially in the pharmaceutical and food industries. Smart Packaging technologies, including QR codes and NFC tags, are embraced to engage consumers directly and provide real-time product information. China, being a major hub for manufacturing and a significant player in global trade, showcases a rapidly growing Anti-counterfeit Packaging market. The massive scale of production emphasizes the importance of Mass Encoding technologies, ensuring comprehensive tracking of products through the extensive supply chain. RFID technology is extensively used for tracking and tracing authenticity, aligning with China's focus on technology-driven solutions. The implementation of holographic features is notable, contributing to both visual appeal and anti-counterfeit measures. Tamper-evident packaging is crucial in ensuring the integrity of products, particularly in the food and pharmaceutical sectors. The adoption of Smart Packaging technologies is on the rise, aligning with China's technological advancements and the emphasis on consumer engagement.
The Global Anti-counterfeit Packaging market exhibits a diverse range of technologies designed to thwart the rampant spread of counterfeit products across various industries. Mass Encoding, a prominent feature, involves the incorporation of unique identifiers or codes on packaging, enabling efficient track-and-trace capabilities throughout the supply chain. This method ensures visibility and accountability, making it difficult for counterfeit products to infiltrate the market undetected. RFID (Radio-Frequency Identification) technology stands as a cornerstone in anti-counterfeit efforts, allowing for real-time tracking of products. With its ability to store and transmit data, RFID enhances supply chain visibility, strengthens logistics, and offers a robust solution for product authentication. Holograms, a visually striking and challenging-to-replicate feature, represent another critical facet of anti-counterfeit packaging. Holographic elements serve as immediate visual cues for authentication, providing consumers and authorities with a visible means to verify product legitimacy. Forensic markers, a covert and intricate anti-counterfeit measure, involve embedding unique markers that are only detectable by specialized tools. This adds an extra layer of security, making it difficult for counterfeiters to mimic or reproduce these covert elements. Tamper Evidence is an essential component in anti-counterfeit packaging, with features such as seals and indicators signaling whether a product has been tampered with. This not only protects consumers from potentially compromised products but also acts as a deterrent against tampering during the product's journey through the supply chain. Smart Packaging, leveraging technologies like QR codes and NFC tags, brings an interactive dimension to anti-counterfeit efforts. Consumers can directly engage with the packaging, scanning codes to access additional information about the product, verify authenticity, and ensure they are purchasing genuine items. This not only enhances consumer confidence but also contributes to supply chain transparency.
The application of anti-counterfeit packaging extends beyond the mentioned sectors, addressing the unique challenges faced by various industries. Innovations such as blockchain integration, color-shifting inks, and chemical taggants are part of the broader spectrum of anti-counterfeit technologies, providing adaptable and customizable solutions to counter the diverse tactics employed by counterfeiters across industries. In the pharmaceutical industry, the implementation of robust anti-counterfeit packaging is imperative to address the growing threat of counterfeit drugs. Serialization, involving the assignment of unique identifiers to each unit, ensures traceability throughout the supply chain. Tamper-evident features guarantee the integrity of medication packages, while technologies like RFID and barcodes enable real-time monitoring and authentication. Authentication holograms add an additional layer of security, helping consumers and authorities verify the authenticity of pharmaceutical products, thereby safeguarding public health. For the Food & Beverage industry, anti-counterfeit packaging is crucial to ensure food safety and protect brands from the economic impact of counterfeit goods. QR codes, holographic labels, and RFID tags are commonly employed to track and trace the origin of products, allowing consumers to access information about the food's journey from production to consumption. Tamper-evident features reassure consumers of the product's integrity, and unique identifiers help combat the infiltration of counterfeit items into the market. Apparel and footwear brands combat the rampant counterfeiting of fashion items by employing innovative packaging solutions. Holographic labels, serialized tags, and tamper-evident features are utilized to distinguish genuine products from counterfeits. These measures not only protect brands from revenue losses but also enhance the overall consumer experience, ensuring that customers receive authentic and high-quality fashion items.
In the Automotive industry, anti-counterfeit packaging is crucial for protecting spare parts and accessories from fraudulent duplication. Serialized tags and labels with unique identifiers aid in tracking and verifying the legitimacy of automotive components. Tamper-evident features ensure that consumers receive genuine and unaltered products, contributing to the safety and reliability of vehicles on the road. Personal care products, including cosmetics and toiletries, leverage anti-counterfeit packaging to build trust with consumers. Tamper-evident features on packaging provide visual cues to consumers, assuring them of product safety. Holographic elements and unique identifiers contribute to brand authenticity, enabling consumers to verify the genuineness of personal care items. In the Electrical & Electronics sector, anti-counterfeit packaging is essential to combat the proliferation of counterfeit components and devices. RFID technology, unique serial numbers, and holographic labels are deployed to trace and authenticate electronic products. These measures not only protect consumers from substandard and potentially dangerous imitations but also uphold the reputation of electronic brands. Luxury goods, including high-end fashion items, watches, and accessories, employ sophisticated anti-counterfeit packaging solutions to maintain brand exclusivity. Holographic foils, RFID tags, and unique identifiers are integrated into packaging to distinguish genuine luxury products from counterfeit replicas. These measures not only protect brand integrity but also contribute to the premium and exclusive image associated with luxury goods.
In Germany, a hub for technological innovation and precision engineering, the Anti-counterfeit Packaging market reflects the country's commitment to quality and authenticity. Mass Encoding technologies are integral for ensuring traceability in the supply chain, aligning with Germany's emphasis on precision and efficiency. RFID technology is embraced for its ability to enhance logistics and authentication. Holographic features are utilized to add a layer of sophistication and visual authentication to packaging. Tamper-evident solutions are meticulously integrated to meet the high standards of product safety. Germany's technologically advanced landscape also sees the adoption of Smart Packaging technologies, providing consumers with real-time information and reinforcing trust in product authenticity. Canada, with its diverse economy, places a strong emphasis on secure and reliable packaging solutions. Mass Encoding technologies are utilized to establish traceability and accountability in the supply chain, aligning with the country's commitment to consumer safety. RFID technology plays a vital role in tracking and verifying products, particularly in the pharmaceutical and food industries. The incorporation of holographic features ensures visual authentication and adds a layer of security. Tamper-evident solutions are crucial, especially in the pharmaceutical sector, to guarantee the integrity of medications. Smart Packaging technologies are gradually gaining traction, enhancing consumer engagement and reinforcing the authenticity of products. In the United Kingdom, the Anti-counterfeit Packaging market is characterized by a balance between regulatory compliance and innovative technological solutions. Mass Encoding technologies are employed to enhance traceability, aligning with the UK's commitment to regulatory standards. RFID technology is utilized for real-time tracking and authentication, contributing to supply chain transparency. Holographic features add a touch of sophistication and serve as a visible deterrent against counterfeiting. Tamper-evident solutions are implemented to ensure the integrity of products, particularly in pharmaceuticals and luxury goods. Smart Packaging technologies, including QR codes and NFC tags, align with the UK's tech-savvy consumer base, providing an interactive means for consumers to verify product authenticity and access additional information. The UK's approach reflects a comprehensive strategy encompassing regulatory compliance, technological innovation, and consumer engagement in the fight against counterfeiting.
According to the research report, “Global Anti-counterfeit Packaging Market Outlook, 2029” published by Bonafide Research, the market is anticipated to cross USD 250 Billion by 2029, increasing from USD 147.57 Billion in 2023. The market is expected to grow with 10.07% CAGR by 2024-29. As counterfeit operations become more sophisticated, businesses are increasingly recognizing the imperative of deploying advanced anti-counterfeit packaging solutions to safeguard their products and preserve brand integrity. Stringent government regulations and heightened compliance standards are contributing significantly to this surge. Governments across the globe are enforcing stricter measures to combat counterfeiting, prompting companies to adopt innovative packaging technologies to meet legal requirements and ensure the safety and authenticity of their products. Particularly in the pharmaceutical sector, where counterfeit drugs pose severe health risks, the demand for anti-counterfeit packaging is especially pronounced. The pharmaceutical industry's adherence to stringent regulations and the need for traceability have driven the adoption of technologies such as holograms, serialization, and RFID. Moreover, the awareness of product safety and authenticity among consumers is on the rise. High-profile instances of counterfeit drugs and substandard products have amplified consumer concerns, prompting a growing demand for packaging solutions that provide visible proof of authenticity and tamper-evidence. The intricacies of modern, globalized supply chains further contribute to the flourishing market. With products traversing complex routes before reaching end consumers, the need for anti-counterfeit packaging solutions with track and trace capabilities is indispensable. Additionally, technological advancements, including smart packaging, QR codes, and RFID, have enhanced the efficacy of anti-counterfeit measures. These technologies not only fortify security features but also offer opportunities for consumer engagement and supply chain visibility. Brand protection and reputation management also fuel the market's growth. Businesses recognize that counterfeit products not only result in financial losses but can also inflict enduring damage on a brand's credibility. As a result, anti-counterfeit packaging serves as a proactive measure to safeguard brand integrity and maintain consumer trust. Collaborations between industry stakeholders, technology providers, and regulatory bodies have played a pivotal role in the development and implementation of effective solutions. This collaborative effort contributes to the creation of a comprehensive ecosystem that enhances the overall effectiveness of anti-counterfeit packaging.
North America stands as a significant stronghold in the Anti-counterfeit Packaging market, owing to its stringent regulatory environment and high awareness levels regarding the perils of counterfeit products. The pharmaceutical industry in the United States and Canada, in particular, invests substantially in cutting-edge anti-counterfeit technologies to combat the infiltration of counterfeit drugs into the supply chain. The implementation of serialization requirements and track-and-trace systems further fuels the adoption of anti-counterfeit packaging solutions. Europe, with its advanced manufacturing capabilities and proactive stance toward technological innovations, is a key player in the global market. The European pharmaceutical sector, adhering to stringent regulations, deploys sophisticated anti-counterfeit packaging measures such as holograms, tamper-evident features, and serialization. The region's diverse industries, including cosmetics and luxury goods, also contribute to the demand for secure packaging solutions. Collaboration between governments, industry stakeholders, and technology providers fosters a robust ecosystem for anti-counterfeit measures. The Asia-Pacific region emerges as a major growth driver for the Anti-counterfeit Packaging market, fueled by rapid industrialization, a burgeoning e-commerce sector, and increasing consumer awareness. Countries like China and India are witnessing a surge in demand for anti-counterfeit technologies across various industries, including pharmaceuticals, electronics, and food and beverages. Regulatory initiatives, such as China's 'Anti-Counterfeiting Technology Industry Development Plan,' underscore the region's commitment to tackling counterfeiting issues. South America, while currently accounting for a relatively smaller market share, is witnessing notable developments in the adoption of anti-counterfeit packaging solutions. The pharmaceutical and cosmetic industries in countries like Brazil and Argentina are actively investing in technologies like serialization and RFID to ensure product authenticity. Rising awareness among consumers about the risks associated with counterfeit products is a driving factor in the region. The Middle East & Africa region, though currently a smaller market player, is experiencing a gradual increase in demand for anti-counterfeit packaging solutions. The pharmaceutical industry in the Middle East is focusing on serialization and track-and-trace technologies to address the challenges posed by counterfeit drugs. The growth is also influenced by the expanding retail sector and a growing emphasis on product safety and quality.
In the United States, the Anti-counterfeit Packaging market is driven by a combination of stringent regulatory measures and a robust technological landscape. Mass Encoding technologies are widely adopted, involving the integration of unique identifiers or codes to enhance traceability. RFID plays a pivotal role, particularly in the pharmaceutical sector, enabling real-time tracking and authentication. The use of holograms is prevalent, offering a visually striking deterrent against counterfeiting. Tamper-evident features are extensively employed, ensuring product integrity, especially in the pharmaceutical and food industries. Smart Packaging technologies, including QR codes and NFC tags, are embraced to engage consumers directly and provide real-time product information. China, being a major hub for manufacturing and a significant player in global trade, showcases a rapidly growing Anti-counterfeit Packaging market. The massive scale of production emphasizes the importance of Mass Encoding technologies, ensuring comprehensive tracking of products through the extensive supply chain. RFID technology is extensively used for tracking and tracing authenticity, aligning with China's focus on technology-driven solutions. The implementation of holographic features is notable, contributing to both visual appeal and anti-counterfeit measures. Tamper-evident packaging is crucial in ensuring the integrity of products, particularly in the food and pharmaceutical sectors. The adoption of Smart Packaging technologies is on the rise, aligning with China's technological advancements and the emphasis on consumer engagement.
The Global Anti-counterfeit Packaging market exhibits a diverse range of technologies designed to thwart the rampant spread of counterfeit products across various industries. Mass Encoding, a prominent feature, involves the incorporation of unique identifiers or codes on packaging, enabling efficient track-and-trace capabilities throughout the supply chain. This method ensures visibility and accountability, making it difficult for counterfeit products to infiltrate the market undetected. RFID (Radio-Frequency Identification) technology stands as a cornerstone in anti-counterfeit efforts, allowing for real-time tracking of products. With its ability to store and transmit data, RFID enhances supply chain visibility, strengthens logistics, and offers a robust solution for product authentication. Holograms, a visually striking and challenging-to-replicate feature, represent another critical facet of anti-counterfeit packaging. Holographic elements serve as immediate visual cues for authentication, providing consumers and authorities with a visible means to verify product legitimacy. Forensic markers, a covert and intricate anti-counterfeit measure, involve embedding unique markers that are only detectable by specialized tools. This adds an extra layer of security, making it difficult for counterfeiters to mimic or reproduce these covert elements. Tamper Evidence is an essential component in anti-counterfeit packaging, with features such as seals and indicators signaling whether a product has been tampered with. This not only protects consumers from potentially compromised products but also acts as a deterrent against tampering during the product's journey through the supply chain. Smart Packaging, leveraging technologies like QR codes and NFC tags, brings an interactive dimension to anti-counterfeit efforts. Consumers can directly engage with the packaging, scanning codes to access additional information about the product, verify authenticity, and ensure they are purchasing genuine items. This not only enhances consumer confidence but also contributes to supply chain transparency.
The application of anti-counterfeit packaging extends beyond the mentioned sectors, addressing the unique challenges faced by various industries. Innovations such as blockchain integration, color-shifting inks, and chemical taggants are part of the broader spectrum of anti-counterfeit technologies, providing adaptable and customizable solutions to counter the diverse tactics employed by counterfeiters across industries. In the pharmaceutical industry, the implementation of robust anti-counterfeit packaging is imperative to address the growing threat of counterfeit drugs. Serialization, involving the assignment of unique identifiers to each unit, ensures traceability throughout the supply chain. Tamper-evident features guarantee the integrity of medication packages, while technologies like RFID and barcodes enable real-time monitoring and authentication. Authentication holograms add an additional layer of security, helping consumers and authorities verify the authenticity of pharmaceutical products, thereby safeguarding public health. For the Food & Beverage industry, anti-counterfeit packaging is crucial to ensure food safety and protect brands from the economic impact of counterfeit goods. QR codes, holographic labels, and RFID tags are commonly employed to track and trace the origin of products, allowing consumers to access information about the food's journey from production to consumption. Tamper-evident features reassure consumers of the product's integrity, and unique identifiers help combat the infiltration of counterfeit items into the market. Apparel and footwear brands combat the rampant counterfeiting of fashion items by employing innovative packaging solutions. Holographic labels, serialized tags, and tamper-evident features are utilized to distinguish genuine products from counterfeits. These measures not only protect brands from revenue losses but also enhance the overall consumer experience, ensuring that customers receive authentic and high-quality fashion items.
In the Automotive industry, anti-counterfeit packaging is crucial for protecting spare parts and accessories from fraudulent duplication. Serialized tags and labels with unique identifiers aid in tracking and verifying the legitimacy of automotive components. Tamper-evident features ensure that consumers receive genuine and unaltered products, contributing to the safety and reliability of vehicles on the road. Personal care products, including cosmetics and toiletries, leverage anti-counterfeit packaging to build trust with consumers. Tamper-evident features on packaging provide visual cues to consumers, assuring them of product safety. Holographic elements and unique identifiers contribute to brand authenticity, enabling consumers to verify the genuineness of personal care items. In the Electrical & Electronics sector, anti-counterfeit packaging is essential to combat the proliferation of counterfeit components and devices. RFID technology, unique serial numbers, and holographic labels are deployed to trace and authenticate electronic products. These measures not only protect consumers from substandard and potentially dangerous imitations but also uphold the reputation of electronic brands. Luxury goods, including high-end fashion items, watches, and accessories, employ sophisticated anti-counterfeit packaging solutions to maintain brand exclusivity. Holographic foils, RFID tags, and unique identifiers are integrated into packaging to distinguish genuine luxury products from counterfeit replicas. These measures not only protect brand integrity but also contribute to the premium and exclusive image associated with luxury goods.
In Germany, a hub for technological innovation and precision engineering, the Anti-counterfeit Packaging market reflects the country's commitment to quality and authenticity. Mass Encoding technologies are integral for ensuring traceability in the supply chain, aligning with Germany's emphasis on precision and efficiency. RFID technology is embraced for its ability to enhance logistics and authentication. Holographic features are utilized to add a layer of sophistication and visual authentication to packaging. Tamper-evident solutions are meticulously integrated to meet the high standards of product safety. Germany's technologically advanced landscape also sees the adoption of Smart Packaging technologies, providing consumers with real-time information and reinforcing trust in product authenticity. Canada, with its diverse economy, places a strong emphasis on secure and reliable packaging solutions. Mass Encoding technologies are utilized to establish traceability and accountability in the supply chain, aligning with the country's commitment to consumer safety. RFID technology plays a vital role in tracking and verifying products, particularly in the pharmaceutical and food industries. The incorporation of holographic features ensures visual authentication and adds a layer of security. Tamper-evident solutions are crucial, especially in the pharmaceutical sector, to guarantee the integrity of medications. Smart Packaging technologies are gradually gaining traction, enhancing consumer engagement and reinforcing the authenticity of products. In the United Kingdom, the Anti-counterfeit Packaging market is characterized by a balance between regulatory compliance and innovative technological solutions. Mass Encoding technologies are employed to enhance traceability, aligning with the UK's commitment to regulatory standards. RFID technology is utilized for real-time tracking and authentication, contributing to supply chain transparency. Holographic features add a touch of sophistication and serve as a visible deterrent against counterfeiting. Tamper-evident solutions are implemented to ensure the integrity of products, particularly in pharmaceuticals and luxury goods. Smart Packaging technologies, including QR codes and NFC tags, align with the UK's tech-savvy consumer base, providing an interactive means for consumers to verify product authenticity and access additional information. The UK's approach reflects a comprehensive strategy encompassing regulatory compliance, technological innovation, and consumer engagement in the fight against counterfeiting.
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