Asia Baby Car Seat Market to grow at 9% CAGR: Actual Market Research

Known for its rich values, a joint family is a common concept in Asian countries. As many families own only one car and ferry around extended family onboard, space & comfort is a premium. In addition, many doting grandparents insist on holding small children on their laps. This restricted the growth of the market in the region to USD 1005.11 Million in the year 2015. The recent publication by Actual Market Research under the title- Asia Pacific Baby Car Seat Market Outlook, 2026; studies the market value trend for the period of 2015 to 2026, based on product type, sales channel, region, country & companies. The increasing safety awareness influenced by the government and media in developing countries has been fueling the demand for the product, which is expected to allow the market to be growing with an anticipated CAGR of more than 9%.

Started Sept. 1, 2015, all child safety seats for cars in China must be certified by the country’s General Administration of Quality Supervision, Inspection and Quarantine and Certification and China’s Accreditation Administration. With such rules falling in place, the market for the baby seat is expected to be booming in the region, especially the booster car seat market. The booster seat segment was valued at USD 370 Million in the year 2020. With the young parents being keener on traveling and being well educated about the child restraints systems, the convertible baby car seat segment is likely to grow with a CAGR of 10.24% in the coming period.

The public’s poor understanding of the benefits of safety seats also prevents their widespread uptake in the region. This, when coupled with their high price, means that some parents do not buy a seat as they think it’s not worth the money. For many, a car itself is a luxury, let alone a baby car seat. What further hampers the market growth is the uneasy installation and disassembly of the car seats. The hypermarket and supermarket segment in the region accounts for more than 50% of the market share, as they tend to provide help with installation immediately at the time of purchase. On the other hand, the online store segment could make it merely to 10% of the market share, despite the easy comparisons and heavy discounts. This is major because of the high cost involved and the perception of the touch and feels shopping for their kids.

In the Chinese city of Shanghai, a child car seat is compulsory for children under 4, while in Malaysia, child restraint legislation became mandatory much recently from 1 January 2020. According to Japanese law, a child under the age of 6 needs to be in a car seat, however, the law is not stricter with the types of seats or positions. Even though the baby car seat is a much popular thing in the western, in India it is still a nascent product. It is estimated that more than 250,000 child restraints are sold annually in Australia.

The car seats are commercially available in the region, manufactured to foreign standards, but they remain unpopular, as parents are unaware of the risks of driving with their child unrestrained, and the top of it the legislation enforcing this has not yet taken effect. The key players in the market are Dorel Industries Inc., Goodbaby International Holdings, Graco Children's Products Inc., Mothercare PLC, Car Mate MFG CO. LTD., Britax Child Safety Inc., Diono INC., Infa-Secure Pty Limited, HTS Besafe, Clek INC.