Middle East & Africa Baby Car Seat Market to grow at 10% CAGR: Actual Market Research

As on 2013’s Global Status Report on Road Safety, only 2 countries Saudi Arabia and Gaza have national laws requiring child restraints, none of the both being rated as ‘good’. The region could barely manage a market share of 10% in the global market. The recent publication by Actual Market Research under the title- Middle East & Africa Baby Car Seat Market Outlook, 2026; studies the market value trend for the period of 2015 to 2026, based on product type, sales channel, region, country & companies.

The income level in the region is a no block to the market growth of baby car seats in the region. Yet the regional market was only able to reach USD 427.30 Million in the year 2015. Chevrolet is working with HAAD, Dubai Health Authority, Sharjah Medical District, and the child injury prevention organization, Safe Kids Worldwide, to train maternity nurses in child car safety across three hospitals in the UAE. Many such initiatives are being carried in the region which is to allow the regional market to be growing at a CAGR of more than 10%.

The region sees child safety as fate rather than a precautionary action. This has been a major drawback in the region for a long. A booster seat works by raising the child so that the adult seatbelt fits across the areas. Since the car’s built-in seatbelt is being used, booster seats do not have an integral harness to hold the child in place; instead, the seatbelt holds in both the child and the seat. However, the market for infant baby car seat segment covers nearly 40% of the market, leading the market.

Online channels are the most favorable platform to buy the product due to easy accessibility and low time consumption in the region. This is to allow the segment to grow with an anticipated CAGR of 17% in the coming period. Most commonly these seats are purchased and installed by car owners, but car manufacturers may integrate them directly into their vehicle’s design and generally are required to provide anchors and ensure seat belt compatibility.

Parents need to be educated about the importance of using a child seat and how it may save the life of their child. Many parents believe that the safest place for their children is in their arms when they travel in a vehicle. But in the event of a traffic accident, even at low speed, it would be almost impossible to hold on to a baby. Nurses are the best people to convince parents that they should instead leave the hospital with their baby strapped into a child seat. Regulation according to the National Road Traffic Act in South Africa states that all children under the age of three years will have to be strapped into a car seat. Currently, no law requires child restraint use in the GCC region except for Saudi Arabia, making it the only country in the Middle East to have such legislation. However, even in Saudi Arabia, the effectiveness of enforcement of this law is only 20%.

Given the high temperature in the region, scope underlies in manufacturing of softer padding which won’t be harsh on baby skin. Parents are looking for baby carriers that are made with eco-friendly fabrics like organic cotton and wool, bamboo, or recycled polyester, and want to be sure to stay away from convenience finishes that make fabrics stain-resistant or flame retardants as these can be highly toxic. The key players in the market are Dorel Industries Inc., Goodbaby International Holdings, Graco Children's Products Inc., Mothercare PLC, Car Mate MFG CO. LTD., Britax Child Safety Inc., Diono INC., Infa-Secure Pty Limited, HTS Besafe, Clek INC.