Covid -19 outbreak to have a low effect on the mattress market volume in the region. - Actual Market Research.

Recorded at a value of USD 2.75 in the year 2014, Middle East & Africa is the only region to show an increase in the volume of mattress purchased post the Covid-19 outbreak, in the year 2020. The rising sale of natural mattresses having hypoallergic properties is a growing trend in the region. Furthermore, users are increasingly becoming aware of the harmful effects of synthetic mattresses used regularly. Manufacturers and distributors sell their natural material- based mattresses for the quality of sleep and comfort they offer. These are projected to be major driving factors of the mattress market during the forecast period, allowing the market to grow to more than 9% CAGR. As per the report- Middle East & Africa Mattress Market Outlook, 2020-25 published by Actual Market Research, the region contributes the second least share to the global mattress market, contributing to 10.56% in the year 2019.

Depending upon product type, memory foam, innerspring, hybrid, latex mattresses, gel-filled mattress, water-filled mattress, an air-filled mattress are the segments into which the mattress market is divided. On all of them, innerspring holds clear dominance is going forward; the segment is likely to stay dominant, holding a share of more than 60% of the overall market by 2025. The increasing incidence of back disorders that are related to uncomfortable sleeping surfaces is the key factor behind the growth of the memory foam mattress segment. The rising number of wealthy consumers in developing economies is also strengthening demand.

A rapid increase in the trend of selling mattresses through online distribution channels especially on company-owned websites and on e-commerce websites such as Amazon, Walmart, and various other regional e-commerce portals is expected to create significant opportunities for manufacturers and distributors in the region. Companies are also offering attractive discounts and launching exclusive offers or payment schemes to drive the sale of mattresses on e-commerce websites, etc. This is expected to allow the online retail market to grow to USD 0.59 Billion by the end of the forecast period.