The frozen ready meal is the kind of precooked meals then assembled frozen and packed for retail sales. This segment contains veg and non-veg meals, frozen pizza, frozen chapattis, etc., are very much popular among the consumers as it is available in a diverse menu and is convenient to prepare. These foods are a quick alternative to fresh foods, affordable, have a longer shelf life without any microbial or fungal contamination. There has been a rise in the demand for frozen ready meals as the number of the working population, and the individual staying population has increased globally which provides less time and experience for the preparation of meals. Eating habits of people are changing, their lifestyle is getting busier day by day and because of that, the demand for convenient ready to eat food has increased. Some of the key players that have been actively working in this segment are Aryzta Ag, General Meals, Kraft Heinz, Ajinomoto Co. Inc, etc.
According to the report “Global Frozen Ready Meal Product Market Research Report, 2027” published by Actual Market Research, the market segment is expected to attain a growth of over 5% by 2027. Top revenue generation of the market comes from Europe, Asia-Pacific, and North America.
The key benefits of these products are that it saves the time & energy put into making a full-fledged meal delicacy and minimizes the cleaning tasks, without compromising on the taste and presentation of the meal. There is a wide range of ready frozen meals are available in the market. Offering discounts, wide variants of frozen food products from various brands attract the people to purchase the product from supermarkets, convenience stores, and online platforms.
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